Question 1

Tylenol and Advil are two manufacturers of over-the-counter products for ailments such as colds, headaches, sore throats, arthritis aches, fever, and general pain. Both manufacturers seek distribution of their products through pharmacies such as Walgreens and CVS. These companies seek channels and intermediaries that will satisfy a buyer's desire for

Accepted Answer

A)   variety.
B)   information.
C)   pre-or postsale service.
D)   convenience.
E)   adaptability.F) A) and B)
G) B) and E)

Question 2

________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers that carbonate it and market the finished product to retailers.

Accepted Answer

A)   A service-sponsored franchise system
B)   A service-sponsored retail franchise system
C)   A manufacturer-sponsored wholesale franchise system
D)   A manufacturer-sponsored retail franchise system
E)   An administered vertical marketing systemF) B) and D)
G) C) and E)

Question 3

Another name for order cycle time is

Accepted Answer

A)   physical distribution sequence.
B)   total logistics cycle.
C)   replenishment time.
D)   logistical support time.
E)   billing cycle.F) D) and E)
G) All of the above

Question 4

The choice of a supply chain involves three steps: (1)  understand the customer, (2)  ________, and (3)  harmonize the supply chain with the marketing strategy.

Accepted Answer

A)   understand the environment
B)   consider the legal consequences
C)   understand the supply chain
D)   understand the marketing strategy
E)   understand the company's goalsF) B) and E)
G) A) and B)

Question 5

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a multilevel channel.
D)   a full-service channel.
E)   a limited-service channel.F) C) and D)
G) A) and D)

Question 6

IGA and Ben Franklin variety and craft stores are examples of

Accepted Answer

A)   service-sponsored retail systems.
B)   wholesaler-sponsored voluntary chains.
C)   retailer-sponsored cooperatives.
D)   administered cooperative systems.
E)   manufacturer-sponsored cooperatives.F) B) and C)
G) A) and D)

Question 7

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Accepted Answer

A)   an integrated supply chain
B)   a global supply chain
C)   an efficient supply chain
D)   a responsive supply chain
E)   a customer service supply chainF) A) and B)
G) None of the above

Question 8

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Accepted Answer

A)   1 to 2
B)   4 to 5
C)   8 to 10
D)   12 to 15
E)   25 to 30F) C) and D)
G) B) and D)

Question 9

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Accepted Answer

A)   an indirect marketing channel.
B)   a direct marketing channel.
C)   a multimarketing channel.
D)   a channel bypass marketing.
E)   personal selling.F) B) and C)
G) B) and E)

Question 10

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell from refrigerated trucks. This particular method of distribution is referred to as

Accepted Answer

A)   an indirect channel.
B)   a direct channel.
C)   a facilitated channel.
D)   a customer-service channel.
E)   a truck-jobber channel.F) A) and E)
G) A) and D)

Question 11

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Accepted Answer

A)   are only a few large manufacturers but many small retailers.
B)   are low-cost, low unit volume goods.
C)   is too large an inventory to be carried by wholesalers.
D)   are many small manufacturers and many small retailers.
E)   are many manufacturers with a limited inventory competing for a small group of retailers.F) A) and B)
G) A) and D)

Question 12

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Accepted Answer

A)   intensive distribution
B)   extensive distribution
C)   selective distribution
D)   exclusive distribution
E)   private label distributionF) A) and D)
G) C) and D)

Question 13

Cross-docking refers to

Accepted Answer

A)   the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
B)   the practice of storing finished goods in the same trucks from which they will be dispensed and sold to consumers.
C)   using large cargo containers that will be loaded onto trucks and then barges or ships that sail from port to port and then unloaded back onto trucks for final transport and delivery.
D)   a practice that involves unloading products from suppliers, sorting products for individual stores, and quickly reloading products onto trucks for a particular store.
E)   the practice of transporting retail goods from a centralized warehouse to the loading docks of regionally located satellite warehouses.F) A) and B)
G) B) and C)

Question 14

In some countries, the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi...

Question 15

Managing Eddie Bauer's ________ is a complex task due to starkly different objectives. They must efficiently keep the products most desired by customers replenished and displayed on store shelves for one channel, while also providing wider product assortments and even customized products shipped from a distribution center for another.

Accepted Answer

A)   competitors.
B)   retail partners.
C)   supply chain.
D)   retail outlets.
E)   discounted merchandising arm.F) B) and C)
G) B) and E)

Question 16

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Accepted Answer

A)   wholesaler cooperatives
B)   mathematical and statistical models
C)   sophisticated information technology
D)   continuous inventory management
E)   standardized distribution protocolsF) A) and E)
G) B) and E)

Question 17

The distribution intensity associated with products such as Dell personal computers is referred to as

Accepted Answer

A)   intensive distribution.
B)   selective distribution.
C)   extensive distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) B) and E)
G) None of the above

Question 18

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Accepted Answer

A)   storing.
B)   financing.
C)   transporting.
D)   risk-taking.
E)   merchandising.F) B) and D)
G) B) and E)

Question 19

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function.

Accepted Answer

A)   transactional
B)   logistical
C)   storing
D)   facilitating
E)   risk-takingF) A) and B)
G) All of the above

Question 20

Amazon uses supply chain and logistics management to

Accepted Answer

A)   make sure that it maintains the authority that comes with being the channel captain.
B)   avoid having to use quick response replenishment.
C)   lessen the amount of communication that is necessary between it and its suppliers.
D)   manage the flow of products from suppliers to U.S. and international fulfillment centers to customers.
E)   implement its market divestment strategies.F) A) and C)
G) A) and E)

Exam 12: Managing Marketing Channels and Supply Chains

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct Answer
verified

In some countries, the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct Answer
verified
CPW is a strategic channel alliance desi...
View Answer

Correct Answer
verified

Cross-docking refers to

Correct Answer
verified

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Correct Answer
verified

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct Answer
verified

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct Answer
verified

Another name for order cycle time is

Correct Answer
verified

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Correct Answer
verified

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell from refrigerated trucks. This particular method of distribution is referred to as

Correct Answer
verified

________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers that carbonate it and market the finished product to retailers.

Correct Answer
verified

Amazon uses supply chain and logistics management to

Correct Answer
verified

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Correct Answer
verified

Correct Answer
verified

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function.

Correct Answer
verified

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Correct Answer
verified

IGA and Ben Franklin variety and craft stores are examples of

Correct Answer
verified

The choice of a supply chain involves three steps: (1) understand the customer, (2) ________, and (3) harmonize the supply chain with the marketing strategy.

Correct Answer
verified

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct Answer
verified

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

Correct AnswerverifiedShow Answer

In some countries, the packaging of the well-known Cheerios brand of cereal carries the Nestlé name rather than the familiar General Mills brand name. Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic channel alliance desi...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Cross-docking refers to

Correct AnswerverifiedShow Answer

Intermediaries performing a transactional function in distribution are engaged in buying, selling, and

Correct AnswerverifiedShow Answer

The distribution intensity associated with products such as Dell personal computers is referred to as

Correct AnswerverifiedShow Answer

An important feature of supply chain management is its application of ________ that allows companies to share and operate systems for order processing, transportation scheduling, and inventory and facility management.

Correct AnswerverifiedShow Answer

Another name for order cycle time is

Correct AnswerverifiedShow Answer

Walmart's marketing strategy is to be a reliable, lower-price retailer for a wide variety of mass consumption consumer goods. This strategy favors ________ designed to deliver products to consumers at the lowest possible cost.

Correct AnswerverifiedShow Answer

The Schwan's Company of Marshall, Minnesota, the largest direct-to-home provider of foods in the United States, uses route sales representatives who sell from refrigerated trucks. This particular method of distribution is referred to as

Correct AnswerverifiedShow Answer

________ is common in the soft drink industry where the manufacturer sells its concentrate to wholesalers that carbonate it and market the finished product to retailers.

Correct AnswerverifiedShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

The most indirect channel for consumer products incorporates agents, wholesalers, and retailers and is most commonly used when there

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Inspecting, testing, or judging products and assigning them quality grades is an example of a ________ function.

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles. It is estimated that logistics costs account for ________ percent of the retail price you pay for a new car.

Correct AnswerverifiedShow Answer

IGA and Ben Franklin variety and craft stores are examples of

Correct AnswerverifiedShow Answer

The choice of a supply chain involves three steps: (1) understand the customer, (2) ________, and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

A channel that includes intermediaries that are between the producer and consumers and perform numerous channel functions is referred to as

Correct AnswerverifiedShow Answer

Allowing consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
CPW is a strategic channel alliance desi...
View Answer

Correct Answer
verified

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verified

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verified

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verified

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verified

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