Question 1

Figure 4-1
-In Figure 4-1, A represents which stage of the consumer purchase decision process?

Accepted Answer

A)   purchase decision
B)   information search
C)   problem recognition
D)   alternative evaluation
E)   option identificationF) A) and D)
G) B) and E)

Question 2

Explain how attitudes are shaped by our values and beliefs.

Accepted Answer

Values, beliefs, and attitudes play a ce...

Question 3

The VALS framework segments consumers based on

Accepted Answer

A)   their primary motivation for buying products and their resources.
B)   their demographics.
C)   their product usage, age, and gender.
D)   where they live.
E)   their media usage and their demographics.F) C) and D)
G) A) and B)

Question 4

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Accepted Answer

A)   personal influence
B)   reference groups
C)   family
D)   culture and subculture
E)   values, beliefs, and attitudesF) A) and C)
G) A) and E)

Question 5

The way people see themselves and the way they believe others see them is referred to as

Accepted Answer

A)   self-evaluation.
B)   self-concept.
C)   self-actualization.
D)   individualized perception.
E)   personal perception.F) A) and B)
G) D) and E)

Question 6

The energizing force that stimulates behavior to satisfy a need is referred to as

Accepted Answer

A)   a personality.
B)   an antecedent state.
C)   a motivation.
D)   a cognitive dissonance.
E)   a perception.F) C) and E)
G) A) and B)

Question 7

You need to buy a gift for a young cousin's birthday. At the mall you see a girl wearing a Hello Kitty T-shirt. You remember there is a store nearby with a lot of Hello Kitty merchandise so you go there and buy a little backpack. When you give it to your cousin, she is very excited. In terms of behavioral learning, your purchase at the Hello Kitty store was a

Accepted Answer

A)   drive.
B)   response.
C)   reinforcement.
D)   cue.
E)   prompt.F) C) and E)
G) A) and B)

Question 8

Which of the following statements about Asian American buying patterns is most accurate?

Accepted Answer

A)   Assimilated Asian Americans have very different buying patterns from a typical U.S. consumer.
B)   The diversity of the Asian subculture is so great that generalizations about buying patterns of this group are difficult to make.
C)   The Asian American subculture is growing very slowly in the United States.
D)   Asian Americans are the least educated racial/ethnic subculture in the United States.
E)   Assimilated Asian Americans are unlikely to hold professional or managerial positions in the United States.F) A) and E)
G) A) and B)

Question 9

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)   self-actualization
B)   personal
C)   social
D)   safety
E)   physiologicalF) All of the above
G) C) and D)

Question 10

Word of mouth refers to

Accepted Answer

A)   advertising or public service announcements that rely solely on auditory or voice messages to reach an organization's target market.
B)   subjective, often negative, misconceptions that are passed from one person to another as the result of selective perception.
C)   the influencing of people during conversations.
D)   the individuals who exert direct or indirect social influence over others.
E)   casual or unconstrained conversation or reports about other people or offerings involving details that are not confirmed as being true.F) All of the above
G) B) and C)

Question 11

Which of the following statements about the family life cycle is most accurate?

Accepted Answer

A)   The majority of households today are composed of traditional families.
B)   Income and gender are two of the variables considered in the family life cycle.
C)   Young singles represent a target market for recreational travel, automobiles, and consumer electronics.
D)   Singles with no children are more likely to buy life insurance than any other group.
E)   The most financially secure group of any family life cycle stage is single parents with children.F) A) and E)
G) A) and D)

Question 12

Enduring characteristics within a person or in his or her relationship with others are referred to as

Accepted Answer

A)   a key trait.
B)   a persona.
C)   a self-concept.
D)   a core value.
E)   an ideal self.F) A) and D)
G) A) and B)

Question 13

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

Accepted Answer

A)   cognitive dissonance
B)   selective retention
C)   selective comprehension
D)   stimulus generalization
E)   stimulus discriminationF) A) and D)
G) A) and C)

Question 14

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Accepted Answer

A)   problem recognition
B)   alternative evaluation
C)   information search
D)   purchase decision
E)   comparisonF) C) and D)
G) B) and C)

Question 15

Women make what percentage of new-car buying decisions?

Accepted Answer

A)   15 percent
B)   30 percent
C)   45 percent
D)   60 percent
E)   80 percentF) A) and B)
G) C) and E)

Question 16

Motivation refers to

Accepted Answer

A)   the stimulus required to cause a consumer to do something uncharacteristic of himself.
B)   the energizing force that stimulates behavior to satisfy a consumer need.
C)   a person's consistent behaviors or responses to recurring situations.
D)   the way people see themselves and the way they believe others see them.
E)   a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and D)
G) A) and E)

Question 17

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Accepted Answer

A)   reinforcement
B)   achievement
C)   drive
D)   cue
E)   responseF) B) and C)
G) C) and D)

Question 18

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Accepted Answer

Students should agree. Firms have begun ...

Question 19

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They may appear to be anti-intellectual.

Accepted Answer

A)   Strivers
B)   Experiencers
C)   Believers
D)   Makers
E)   SurvivorsF) A) and B)
G) None of the above

Question 20

There are five stages in the consumer purchase decision process. The first stage is

Accepted Answer

A)   information search.
B)   purchase decision.
C)   alternative evaluation.
D)   opportunity identification.
E)   problem recognition.F) A) and D)
G) A) and B)

Exam 4: Understanding Consumer Behavior

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct Answer
verified

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Correct Answer
verified

Figure 4-1 -In Figure 4-1, A represents which stage of the consumer purchase decision process?

Correct Answer
verified

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Correct Answer
verified

Women make what percentage of new-car buying decisions?

Correct Answer
verified

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Correct Answer
verified

Which of the following statements about the family life cycle is most accurate?

Correct Answer
verified

Which of the following statements about Asian American buying patterns is most accurate?

Correct Answer
verified

Correct Answer
verified

Motivation refers to

Correct Answer
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There are five stages in the consumer purchase decision process. The first stage is

Correct Answer
verified

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They may appear to be anti-intellectual.

Correct Answer
verified

The way people see themselves and the way they believe others see them is referred to as

Correct Answer
verified

Word of mouth refers to

Correct Answer
verified

Correct Answer
verified

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct Answer
verified
Students should agree. Firms have begun ...
View Answer

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct Answer
verified

Enduring characteristics within a person or in his or her relationship with others are referred to as

Correct Answer
verified

Explain how attitudes are shaped by our values and beliefs.

Correct Answer
verified
Values, beliefs, and attitudes play a ce...
View Answer

The VALS framework segments consumers based on

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Friendship in the Maslow hierarchy of needs is an example of a ________ need.

Correct AnswerverifiedShow Answer

Sociocultural influences that affect the consumer purchase decision process include all of the following except which?

Correct AnswerverifiedShow Answer

Figure 4-1 -In Figure 4-1, A represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

If a consumer tries a new coffee drink at Starbuck and hates it, which variable of behavioral learning has been ineffective?

Correct AnswerverifiedShow Answer

Women make what percentage of new-car buying decisions?

Correct AnswerverifiedShow Answer

"Which brand of salad dressing does my mom buy?" would be a question asked during the ________ stage in the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Which of the following statements about the family life cycle is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about Asian American buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Motivation refers to

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process. The first stage is

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They may appear to be anti-intellectual.

Correct AnswerverifiedShow Answer

The way people see themselves and the way they believe others see them is referred to as

Correct AnswerverifiedShow Answer

Word of mouth refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct AnswerverifiedStudents should agree. Firms have begun ...View AnswerShow Answer

The energizing force that stimulates behavior to satisfy a need is referred to as

Correct AnswerverifiedShow Answer

Enduring characteristics within a person or in his or her relationship with others are referred to as

Correct AnswerverifiedShow Answer

Explain how attitudes are shaped by our values and beliefs.

Correct AnswerverifiedValues, beliefs, and attitudes play a ce...View AnswerShow Answer

The VALS framework segments consumers based on

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students should agree. Firms have begun ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Values, beliefs, and attitudes play a ce...
View Answer

Correct Answer
verified