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The two basic components of a customer's evaluation of a service are


A) expectations and customer contact.
B) expectations and experience.
C) intangibility and inconsistency.
D) performance and credence.
E) inconsistency and inseparability.

F) All of the above
G) B) and C)

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Services can be classified by their method of delivery. Services such as ATMs, taxis, and airlines are considered


A) government-delivered services.
B) people-delivered services.
C) fee-delivered services.
D) equipment-delivered services.
E) nonprofit-delivered services.

F) A) and D)
G) A) and C)

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D

From an organization's perspective regarding its new products and innovations, which of the following new-product strategies has the highest level of risk?


A) a radical invention
B) a brand extension
C) a product line extension
D) a jump in innovation
E) a product deletion

F) None of the above
G) B) and D)

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All of the following are considered to be new-product development failures or stumbles by Apple except which?


A) Apple Newton
B) Apple Lisa
C) "hockey puck" mouse
D) Macintosh Portable
E) HomePod

F) B) and C)
G) B) and E)

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If a firm contracts with IRI, a leading test market company, to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics, what type of test market is this?


A) laboratory test market
B) concept test market
C) simulated test market
D) controlled test market
E) standard test market

F) A) and B)
G) C) and D)

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D

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years. For these people, dental services would most likely be classified as


A) a shopping product.
B) a convenience product.
C) a specialty product.
D) an unsought product.
E) a business product.

F) A) and B)
G) B) and D)

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How can a firm use a test market in its new-product development process?

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Test marketing involves offering actual ...

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Which of the following is expected to be the next chapter for Apple's product development?


A) Apple Fridge
B) iCar
C) iToothbrush
D) iFlashlight
E) Apple Surfboard

F) C) and D)
G) A) and D)

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To help consumers ________, marketers try to make them tangible or show the benefits of using the service.


A) assess and compare services
B) reduce inconsistency
C) increase interaction with service providers
D) appreciate the flexibility of services
E) understand the interdependence of services

F) A) and B)
G) All of the above

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Products such as tools and repair services that are used to assist in producing other products and services are referred to as


A) components.
B) complementary products.
C) support products.
D) derived products.
E) materials.

F) A) and B)
G) A) and C)

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Burberry makes fine raincoats, clothing, and other items, many that feature the company's distinctive plaid. Originally found only in Great Britain, Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling which classification of consumer product?


A) convenience product
B) shopping product
C) discretionary product
D) unsought product
E) specialty product

F) A) and B)
G) A) and C)

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During which stage of the new-product process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?


A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing

F) A) and B)
G) A) and C)

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Marketing Dashboard Map -There are seven stages of the new-product development process. Stage 5 is the ________ stage. A) business analysis B) screening and evaluation C) market testing D) commercialization E) development Marketing Dashboard Map -There are seven stages of the new-product development process. Stage 5 is the ________ stage.


A) business analysis
B) screening and evaluation
C) market testing
D) commercialization
E) development

F) A) and E)
G) D) and E)

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Southwest Airlines operates a daily flight between Chicago and Phoenix using a Boeing 737, which has a capacity of 120 passengers. During the past month, the flight has averaged 112 passengers. Once the plane takes off, the empty seats generate no revenue for the airline for that flight. What unique aspect of services does this situation describe?


A) incongruity
B) intangibility
C) inconsistency
D) inseparability
E) idle production capacity

F) A) and B)
G) C) and D)

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Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?


A) convenience product
B) shopping product
C) specialty product
D) unsought product
E) discretionary product

F) C) and D)
G) None of the above

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B

Marketing Dashboard Map -The new-product development process is A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting. B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing. C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services. D) the two stages an organization goes through from idea generation to commercialization. E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level. Marketing Dashboard Map -The new-product development process is


A) the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
B) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C) the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D) the two stages an organization goes through from idea generation to commercialization.
E) a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.

F) A) and E)
G) C) and D)

Correct Answer

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Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. At that time, Breyer's new product was in the ________ stage of the new-product process.


A) commercialization
B) screening and evaluation
C) business analysis
D) development
E) market testing

F) All of the above
G) D) and E)

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How a person establishes expectations for a service not yet experienced is influenced by which of the following?


A) the economy
B) consumer income
C) word-of-mouth communications
D) competitive trends
E) how the organization delivers its service

F) A) and D)
G) B) and C)

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What are the eight marketing reasons for new-product failures?

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There are eight main marketing reasons a...

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Food products and fuel would be classified as


A) services.
B) perishable goods.
C) durable goods.
D) nondurable goods.
E) disposable goods.

F) A) and E)
G) None of the above

Correct Answer

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Showing 1 - 20 of 336

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