Question 1

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Accepted Answer

A)   quota.
B)   tariff.
C)   WTO tax.
D)   subsidy.
E)   excise tax.F) B) and C)
G) A) and E)

Question 2

Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

Accepted Answer

A)   trademarks
B)   visual icons
C)   cultural symbols
D)   brand names
E)   ethnic emblemsF) B) and C)
G) B) and E)

Question 3

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)   semiotics.
B)   semantics.
C)   semaphorics.
D)   cultural symbolism.
E)   cultural linguistics.F) A) and D)
G) A) and E)

Question 4

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ________, whereby you have someone translate your literature from American English into French, and then have a second fluent French speaker translate the French into American English.

Accepted Answer

A)   back talk
B)   back translation
C)   double talk
D)   double entendre
E)   double indemnityF) D) and E)
G) A) and E)

Question 5

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except

Accepted Answer

A)   licensing.
B)   exporting.
C)   direct investment.
D)   joint venture.
E)   cooperative.F) A) and D)
G) A) and C)

Question 6

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Accepted Answer

A)   an ethnocentric
B)   a multidomestic
C)   a transnational
D)   a global
E)   an internationalF) C) and E)
G) C) and D)

Question 7

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Accepted Answer

A)   marketing control
B)   risk
C)   divestiture
D)   profit potential
E)   financial commitmentF) A) and B)
G) None of the above

Question 8

Figure 6-2
-The question mark in Figure 6-2 leads to which of the following as a result of the imposition of tariffs and quotas?

Accepted Answer

A)   an increase in world trade
B)   a decrease in world trade
C)   a limit on exports
D)   a limit on imports
E)   countertradeF) B) and E)
G) B) and D)

Question 9

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Accepted Answer

A)   the influences of culture and language.
B)   the differences among industries, countries, and regions.
C)   interdependencies among industries, countries, and regions.
D)   the challenges of currency and exchange imbalances.
E)   the increasing importance of services verses products.F) A) and B)
G) A) and C)

Question 10

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Accepted Answer

A)   direct exporting.
B)   licensing.
C)   contract manufacturing.
D)   indirect exporting.
E)   foreign assembly.F) D) and E)
G) A) and B)

Question 11

Which of the following is a disadvantage associated with licensing?

Accepted Answer

A)   The licensee pays lower wages and sells at lower prices.
B)   The licensor may create its own competition.
C)   The foreign government dislikes it because it does not increase local employment.
D)   This is the most expensive and risky method for global expansion.
E)   The firm's brand does not get international exposure.F) B) and C)
G) C) and E)

Question 12

One variation of licensing is referred to as

Accepted Answer

A)   direct investment.
B)   joint ventures.
C)   direct exporting.
D)   franchising.
E)   dual adaptation.F) A) and B)
G) C) and D)

Question 13

When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   licensing.
D)   foreign manufacturing.
E)   foreign assembly.F) A) and D)
G) B) and D)

Question 14

Fluctuations in the ________ among the world's currencies have direct impact on the sales and profits made by global companies.

Accepted Answer

A)   production costs
B)   transportation
C)   reciprocity
D)   economic infrastructure
E)   exchange ratesF) A) and B)
G) C) and E)

Question 15

One advantage of direct investment when entering a new global market is that

Accepted Answer

A)   intermediaries have the potential to harm the brand.
B)   the firm entering the foreign market does not have to pay royalties to the government.
C)   the company forgoes control over its product.
D)   the firm gains and uses a better understanding of local market conditions.
E)   this method is likely to provide the fewest subsidies from the host country's government.F) A) and D)
G) B) and E)

Question 16

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing a vehicle made by a Japanese brand. The person who left the note is exhibiting

Accepted Answer

A)   cultural semiotics.
B)   the trade feedback effect.
C)   cultural ethnocentricity.
D)   protectionism.
E)   consumer ethnocentrism.F) A) and E)
G) A) and D)

Question 17

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named

Accepted Answer

A)   the United States.
B)   Japan.
C)   the United Kingdom.
D)   France.
E)   China.F) A) and E)
G) A) and D)

Question 18

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)   The World Trade Organization is a temporary institution.
B)   The 28 member countries of the WTO account for less than 40 percent of world trade.
C)   The WTO sets rules governing trade between its members and the rest of the world.
D)   The WTO uses panels of business professionals who can issue only nonbinding recommendations.
E)   The WTO was formed by the major industrialized nations of the world.F) A) and D)
G) B) and C)

Question 19

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Accepted Answer

A scan of the global marketplace should ...

Question 20

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines. A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet. 3M changed the shape of the pad to a foot and sales soared. 3M changed its product in response to a Filipino

Accepted Answer

A)   custom.
B)   value.
C)   demographic pattern.
D)   belief.
E)   idiosyncrasy.F) A) and B)
G) A) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct Answer
verified

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Correct Answer
verified

One variation of licensing is referred to as

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named

Correct Answer
verified

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Fluctuations in the ________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct Answer
verified

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Correct Answer
verified

One advantage of direct investment when entering a new global market is that

Correct Answer
verified

Figure 6-2 -The question mark in Figure 6-2 leads to which of the following as a result of the imposition of tariffs and quotas?

Correct Answer
verified

Which of the following is a disadvantage associated with licensing?

Correct Answer
verified

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct Answer
verified

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct Answer
verified
A scan of the global marketplace should ...
View Answer

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct Answer
verified

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Correct Answer
verified

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing a vehicle made by a Japanese brand. The person who left the note is exhibiting

Correct Answer
verified

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except

Correct Answer
verified

Correct Answer
verified

When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as

Correct Answer
verified

Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

Correct AnswerverifiedShow Answer

All nations and regions of the world do not participate equally in world trade. World trade flows reflect

Correct AnswerverifiedShow Answer

One variation of licensing is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, 80 percent of the Europeans, and 80 percent of those from Asia named

Correct AnswerverifiedShow Answer

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Fluctuations in the ________ among the world's currencies have direct impact on the sales and profits made by global companies.

Correct AnswerverifiedShow Answer

As a firm changes its global market entry strategy from exporting to direct investment, all of the following increase except which?

Correct AnswerverifiedShow Answer

One advantage of direct investment when entering a new global market is that

Correct AnswerverifiedShow Answer

Figure 6-2 -The question mark in Figure 6-2 leads to which of the following as a result of the imposition of tariffs and quotas?

Correct AnswerverifiedShow Answer

Which of the following is a disadvantage associated with licensing?

Correct AnswerverifiedShow Answer

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

Correct AnswerverifiedShow Answer

Global marketing is affected by economic considerations. Identify the three steps that should be performed when scanning the global marketplace.

Correct AnswerverifiedA scan of the global marketplace should ...View AnswerShow Answer

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States. Harley-Davidson uses

Correct AnswerverifiedShow Answer

In Detroit, a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing a vehicle made by a Japanese brand. The person who left the note is exhibiting

Correct AnswerverifiedShow Answer

Once a company has decided to enter the global marketplace, it must select a means of market entry. All of the following are the general options except

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When a U.S. airplane manufacturer sells its airplanes to a company in Germany without using intermediaries, it is referred to as

Correct AnswerverifiedShow Answer

Tiffany & Co. knows that Japanese are superstitious about the number four. As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan. Tiffany uses its knowledge of ________ to avoid connecting its products with the number four.

Correct AnswerverifiedShow Answer

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verified
A scan of the global marketplace should ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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