Question 1

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Accepted Answer

A)   Asian Americans
B)   Hispanics
C)   African Americans
D)   American Indian and other native populations
E)   Indian immigrants (from India) F) A) and C)
G) All of the above

Question 2

Making counterfeit copies of Gucci purses, Tommy Hilfiger sportswear, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its ________ may lead to trademark infringements.

Accepted Answer

A)   religious precepts
B)   antecedent states
C)   moral idealism
D)   societal culture and norms
E)   utilitarianismF) A) and E)
G) B) and D)

Question 3

Which of these products is least likely to be concerned with having its name become generic?

Accepted Answer

A)   Kleenex because most people just ask for a tissue
B)   Jell-O because there are no other gelatin desserts
C)   All Sport Disk because most people call it a Frisbee
D)   Q-Tips because most people call it a cotton swab
E)   Vaseline because most people refer to it as petroleum jellyF) B) and C)
G) B) and E)

Question 4

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income, expe...

Question 5

Which of the following statements best describes the activities of a whistle-blower?

Accepted Answer

A)   Mattel employees were sorry that 150 of the 10 million Power Wheels cars and trucks the company sold had caught on fire.
B)   Mattel research engineers proved that the spate of fires in the company's Power Wheels cars and trucks was the result of consumers' tinkering with the engine.
C)   A former Mattel employee owned one of the Mattel Power Wheel cars that caught on fire and slightly burned its rider.
D)   The Consumer Product Safety Commission investigated the fires and ordered a recall to repair all of the 10 million units that had been sold.
E)   A Mattel employee reported to the Consumer Product Safety Commission that Mattel knowingly sold Power Wheels with an electrical system that could catch on fire after prolonged use.F) A) and C)
G) A) and E)

Question 6

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Accepted Answer

A)   echo-boomers.
B)   Generation Z.
C)   Generation Y.
D)   baby boomers.
E)   baby busters.F) A) and C)
G) All of the above

Question 7

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more ...

Question 8

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues, you must conduct an environmental scan to help create a five-year marketing plan for the hospital. Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A)   The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)   Millennials are becoming increasingly important in the workplace.
C)   The local community has seen a rise in dual-income households.
D)   By the year 2025, robotics will play a major role in surgical procedures.
E)   Twenty percent of the local population is of Hispanic origin, but that number is expected to grow during the next decade.F) A) and D)
G) All of the above

Question 9

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

A)   Coca-Cola risks losing its generic status.
B)   In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
C)   The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Co.
D)   The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E)   By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.F) A) and B)
G) C) and E)

Question 10

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A)   centers on the idea that good will always triumph over evil.
B)   follows the Golden Rule, "You should treat others as you would like others to treat you."
C)   all human beings are basically good.
D)   considers individual rights or duties as universal, regardless of the outcome.
E)   prefers the outcome that provides "the greatest good for the greatest number."F) All of the above
G) C) and D)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Correct Answer
verified

Which of the following statements best describes the activities of a whistle-blower?

Correct Answer
verified

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct Answer
verified
This question can be made a little more ...
View Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

Correct Answer
verified

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct Answer
verified

Correct Answer
verified

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Correct Answer
verified

Moral idealism refers to a personal moral philosophy that

Correct Answer
verified

Which of these products is least likely to be concerned with having its name become generic?

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Of the following, which racial or ethnic group had the greatest economic impact in the United States in terms of its buying power?

Correct AnswerverifiedShow Answer

Which of the following statements best describes the activities of a whistle-blower?

Correct AnswerverifiedShow Answer

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct AnswerverifiedThis question can be made a little more ...View AnswerShow Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income, expe...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Olay, a personal care product firm, offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?

Correct AnswerverifiedShow Answer

Moral idealism refers to a personal moral philosophy that

Correct AnswerverifiedShow Answer

Which of these products is least likely to be concerned with having its name become generic?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This question can be made a little more ...
View Answer

Correct Answer
verified
The economy pertains to the income, expe...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified