Question 1

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Accepted Answer

A)   offering consumer and trade sales promotions
B)   establishing the uniqueness and status of the brand
C)   generating awareness
D)   differentiating the brand from competitive brands
E)   stressing price and availability in advertisingF) All of the above
G) A) and C)

Question 2

The relationship between a product line and product mix is

Accepted Answer

A)   product mixes include product lines.
B)   product lines include product mixes.
C)   product lines refer to consumer products; product mixes refer to business products.
D)   product mixes refer to consumer products; product lines refer to industrial products.
E)   there is no significant difference other than minor product variations of color, size, or form.F) B) and C)
G) C) and D)

Question 3

The Federal Trade Commission (FTC)  advises that products should be labeled as "new" only

Accepted Answer

A)   for a period of one year after it enters widespread distribution.
B)   if it is functionally different from a competitor's product.
C)   until an improved version of the same product is produced.
D)   for a period of six months after it enters regular distribution.
E)   for a period of 17 years at which time patent rights are returned to the public domain.F) B) and D)
G) All of the above

Question 4

Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as

Accepted Answer

A)   production goods.
B)   components.
C)   accessories.
D)   support products.
E)   raw assemblies.F) A) and E)
G) C) and D)

Question 5

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Accepted Answer

A)   sustainable procurement.
B)   social responsibility.
C)   new product development.
D)   using renewable resources.
E)   respecting its workforce.F) A) and B)
G) A) and C)

Question 6

Business products are also referred to as

Accepted Answer

A)   B2B products.
B)   B2C products.
C)   B4B products.
D)   BOC products.
E)   B4C products.F) A) and B)
G) C) and E)

Question 7

When a small retail chain hires an accountant to do its income taxes, the retail chain has purchased

Accepted Answer

A)   an ancillary service.
B)   an industrial service.
C)   a specialty service.
D)   an accessory service.
E)   a contractual service.F) C) and D)
G) A) and D)

Question 8

Which of the following would most likely be considered a consumer product?

Accepted Answer

A)   auto lift
B)   cotton fiber
C)   printing press
D)   suitcase
E)   massage tableF) A) and B)
G) C) and D)

Question 9

Thirsty Dog! is a zesty beef-flavored, vitamin-enriched, mineral-loaded, lightly carbonated bottled water for your dog. It might have been a great product, but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers. The makers of this product had

Accepted Answer

A)   poor product quality.
B)   no economical access to buyers.
C)   an insignificant point of difference.
D)   incomplete market and product protocol.
E)   poor execution of the marketing mix.F) None of the above
G) A) and C)

Question 10

What is the difference between intangibility and inseparability of services?

Accepted Answer

Intangibility refers to the fact that se...

Question 11

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Accepted Answer

A)   did not satisfy customer needs on critical factors.
B)   had poor product quality.
C)   had bad timing.
D)   had an incomplete market and product protocol.
E)   had too little market attractiveness.F) None of the above
G) A) and C)

Question 12

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Accepted Answer

A)   development.
B)   Stage-Gate.
C)   idea generation.
D)   business analysis.
E)   screening and evaluation.F) A) and E)
G) B) and D)

Question 13

Which of the following is considered a service?

Accepted Answer

A)   hotel stay
B)   trash bags
C)   silverware
D)   washing machine
E)   freedomF) A) and D)
G) A) and C)

Question 14

Commercialization is the stage in the new-product process

Accepted Answer

A)   at which the product is positioned and launched in full-scale production and sales.
B)   during which the firm performs its final evaluations of the new product.
C)   when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard.
D)   when advertising campaigns are evaluated using Starch scores to identify brand awareness.
E)   at which the product generates the greatest sales and profits.F) A) and E)
G) C) and D)

Question 15

The movie The Last Jedi opened originally in a select number of theaters a week before opening nationwide. After its theater run, it was shown on pay-per-view channels and then on premium movie channels. The movie also was made widely available at RedBox, via Netflix, and on DVD/Blu-ray. What type(s) of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary, but all should...

Question 16

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications, personal needs, past experiences, and promotional activities. Actual experiences, though, are determined by

Accepted Answer

A)   the way the organization delivers its service.
B)   the positive reinforcement from friends, family, and peers after the service was provided.
C)   repeat encounters with the same service provider.
D)   psychological feelings of well-being.
E)   a formal post-purchase evaluation or questionnaire.F) A) and B)
G) A) and C)

Question 17

The term product class refers to

Accepted Answer

A)   the NAICS designation of an individual product or brand.
B)   the designation of an individual product based upon its form.
C)   a variation of a product within a product mix.
D)   the designation of a product based on whether it is a consumer product or business product.
E)   the industry a set of offerings belongs to.F) D) and E)
G) A) and B)

Question 18

Among consumer products, advertising is especially important for

Accepted Answer

A)   durable goods.
B)   specialty products.
C)   nondurable goods.
D)   production goods.
E)   semidurable goods.F) B) and E)
G) A) and B)

Question 19

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

Accepted Answer

A)   incongruity
B)   inconsistency
C)   intangibility
D)   inventory costs
E)   inseparabilityF) None of the above
G) B) and E)

Question 20

Among business products, copiers would be best considered which type of support product?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) B) and E)
G) A) and B)

Exam 9: Developing New Products and Services

Among business products, copiers would be best considered which type of support product?

Correct Answer
verified

Business products are also referred to as

Correct Answer
verified

Correct Answer
verified

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct Answer
verified

The Federal Trade Commission (FTC) advises that products should be labeled as "new" only

Correct Answer
verified

What is the difference between intangibility and inseparability of services?

Correct Answer
verified
Intangibility refers to the fact that se...
View Answer

When a small retail chain hires an accountant to do its income taxes, the retail chain has purchased

Correct Answer
verified

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Correct Answer
verified

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

Correct Answer
verified

The relationship between a product line and product mix is

Correct Answer
verified

Which of the following would most likely be considered a consumer product?

Correct Answer
verified

Commercialization is the stage in the new-product process

Correct Answer
verified

Which of the following is considered a service?

Correct Answer
verified

Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as

Correct Answer
verified

Correct Answer
verified
Student answers may vary, but all should...
View Answer

The term product class refers to

Correct Answer
verified

Among consumer products, advertising is especially important for

Correct Answer
verified

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct Answer
verified

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Correct Answer
verified

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications, personal needs, past experiences, and promotional activities. Actual experiences, though, are determined by

Correct Answer
verified

Exam 9: Developing New Products and Services

Among business products, copiers would be best considered which type of support product?

Correct AnswerverifiedShow Answer

Business products are also referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

With respect to promotion, which of the following strategies would most likely be used for unsought products?

Correct AnswerverifiedShow Answer

The Federal Trade Commission (FTC) advises that products should be labeled as "new" only

Correct AnswerverifiedShow Answer

What is the difference between intangibility and inseparability of services?

Correct AnswerverifiedIntangibility refers to the fact that se...View AnswerShow Answer

When a small retail chain hires an accountant to do its income taxes, the retail chain has purchased

Correct AnswerverifiedShow Answer

OUT! International's Hey! There's A Monster In My Room spray with a bubble-gum fragrance was designed to rid scary creatures from a kid's bedroom. Although a clever idea, it failed because it

Correct AnswerverifiedShow Answer

Sarah has a backache due to overexertion. She believes a massage would loosen her back muscles and help her feel better. She is concerned because a massage, unlike a pair of shoes, cannot be experienced or seen before she buys it. Which characteristic of services is she concerned about?

Correct AnswerverifiedShow Answer

The relationship between a product line and product mix is

Correct AnswerverifiedShow Answer

Which of the following would most likely be considered a consumer product?

Correct AnswerverifiedShow Answer

Commercialization is the stage in the new-product process

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

Raw materials, such as grain or lumber, as well as assemblies or parts are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedStudent answers may vary, but all should...View AnswerShow Answer

The term product class refers to

Correct AnswerverifiedShow Answer

Among consumer products, advertising is especially important for

Correct AnswerverifiedShow Answer

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

Correct AnswerverifiedShow Answer

The Macintosh, iPod, iPhone, iPad, Apple Watch, and Apple AirPods are all examples of Apple's commitment to

Correct AnswerverifiedShow Answer

A person can establish expectations for a service he or she has not yet experienced through word-of-mouth communications, personal needs, past experiences, and promotional activities. Actual experiences, though, are determined by

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Intangibility refers to the fact that se...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Student answers may vary, but all should...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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