Question 1

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1)  ________, (2)  understand the supply chain, and (3)  harmonize the supply chain with the marketing strategy.

Accepted Answer

A)   understand the environment
B)   consider the legal consequences of partnering
C)   understand the marketing strategy
D)   understand the customer
E)   understand the company's goalsF) B) and C)
G) C) and D)

Question 2

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Accepted Answer

A)   reverse materials handling
B)   reverse logistics
C)   cause-related marketing
D)   vendor-managed inventory
E)   materials transformationF) B) and D)
G) B) and C)

Question 3

The three degrees of distribution density are

Accepted Answer

A)   intensive, extensive, and selective.
B)   extensive, concentrated, and selective.
C)   intensive, exclusive, and selective.
D)   extensive, pervasive, and concentrated.
E)   concentrated, exclusive, and intensive.F) None of the above
G) B) and E)

Question 4

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Accepted Answer

A)   order replenishment systems.
B)   quick response systems.
C)   customer logistics factors.
D)   minimum-inventory systems.
E)   web-based response systems.F) B) and C)
G) A) and D)

Question 5

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Accepted Answer

A)   retailer-sponsored cooperative
B)   service-sponsored retail system
C)   administered cooperative system
D)   manufacturer-sponsored cooperative
E)   wholesaler-sponsored voluntary chainF) B) and C)
G) A) and C)

Question 6

A contractual vertical marketing system is an arrangement whereby

Accepted Answer

A)   privately owned distributors and retailers integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
B)   independent production and distribution firms integrate their efforts, on a contractual basis, to obtain greater functional economies and marketing impact than they could achieve alone.
C)   a manufacturer offers a limited number of franchise licenses to restrict the number of franchisees within a given geographical region.
D)   a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E)   a firm formally designates by contract one channel member-whether producer, wholesaler, or retailer-to coordinate, direct, and support all other channel members.F) A) and B)
G) C) and D)

Question 7

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and D)
G) B) and E)

Question 8

Though uninformed consumers may not appreciate the extra markups from channel members, the four utilities each provide methods of

Accepted Answer

A)   channel intermediary development.
B)   relationship management between channel intermediaries themselves.
C)   value creation by channel intermediaries.
D)   channel intermediary promotional efforts.
E)   recouping cost overruns.F) A) and B)
G) A) and C)

Question 9

IBM built a single ________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)   integrated supply chain
B)   extranet computer system
C)   customer service department
D)   intranet supply network system
E)   global procurement networkF) A) and E)
G) B) and E)

Question 10

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Accepted Answer

The four customer service factors are as...

Question 11

Two sources of horizontal conflict are common, including when

Accepted Answer

A)   a manufacturer increases its distribution coverage in a geographical area.
B)   disagreements arise over how profit margins are distributed among channel members.
C)   manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)   a channel member bypasses another member and sells or buys products direct.
E)   dual distribution causes conflict when similar types of retailers carry different brands.F) D) and E)
G) C) and D)

Question 12

Automakers such as Chrysler, Ford, and General Motors utilize ________ networks.

Accepted Answer

A)   dealer
B)   broker
C)   supplier
D)   agent
E)   wholesalerF) C) and D)
G) A) and D)

Question 13

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing ________ functions.

Accepted Answer

A)   logistical
B)   merchandising
C)   facilitating
D)   implementation
E)   transactionalF) A) and C)
G) B) and E)

Question 14

Which statement regarding efficient supply chains is most accurate?

Accepted Answer

A)   They often operate with relatively low inventory levels.
B)   They use common platforms and common components across several products.
C)   They rely on maintaining large geographically dispersed inventory warehouses.
D)   They traditionally use expensive, but faster, modes of transportation.
E)   They chains emphasize economies of scale by increasing the variety of system configurations offered.F) B) and C)
G) D) and E)

Question 15

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 16

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Accepted Answer

A)   time
B)   form
C)   place
D)   possession
E)   transactionalF) C) and D)
G) B) and E)

Question 17

When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   concentrated distribution.
E)   exclusive distribution.F) A) and E)
G) B) and E)

Question 18

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in ________ function.

Accepted Answer

A)   a transactional
B)   a logistical
C)   a facilitating
D)   a risk-taking
E)   an assortingF) A) and B)
G) B) and D)

Question 19

Multichannel marketing

Accepted Answer

A)   can leverage the value-adding capabilities of different channels.
B)   creates greater elasticity of demand for a firm's products.
C)   creates greater inelasticity of demand for a firm's products.
D)   allows a firm to legally circumvent paying taxes on revenue generated by online sales.
E)   allows customers to avoid shipping and handling charges.F) All of the above
G) None of the above

Question 20

The three basic functions intermediaries perform are

Accepted Answer

A)   planning, implementing, and evaluating functions.
B)   implementation, accommodating, and contractual functions.
C)   contractual, facilitating, and logistical functions.
D)   transactional, logistical, and facilitating functions.
E)   facilitating, accommodating, and implementation functions.F) A) and D)
G) A) and E)

Exam 12: Managing Marketing Channels and Supply Chains

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Correct AnswerverifiedShow Answer

Multichannel marketing

Correct AnswerverifiedShow Answer

What are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

A contractual vertical marketing system is an arrangement whereby

Correct AnswerverifiedShow Answer

A marketing channel intermediary that purchases merchandise for resale at retail outlets is engaging in ________ function.

Correct AnswerverifiedShow Answer

Buyers are interested in having numerous competing and complementary items from which to choose. The buyer requirement for ________ is satisfied through the breadth and depth of products and brands that intermediaries carry.

Correct AnswerverifiedShow Answer

List and briefly describe the four customer service factors that must be balanced in a logistics system.

Correct AnswerverifiedThe four customer service factors are as...View AnswerShow Answer

IBM built a single ________ that would handle raw material procurement, manufacturing, logistics, customer support, order entry, and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common, including when

Correct AnswerverifiedShow Answer

Which type of contractual vertical marketing system involves small independent retailers forming an organization that operates a wholesale facility cooperatively?

Correct AnswerverifiedShow Answer

The three degrees of distribution density are

Correct AnswerverifiedShow Answer

The three basic functions intermediaries perform are

Correct AnswerverifiedShow Answer

When marketing channel members are engaged in assorting, storing, sorting, and transporting products and services, they are performing ________ functions.

Correct AnswerverifiedShow Answer

Though uninformed consumers may not appreciate the extra markups from channel members, the four utilities each provide methods of

Correct AnswerverifiedShow Answer

Automakers such as Chrysler, Ford, and General Motors utilize ________ networks.

Correct AnswerverifiedShow Answer

Inventory management systems that are designed to make the process of reordering and receiving products as simple as possible are referred to as

Correct AnswerverifiedShow Answer

Which statement regarding efficient supply chains is most accurate?

Correct AnswerverifiedShow Answer

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) ________, (2) understand the supply chain, and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

An example of ________ utility involves intermediaries shipping goods to buyers of a product.

Correct AnswerverifiedShow Answer

When only one retailer in a geographical area carries a firm's products, the density of distribution is referred to as

Correct AnswerverifiedShow Answer

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Marketing executives typically consider ...
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The four customer service factors are as...
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