Question 1

Marketing Dashboard Map
-There are seven stages of the new-product development process. After screening and evaluation is stage 4, the ________ stage.

Accepted Answer

A)   tactic generation
B)   creative direction
C)   business analysis
D)   new-product strategy development
E)   market testingF) A) and E)
G) B) and E)

Question 2

Which of the following is a way that a product line might be established?

Accepted Answer

A)   Products are made of similar materials.
B)   Products are sold to the same customer group.
C)   Products were new at the same time.
D)   Products are identical except for price.
E)   Products require high levels of R&D.F) A) and E)
G) A) and D)

Question 3

A product is

Accepted Answer

A)   a tangible good received in exchange for a person's time and effort.
B)   intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value.
C)   a good that has in some way been altered, combined, or improved and sold to organizational buyers.
D)   a thought that leads to an action such as a concept for a new invention.
E)   a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.F) A) and B)
G) A) and C)

Question 4

Among business products, support products include installations such as

Accepted Answer

A)   convenience products.
B)   buildings and fixed equipment.
C)   tools and office equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) A) and E)
G) A) and C)

Question 5

Compared with people-based services, equipment-based services do not have the marketing concern of

Accepted Answer

A)   intangibility.
B)   insensitivity.
C)   inventory.
D)   inconsistency.
E)   immeasurability.F) B) and D)
G) A) and D)

Question 6

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A)   advertising to generate awareness.
B)   obtaining widespread distribution.
C)   advertising to explain points of difference and benefits.
D)   setting a low price.
E)   using personal selling.F) B) and E)
G) A) and D)

Question 7

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Accepted Answer

A)   a good.
B)   a service.
C)   a product concept.
D)   a new idea.
E)   an artifact.F) C) and D)
G) A) and B)

Question 8

An iMac personal computer from Apple can be classified according to all of the following categories except which?

Accepted Answer

A)   a business product
B)   a nondurable good
C)   a B2B product
D)   a durable good
E)   a consumer productF) A) and B)
G) All of the above

Question 9

Before a new product or service is developed, a firm should have a precise protocol, a statement that includes which of the following?

Accepted Answer

A)   a clear plan for product distribution
B)   an analysis of potential competitors' products
C)   a precise budget of how much can be spent for the marketing program
D)   a well-defined target market
E)   clear financial goals and expectationsF) B) and D)
G) All of the above

Question 10

Products organizations buy that assist in providing other products for resale are referred to as

Accepted Answer

A)   reseller goods.
B)   wholesale goods.
C)   business products.
D)   ancillary products.
E)   retail products.F) A) and D)
G) B) and C)

Question 11

Supplies are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms.
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.F) A) and E)
G) A) and D)

Question 12

Screening and evaluation is the stage of the new-product development process

Accepted Answer

A)   at which prospective customers are exposed to new-product prototypes for the first time.
B)   at which new-product concepts that have been found viable are converted into actual prototypes.
C)   that internally and externally assesses new-product ideas to eliminate those that warrant no further effort.
D)   that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)   where consumers evaluate a new product's performance in an actual-use situation.F) D) and E)
G) A) and D)

Question 13

Specialty products are

Accepted Answer

A)   products for which there are many substitutes.
B)   products purchased for their prestige or high perceived value.
C)   products a consumer will make a specific effort to search out and buy.
D)   items for which the consumer compares several alternatives on several criteria such as price, quality, or style.
E)   items that the consumer does not know about or knows about but does not initially buy.F) C) and E)
G) B) and E)

Question 14

Among business products, which of the following would most likely be considered supplies?

Accepted Answer

A)   laser printer
B)   phosphoric acid
C)   cleaning service
D)   magnetic resonance imaging (MRI)  scanner
E)   trash bagsF) C) and D)
G) A) and C)

Question 15

Which of the following is the best example of a nondurable good?

Accepted Answer

A)   vacuum cleaner
B)   gaming console
C)   football
D)   batteries
E)   bed frameF) A) and B)
G) C) and D)

Question 16

Services depend on the people who provide them. As a result, their quality varies with each person's capabilities and day-to-day job performance. This element of services is referred to as

Accepted Answer

A)   incongruity.
B)   differentiation.
C)   variation.
D)   inconsistency.
E)   intangibility.F) B) and E)
G) B) and C)

Question 17

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A)   shopping product
B)   convenience product
C)   specialty product
D)   unsought product
E)   discretionary productF) A) and B)
G) B) and D)

Question 18

To help consumers assess and compare services, marketers try to make them tangible or

Accepted Answer

A)   temporal.
B)   consistent with expectations or promises.
C)   adaptable.
D)   measurable.
E)   show the benefits of using the service.F) A) and E)
G) D) and E)

Question 19

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a

Accepted Answer

A)   marketing opportunity.
B)   disruptive innovation.
C)   business threat.
D)   crowdsourcing.
E)   concept test.F) A) and B)
G) A) and C)

Question 20

A durable good is

Accepted Answer

A)   an item consumed in one or a few uses.
B)   an item that usually lasts over many uses.
C)   an item that lasts at least one year without becoming obsolete.
D)   a product purchased only for the use of ultimate consumers.
E)   a product used in the production of other products.F) C) and E)
G) B) and D)

Exam 9: Developing New Products and Services

An iMac personal computer from Apple can be classified according to all of the following categories except which?

Correct AnswerverifiedShow Answer

Products organizations buy that assist in providing other products for resale are referred to as

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers prefer specific brands but will accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

Specialty products are

Correct AnswerverifiedShow Answer

Among business products, support products include installations such as

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process. After screening and evaluation is stage 4, the ________ stage.

Correct AnswerverifiedShow Answer

Occasionally, a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business, which is sometimes called a

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Screening and evaluation is the stage of the new-product development process

Correct AnswerverifiedShow Answer

Before a new product or service is developed, a firm should have a precise protocol, a statement that includes which of the following?

Correct AnswerverifiedShow Answer

A product is

Correct AnswerverifiedShow Answer

Compared with people-based services, equipment-based services do not have the marketing concern of

Correct AnswerverifiedShow Answer

Among business products, which of the following would most likely be considered supplies?

Correct AnswerverifiedShow Answer

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

Correct AnswerverifiedShow Answer

Supplies are support products that include items such as

Correct AnswerverifiedShow Answer

Services depend on the people who provide them. As a result, their quality varies with each person's capabilities and day-to-day job performance. This element of services is referred to as

Correct AnswerverifiedShow Answer

To help consumers assess and compare services, marketers try to make them tangible or

Correct AnswerverifiedShow Answer

A durable good is

Correct AnswerverifiedShow Answer

Which of the following is a way that a product line might be established?

Correct AnswerverifiedShow Answer

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