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Exam 4: Understanding Consumer Behavior

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Question 21

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Why would Proactiv, an acne treatment company, select Maroon 5 front man Adam Levine to appear in an ad campaign? What kind of influence could he have on consumer behavior?

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A consumer's purchases are often influen...

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Question 22

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Among the three major racial/ethnic subcultures in the United States, African Americans rank as ________ in terms of spending power.

A) the largest
B) the second largest
C) the third largest
D) about equal with Hispanics
E) about equal with Asian Americans

F) B) and E)
G) All of the above

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Question 23

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Charlie was standing outside his classroom talking on the phone when a friend heard him say, "Thank you for taking my call so quickly. I'd like to order the 32-gigabyte 9.7 inch iPad Pro. I'll pick it up today at the Southdale Apple Store. Can I use the easy pay plan?" Charlie was in which stage of the consumer purchase decision process?

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment is most likely to view outdoor advertising?

Figure 4-1 -In Figure 4-1, B represents which stage of the consumer purchase decision process?

Which stage in the consumer purchase decision process suggests criteria to use for the purchase, yields brand names that might meet the criteria, and develops consumer value perceptions?

You have just purchased an Amazon Fire HD 10 tablet device. After you get home from the store, you brood about whether your choice was right or whether you should have bought a Samsung Galaxy Tab S3 when you see an ad for it on TV. This is most likely an example of

Figure 4-5 -In Figure 4-5, E represents the

The Maslow ________ is based on the idea that motivation comes from a need.

Perception refers to

In the Maslow hierarchy of needs, those needs that are basic to survival and must be satisfied first are referred to as

Jennifer usually worked long hours at her job at the hospital, so her husband, Ari, an amateur chef, prepared most of the meals for the family. As an anniversary gift, Jennifer bought Ari a top-of-the-line professional cooktop and oven. Ari's primary role in this process was that of

eHarmony claims to be the world's most trusted online dating website. Its appeal is to satisfy consumers' ________ needs in the Maslow hierarchy of needs.

Purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states can have an impact on a consumer's purchase decision process. These are referred to as

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power, convenience, prestige, and fuel economy than non-hybrid cars. If a consumer used these attributes in evaluating this vehicle against others, the attributes would be considered

In the Maslow hierarchy of needs, those needs that are concerned with love and friendship are referred to as ________ needs.

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopted this pricing policy because

In behavioral learning, ________ is a stimulus or symbol perceived by consumers.

Figure 4-5 -In Figure 4-5, B represents the ________ influences that can affect the consumer purchase decision process.

The process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world is referred to as