Question 1

Situational influences refer to

Accepted Answer

A)   the aspects of the purchase situation that impact the consumer purchase decision process: purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states.
B)   the temporary impediments to a consumer's purchase decision.
C)   psychological concepts that are useful for interpreting buying processes and directing marketing efforts.
D)   the feelings of postpurchase anxiety that can arise from a number of different factors including social surroundings, physical surroundings, psychological effects, and precedent states.
E)   both the objective and subjective attributes a consumer uses to compare different products and brands.F) D) and E)
G) A) and B)

Question 2

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   self-actualization
C)   personal
D)   safety
E)   socialF) B) and D)
G) A) and E)

Question 3

In terms of consumer behavior, involvement refers to

Accepted Answer

A)   the external influences that affect a consumer's purchase.
B)   the personal, social, and economic significance of the purchase to the consumer.
C)   the level of difficulty involved in making a purchase.
D)   the total number of people involved in the actual exchange process.
E)   the time, energy, and personal investment that will be required to use a product.F) D) and E)
G) B) and C)

Question 4

Perceived risk is

Accepted Answer

A)   an unmerited fear of being taken advantage of in an exchange situation.
B)   the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives.
C)   the degree to which a seller is willing to make an exchange based upon a customer's creditworthiness.
D)   the personal, social, and economic significance of the purchase to the consumer.
E)   the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.F) A) and B)
G) D) and E)

Question 5

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Accepted Answer

A)   using a behavioral learning technique.
B)   reducing perceived risk.
C)   creating stimulus generalization.
D)   using a cognitive learning technique.
E)   using an attitudinal learning technique.F) B) and D)
G) B) and C)

Question 6

Research shows that consumer socialization with respect to brand preferences is evidenced among children

Accepted Answer

A)   at the age of 2.
B)   by the age of 5 when their cognitive skills have developed to understand the concept of money.
C)   by the age of 13 when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
D)   around the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
E)   at any time, though most people change their brand preferences many times during their lifetimes.F) B) and E)
G) A) and D)

Question 7

Danilo has decided to purchase a new video game console, not having owned one before. He calls his gamer friends for recommendations about alternative brands and options. He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider. In making his decision, Danilo seems likely to engage in which of the following problem solving variations?

Accepted Answer

A)   limited problem solving
B)   extended problem solving
C)   routine problem solving
D)   alternative problem solving
E)   integrated problem solvingF) A) and C)
G) B) and C)

Question 8

In the VALS framework, two segments stand apart based on their abundance or lack of psychological, physical, and material

Accepted Answer

A)   ideals.
B)   rewards.
C)   self-expression.
D)   achievement.
E)   resources.F) A) and B)
G) A) and C)

Question 9

An external search for product information is likely to occur when

Accepted Answer

A)   the cost of gathering information is low.
B)   review of past experience provides adequate information.
C)   the risk of making a wrong purchase decision is low.
D)   the item is frequently purchased.
E)   the item is for personal use rather than for professional use.F) A) and E)
G) A) and D)

Question 10

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade, it is influencing which type of learning?

Accepted Answer

A)   stimulus discrimination
B)   brand loyalty
C)   cognitive learning
D)   stimulus generalization
E)   behavioral learningF) All of the above
G) A) and B)

Question 11

Which of the following is a strategy for a market leader (rather than a market challenger)  when marketing a low-involvement product?

Accepted Answer

A)   Use sales promotion such as free samples, coupons, and rebates to encourage trial of the brand.
B)   Link the brand attributes with high-involvement issues.
C)   Use Internet search engines such as Google to assist buyers.
D)   Use advertising messages that focus on getting the brand into a consumer's consideration set.
E)   Use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.F) C) and E)
G) A) and C)

Question 12

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would. This situation is most closely related to which of the following situational influences?

Accepted Answer

A)   purchase task
B)   social surroundings
C)   physical surroundings
D)   temporal effects
E)   spatial surroundingsF) None of the above
G) B) and E)

Question 13

Figure 4-5
-In Figure 4-5, A represents the ________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)   economic
B)   situational
C)   psychological
D)   sociocultural
E)   marketing mixF) C) and D)
G) B) and E)

Question 14

A brand community is a specialized form of the ________ reference group.

Accepted Answer

A)   dissociative
B)   aspiration
C)   associative
D)   VALS
E)   social classF) A) and D)
G) B) and C)

Question 15

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Accepted Answer

A)   physiological
B)   safety
C)   social
D)   personal
E)   self-actualizationF) A) and B)
G) A) and D)

Question 16

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Accepted Answer

A)   personal, social, physiological, psychological, and safety
B)   physiological, safety, social, personal, and self-actualization
C)   safety, physiological, safety, self-actualization, and personal
D)   self-actualization, social, safety, physiological, and personal
E)   safety, personal, self-actualization, physiological, and socialF) A) and D)
G) B) and D)

Question 17

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

Accepted Answer

A)   Makers
B)   Believers
C)   Thinkers
D)   Survivors
E)   AchieversF) A) and B)
G) None of the above

Question 18

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Accepted Answer

A)   Hispanics don't consider advertising a credible source of product information.
B)   Hispanic communities are spread across the entire country and therefore are difficult to target.
C)   The Hispanic subculture is diverse.
D)   Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
E)   Assimilation is valued and the Hispanic community finds cultural target marketing offensive.F) All of the above
G) A) and C)

Question 19

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Accepted Answer

A)   physiological and self-actualization
B)   self-actualization and social
C)   personal and physiological
D)   safety and social
E)   social and personalF) C) and E)
G) A) and B)

Question 20

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Accepted Answer

A)   intellectual needs
B)   emotional needs
C)   elf-actualization needs
D)   religious needs
E)   psychological needsF) A) and D)
G) None of the above

Exam 4: Understanding Consumer Behavior

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Correct Answer
verified

In the VALS framework, two segments stand apart based on their abundance or lack of psychological, physical, and material

Correct Answer
verified

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would. This situation is most closely related to which of the following situational influences?

Correct Answer
verified

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade, it is influencing which type of learning?

Correct Answer
verified

An external search for product information is likely to occur when

Correct Answer
verified

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

Correct Answer
verified

A brand community is a specialized form of the ________ reference group.

Correct Answer
verified

In terms of consumer behavior, involvement refers to

Correct Answer
verified

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct Answer
verified

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Correct Answer
verified

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Correct Answer
verified

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Correct Answer
verified

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct Answer
verified

Perceived risk is

Correct Answer
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Correct Answer
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Figure 4-5 -In Figure 4-5, A represents the ________ influences that can affect the consumer purchase decision process.

Correct Answer
verified

Research shows that consumer socialization with respect to brand preferences is evidenced among children

Correct Answer
verified

Situational influences refer to

Correct Answer
verified

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

Correct Answer
verified

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Which list below presents the Maslow hierarchy of needs in its correct order, beginning with the lowest level need and moving up to the highest level need?

Correct AnswerverifiedShow Answer

In the VALS framework, two segments stand apart based on their abundance or lack of psychological, physical, and material

Correct AnswerverifiedShow Answer

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would. This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

When General Mills repeatedly advertises that a cake baked from a Betty Crocker mix tastes just like homemade, it is influencing which type of learning?

Correct AnswerverifiedShow Answer

An external search for product information is likely to occur when

Correct AnswerverifiedShow Answer

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.

Correct AnswerverifiedShow Answer

A brand community is a specialized form of the ________ reference group.

Correct AnswerverifiedShow Answer

In terms of consumer behavior, involvement refers to

Correct AnswerverifiedShow Answer

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct AnswerverifiedShow Answer

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor. This is an example of

Correct AnswerverifiedShow Answer

Staying at a luxury hotel would satisfy needs at what two levels of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs, the most basic needs are physiological, followed by safety, social, and personal. What category of needs is at the highest level?

Correct AnswerverifiedShow Answer

Perceived risk is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 4-5 -In Figure 4-5, A represents the ________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

Research shows that consumer socialization with respect to brand preferences is evidenced among children

Correct AnswerverifiedShow Answer

Situational influences refer to

Correct AnswerverifiedShow Answer

Chanel No. 5 fragrances would satisfy needs at what level of the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Correct Answer
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