Question 1

Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and in racks in car washes where customers who are waiting for their cars can browse and purchase cards. This is an example of which type of marketing channel strategy?

Accepted Answer

A)   a strategic channel alliance
B)   multichannel distribution
C)   parallel distribution
D)   dual distribution
E)   direct distributionF) None of the above
G) B) and C)

Question 2

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Accepted Answer

A)   a dealer.
B)   an agent.
C)   a retailer.
D)   a wholesaler.
E)   a distributor.F) B) and C)
G) C) and D)

Question 3

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)   They use slower modes of transportation but faster order processing.
B)   They often rely on more expensive express transportation.
C)   They always use the least expensive type of packaging possible.
D)   They rely on large inventory warehouses.
E)   They achieve economies of scale by having all inventory stored and sorted at a central location.F) C) and D)
G) B) and C)

Question 4

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Accepted Answer

A)   reliability, flexibility, consistency, and dependability.
B)   time, dependability, communication, and convenience.
C)   consistency, responsiveness, durability, and communication.
D)   time, assurance, responsiveness, and dependability.
E)   convenience, flexibility, time, and value.F) B) and D)
G) B) and E)

Question 5

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Accepted Answer

A)   indirect channel
B)   strategic channel alliance
C)   consumer channel
D)   dual distributive channel
E)   direct channelF) A) and D)
G) D) and E)

Question 6

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Accepted Answer

A)   an agent.
B)   an industrial distributor.
C)   a wholesaler.
D)   a retailer.
E)   a channel captain.F) D) and E)
G) None of the above

Question 7

The three major types of vertical marketing systems are contractual, corporate, and

Accepted Answer

A)   integrated.
B)   cooperative.
C)   delegated.
D)   manufacturer-dominated.
E)   administered.F) C) and D)
G) A) and D)

Question 8

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Accepted Answer

A)   target market customers
B)   competitors
C)   wholesalers
D)   retail stores
E)   stakeholdersF) B) and D)
G) A) and C)

Question 9

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Accepted Answer

A)   information
B)   variety
C)   pre- or postsale services
D)   adaptability
E)   convenienceF) A) and E)
G) D) and E)

Question 10

Creating product assortments from several sources to serve customers is an example of a ________ function.

Accepted Answer

A)   transactional
B)   facilitating
C)   selling
D)   logistical
E)   risk-takingF) A) and D)
G) None of the above

Question 11

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick, click, and flip" strategy, which makes it a

Accepted Answer

A)   cross-channel marketer.
B)   multichannel marketer.
C)   industrial marketer.
D)   direct marketer.
E)   remarketer.F) A) and D)
G) B) and D)

Question 12

Horizontal conflict refers to conflict that occurs between

Accepted Answer

A)   two different levels in a marketing channel.
B)   members of upper management who make the marketing channel decisions and lower management who must implement these decisions.
C)   two producers of the same product vying for the same distribution channel members.
D)   two members in the same level of a marketing channel.
E)   a firm's and its customers' goals.F) B) and E)
G) A) and B)

Question 13

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Accepted Answer

A)   car rental reservations
B)   software
C)   orthopedic surgery
D)   music
E)   educationF) B) and C)
G) A) and C)

Question 14

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories, one of which is

Accepted Answer

A)   profitability.
B)   information.
C)   quality.
D)   brand name recognition.
E)   availability.F) B) and E)
G) C) and D)

Question 15

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Accepted Answer

A)   financial ability to reward other members.
B)   expertise.
C)   identification with a particular channel member.
D)   legitimate rights through contracts.
E)   political connections.F) B) and E)
G) B) and D)

Question 16

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Accepted Answer

A)   focus on strong logistics for its customers.
B)   provide Ford with a cost-effective dual distribution system.
C)   increase the number of steps in the value proposition creation process.
D)   establish itself in the role of channel captain.
E)   avoid interfering with influence Ford's supply chain.F) D) and E)
G) None of the above

Question 17

There are four popular types of franchising, one of which is

Accepted Answer

A)   government-sponsored franchise systems.
B)   service-sponsored franchise systems.
C)   horizontal-marketing franchise systems.
D)   contractual-sponsored franchise systems.
E)   customer-oriented franchise systems.F) A) and B)
G) None of the above

Question 18

Franchising refers to

Accepted Answer

A)   a contractual agreement between multiple retailers sharing the same business mission to operate with a consistent business model to not only achieve enhanced buying power but also increase customer loyalty.
B)   a contractual arrangement between a parent company and an individual or firm that allows the latter to operate a certain type of business under an established name and according to specific rules.
C)   purchasing the name, branding, and raw materials from one organization and transferring it to another.
D)   a practice whereby one firm's marketing channel is used to sell another firm's product.
E)   selling an idea to a larger company and letting it do all the manufacturing, distribution, and marketing.F) C) and E)
G) B) and C)

Question 19

Disintermediation refers to channel conflict that arises when

Accepted Answer

A)   a channel member severs relationships with other channel members to work for or with a competing manufacturer.
B)   channel conflicts are resolved by a third party.
C)   a channel member bypasses another member and sells or buys products directly.
D)   channel conflicts are resolved through a binding arbitration from a panel of representatives from all channel members involved.
E)   the entire distribution chain is eliminated, when a company sets up its own wholesaler and retailer network.F) A) and E)
G) B) and D)

Question 20

When a retailer owns a manufacturing operation, it is referred to as

Accepted Answer

A)   forward integration.
B)   lateral integration.
C)   a joint venture.
D)   horizontal integration.
E)   backward integration.F) B) and E)
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

The three major types of vertical marketing systems are contractual, corporate, and

Correct Answer
verified

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Correct Answer
verified

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Correct Answer
verified

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Correct Answer
verified

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Correct Answer
verified

Correct Answer
verified

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Correct Answer
verified

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick, click, and flip" strategy, which makes it a

Correct Answer
verified

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Correct Answer
verified

When a retailer owns a manufacturing operation, it is referred to as

Correct Answer
verified

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories, one of which is

Correct Answer
verified

Creating product assortments from several sources to serve customers is an example of a ________ function.

Correct Answer
verified

Horizontal conflict refers to conflict that occurs between

Correct Answer
verified

Franchising refers to

Correct Answer
verified

Disintermediation refers to channel conflict that arises when

Correct Answer
verified

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct Answer
verified

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Correct Answer
verified

There are four popular types of franchising, one of which is

Correct Answer
verified

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

The three major types of vertical marketing systems are contractual, corporate, and

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Correct AnswerverifiedShow Answer

Driving time, proximity, and hours of operation for stores, and the usability of a website are all examples of which buyer requirement?

Correct AnswerverifiedShow Answer

When Dell Computer sells made-to-order PCs to customers online via its website, it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Any intermediary with legal authority to act on behalf of the manufacturer but that does not take title to products is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and not by Internet marketing channels?

Correct AnswerverifiedShow Answer

Eddie Bauer has the distinction of being one of the first companies to fully implement a "brick, click, and flip" strategy, which makes it a

Correct AnswerverifiedShow Answer

Supply chain managers balance total logistics cost factors against customer service factors. Customer service factors include

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation, it is referred to as

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel, a firm should consider the interests that buyers might want fulfilled. These interests fall into four broad categories, one of which is

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers is an example of a ________ function.

Correct AnswerverifiedShow Answer

Horizontal conflict refers to conflict that occurs between

Correct AnswerverifiedShow Answer

Franchising refers to

Correct AnswerverifiedShow Answer

Disintermediation refers to channel conflict that arises when

Correct AnswerverifiedShow Answer

Walmart is a channel captain because of its strong image, number of outlets, and purchasing volume. The source of Walmart's power is its

Correct AnswerverifiedShow Answer

In marketing channels for business products, an intermediary that performs a variety of marketing channel functions including selling, stocking, delivering a full product assortment, and financing is referred to as

Correct AnswerverifiedShow Answer

There are four popular types of franchising, one of which is

Correct AnswerverifiedShow Answer

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

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