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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 161

Multiple Choice

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Walmart has set ambitious goals to cut energy use by buying more local products, reducing packaging, and switching to renewable power in response to customers'

A) changing values.
B) changing population composition.
C) changing demographics.
D) changing regulatory forces.
E) changing ethnic composition.

F) B) and C)
G) All of the above

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Question 162

Multiple Choice

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Recent data on consumer expenditures indicate that the savings rate of U.S. consumers has

A) declined to 13 percent.
B) remained flat at 0.5 percent.
C) fluctuated minimally around 2 percent.
D) risen to 5.5 percent.
E) exploded to nearly 10 percent.

F) A) and C)
G) A) and E)

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Question 163

Multiple Choice

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In ________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

The grassroots movement started in the 1960s to increase the influence, power, and rights of consumers in dealing with institutions is referred to as

The purpose of the ________ is to forbid certain actions that are likely to lessen competition, although no actual harm has yet occurred.

The popular cupcake chain Sprinkles, which launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

The entertainment industry in the United States is dominated by Viacom, Disney, and Time Warner. In terms of the form of competition, this industry is an example of

In most countries, copyrights, trademarks, and patents are viewed as intellectual property, and unauthorized use, reproduction, or distribution of intellectual property is illegal. In a few countries, however, copying enjoys a long tradition, does not carry a stigma, and is legal. For example, copying a masterpiece may be historically considered an art form in its own right. The difference between these two groups of countries shows that ________ affect(s) the view of ethical behavior held in each country.

In the private purchase of a used or "pre-owned" car, ________ places the burden on the buyer to make sure the car is worth the purchase price, so it is advisable to take the car first to a mechanic. Once the transaction is complete the buyer typically will not receive a warranty or return option from the seller.

Most paint is neither biodegradable nor friendly to the environment because it is made with petroleum solvents. A builder who decided to build a subdivision with 500 homes and paint each with an environmentally friendly, soy-based paint (even though it costs more) would be practicing

Social responsibility is

Culture refers to the set of values, ideas, and attitudes that are learned and shared among members of a group. It also serves as a socializing force that

The ________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Which of the following currently affects baby boomers, and thus those that market to them, in a significant way?

List the five environmental forces that have an impact on an organization as well as its suppliers and customers. Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed. This is an example of how ________ forces help improve or replace existing products and companies.

Some industries have opted for self-regulation of their members to ensure that each acts fairly. Discuss potential problems associated with self-regulation, and give an example of it.

Three of the six specified actions in Toyota's Challenge 2050 pertain to the company's efforts to

the maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Two former sales representatives of Amgen, a biotech company, alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologist's offices to find names of patients that would benefit Amgen's drug Enbrel, a psoriasis treatment. After reporting this practice to the president, one rep was fired and the other resigned after receiving a poor performance review. Both sued Amgen, claiming they did not go along with the scheme because they objected to it as being unethical. The two sales representatives are