Question 1

A concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline-is referred to as the

Accepted Answer

A)   retail life cycle.
B)   product life cycle.
C)   marketing mix.
D)   product growth cycle.
E)   diffusion of product innovation.F) A) and E)
G) D) and E)

Question 2

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Accepted Answer

A)   a brand extension
B)   a product line extension
C)   cannibalization
D)   private branding
E)   mixed brandingF) B) and D)
G) C) and D)

Question 3

If Procter & Gamble (P&G)  were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel, P&G would be engaged in

Accepted Answer

A)   a BOGO deal.
B)   product modification.
C)   product bundling.
D)   product repositioning.
E)   product differentiation.F) C) and E)
G) B) and E)

Question 4

A ________ product is a style of the times.

Accepted Answer

A)   high-learning
B)   low-learning
C)   fashion
D)   fad
E)   substituteF) A) and B)
G) A) and E)

Question 5

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise, the average individual can lose five pounds a week and be in peak health within six months of starting the program. ________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers really behave.

Accepted Answer

A)   Psychological
B)   Social
C)   Physical
D)   Risk
E)   UsageF) A) and E)
G) A) and D)

Question 6

What are the five shapes that a product life cycle can take? For each type, describe (as an option, draw) its characteristics.

Accepted Answer

The generalized product life cycle (PLC)...

Question 7

When Coca-Cola promoted Coke as a morning beverage for those consumers who don't drink coffee, it used a ________ strategy.

Accepted Answer

A)   product modification
B)   brand modification
C)   market-product extension
D)   diversification
E)   market modificationF) C) and D)
G) All of the above

Question 8

A trademark is

Accepted Answer

A)   any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
B)   the part of a brand that can be spoken.
C)   the part of a brand that is a symbol or design and cannot be vocalized.
D)   the commercial, legal name under which a company does business.
E)   the identification that a firm has legally registered its brand name so the firm has its exclusive use, thereby preventing others from using it.F) A) and B)
G) A) and D)

Question 9

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Accepted Answer

A)   global branding.
B)   public branding.
C)   multibranding.
D)   brand licensing.
E)   multiproduct branding.F) C) and D)
G) All of the above

Question 10

The appearance of competitors often signals the beginning of the ________ stage of the product life cycle.

Accepted Answer

A)   decline
B)   maturity
C)   introduction
D)   growth
E)   harvestF) A) and B)
G) A) and C)

Question 11

Figure 10-1
-Figure 10-1 above represents the stages of the product life cycle. What does the section of the graph labeled B represent?

Accepted Answer

A)   introduction
B)   maturity
C)   growth
D)   accelerated development
E)   declineF) C) and D)
G) B) and C)

Question 12

If a firm's marketing dashboard displays a CDI of 80 for a consumer packaged good, such as Hawaiian Punch, this indicates which of the following?

Accepted Answer

A)   a weak brand position in a segment
B)   a strong brand position in a segment
C)   above-average product category purchases by a market segment
D)   below-average product category purchases by a market segment
E)   There is not enough information to make any conclusions.F) A) and E)
G) A) and C)

Question 13

Many service businesses use off-peak pricing to manage variations in

Accepted Answer

A)   costs of delivering service.
B)   availability of advertising for a service.
C)   profitability based on time of day or week.
D)   demand for a service.
E)   fixed equipment costs.F) A) and E)
G) B) and E)

Question 14

Sales exhibit a downward trend throughout which stage of the product life cycle?

Accepted Answer

A)   introduction
B)   growth
C)   maturity
D)   decay
E)   declineF) A) and D)
G) A) and C)

Question 15

As product adopters in the diffusion of innovation, laggards

Accepted Answer

A)   have a fear of debt and use neighbors and friends as information sources.
B)   are skeptical and have below average social status.
C)   are deliberate and use many informal social contacts.
D)   are leaders in social settings and have a slightly above average education.
E)   are venturesome, highly educated, and use multiple information sources.F) A) and D)
G) All of the above

Question 16

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. These are the CDI and the BDI, which stand for

Accepted Answer

A)   comprehensive demographic inventory and brand designation information.
B)   consumer demographic index and buyer demographic inventory.
C)   category development index and brand development index.
D)   consumer development index and brand development inventory.
E)   category development index and buyer development inventory.F) A) and E)
G) A) and C)

Question 17

Product packaging like the Pringles cylindrical package that minimizes breakage provides

Accepted Answer

A)   functional benefits.
B)   convenience.
C)   communication benefits.
D)   technology.
E)   renewable resources.F) A) and B)
G) D) and E)

Question 18

Product modification refers to a marketing strategy that

Accepted Answer

A)   alters a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and to increase sales.
B)   manages a product's life cycle to increase its use among existing customers, create new use situations, or find new customers.
C)   tries to find new customers and convince users who abandoned it to purchase again.
D)   drops the lowest producing market segment and replaces it with an entirely new one.
E)   combines the lowest producing market segment into others to achieve marketing economies of scale.F) A) and C)
G) None of the above

Question 19

Cotton Incorporated is funded by cotton growers in the United States. It developed the "Cotton: The Fabric of Our Lives." advertising campaign as part of its mission "to ensure that cotton remains the first choice among consumers in apparel and home products." Because Cotton Incorporated promotes all cotton producers, it is stimulating ________ demand.

Accepted Answer

A)   selective
B)   generic
C)   derived
D)   primary
E)   secondaryF) C) and D)
G) A) and E)

Question 20

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Accepted Answer

A)   customer experience management.
B)   internal marketing.
C)   product management.
D)   capacity management.
E)   seven Ps of services marketing.F) A) and B)
G) A) and C)

Exam 10: Managing Successful Products, Services, and Brands

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel, P&G would be engaged in

Correct Answer
verified

Product packaging like the Pringles cylindrical package that minimizes breakage provides

Correct Answer
verified

A trademark is

Correct Answer
verified

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. These are the CDI and the BDI, which stand for

Correct Answer
verified

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Correct Answer
verified

Figure 10-1 -Figure 10-1 above represents the stages of the product life cycle. What does the section of the graph labeled B represent?

Correct Answer
verified

A ________ product is a style of the times.

Correct Answer
verified

Correct Answer
verified

Many service businesses use off-peak pricing to manage variations in

Correct Answer
verified

When Coca-Cola promoted Coke as a morning beverage for those consumers who don't drink coffee, it used a ________ strategy.

Correct Answer
verified

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Correct Answer
verified

Correct Answer
verified

Product modification refers to a marketing strategy that

Correct Answer
verified

As product adopters in the diffusion of innovation, laggards

Correct Answer
verified

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Correct Answer
verified

What are the five shapes that a product life cycle can take? For each type, describe (as an option, draw) its characteristics.

Correct Answer
verified
The generalized product life cycle (PLC)...
View Answer

The appearance of competitors often signals the beginning of the ________ stage of the product life cycle.

Correct Answer
verified

A concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline-is referred to as the

Correct Answer
verified

If a firm's marketing dashboard displays a CDI of 80 for a consumer packaged good, such as Hawaiian Punch, this indicates which of the following?

Correct Answer
verified

Sales exhibit a downward trend throughout which stage of the product life cycle?

Correct Answer
verified

Exam 10: Managing Successful Products, Services, and Brands

If Procter & Gamble (P&G) were to package a Gillette Fusion ProGlide Razor with its Gillette Fusion Hydragel, P&G would be engaged in

Correct AnswerverifiedShow Answer

Product packaging like the Pringles cylindrical package that minimizes breakage provides

Correct AnswerverifiedShow Answer

A trademark is

Correct AnswerverifiedShow Answer

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. These are the CDI and the BDI, which stand for

Correct AnswerverifiedShow Answer

Though Justin's is most known for its nut butters and peanut butter cups, it has also released a cookbook titled Justin My Kitchen. The cookbook is an example of ________ for Justin's.

Correct AnswerverifiedShow Answer

Figure 10-1 -Figure 10-1 above represents the stages of the product life cycle. What does the section of the graph labeled B represent?

Correct AnswerverifiedShow Answer

A ________ product is a style of the times.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Many service businesses use off-peak pricing to manage variations in

Correct AnswerverifiedShow Answer

When Coca-Cola promoted Coke as a morning beverage for those consumers who don't drink coffee, it used a ________ strategy.

Correct AnswerverifiedShow Answer

A branding strategy in which a company uses one name for all its products in a product class is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Product modification refers to a marketing strategy that

Correct AnswerverifiedShow Answer

As product adopters in the diffusion of innovation, laggards

Correct AnswerverifiedShow Answer

Integrating the service component of the marketing mix with efforts to influence consumer demand is referred to as

Correct AnswerverifiedShow Answer

What are the five shapes that a product life cycle can take? For each type, describe (as an option, draw) its characteristics.

Correct AnswerverifiedThe generalized product life cycle (PLC)...View AnswerShow Answer

The appearance of competitors often signals the beginning of the ________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

A concept that describes the stages a product goes through in the marketplace-introduction, growth, maturity, and decline-is referred to as the

Correct AnswerverifiedShow Answer

If a firm's marketing dashboard displays a CDI of 80 for a consumer packaged good, such as Hawaiian Punch, this indicates which of the following?

Correct AnswerverifiedShow Answer

Sales exhibit a downward trend throughout which stage of the product life cycle?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The generalized product life cycle (PLC)...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified