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Exam 9: Developing New Products and Services

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Question 41

Multiple Choice

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One of the two organization-related problems of inertia that can cause new-product failures is

A) poor product quality.
B) encountering the "not-invented-here" problem.
C) poor execution of the marketing mix.
D) bad timing.
E) incomplete market and product protocol.

F) B) and E)
G) C) and D)

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Question 42

Multiple Choice

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Research shows that, while feature bloat can increase the capability of a new product and encourage a purchase,

A) consumers are unable to articulate their reasons for purchase, which limits positive word of mouth.
B) few brands take advantage of the opportunity to improve their offerings.
C) there is typically such a large increase in price that few buyers respond.
D) competitors typically respond so quickly that there is little impact on sales.
E) the actual usage experience after purchase results in consumer dissatisfaction, or feature fatigue.

F) A) and D)
G) C) and E)

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Question 43

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Marketing Dashboard Map -There are seven stages of the new-product development process. Following the new-product strategy development stage is the second step, known as

Figure 9-3 -According to Figure 9-3 above, column B represents

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, disposable pen, lighter, and razor maker Bic introduced perfume under the Bic brand name and it failed quickly. This innovation strategy is known as a

As a marketing term, ________ generally includes not only physical goods, but also services and ideas.

In addition to seeking ideas from more well-known sources, organizations also get ideas from universities, inventors, and smaller nontraditional firms. For example, General Mills partnered with Brigham Young University to license its patent for

As Apple's CEO, the late Steve Jobs orchestrated innovations that revolutionized five different industries. Which industry below is not one of them?

During the business analysis stage of the new product development process, GoPro considers the likelihood of ________, especially when introducing new, less expensive products like Hero Session that may hurt existing product sales.

The screening and evaluation stage of the new-product process involves

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product process.

Which of the following statements regarding goods is most accurate?

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

What do an online travel agency, a limousine service, and music streaming service have in common?

Which of the following firms uses crowdfunding to raise capital for products that are unlikely to get resources from traditional sources?

A product is a good, service, or idea consisting of ________ that satisfy consumers' needs and is received in exchange for money or something else of value.

The demand for a business product that results from the demand for a consumer product is referred to as

Which of the following is considered a durable good?

Which of the following is a government agency that provides a service?

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?