FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 31

Multiple Choice

Review LaterAdd Note

Review Later

Baby boomers can be defined as the generation born

A) between 1918 and 1945.
B) between 1946 and 1964.
C) between 1965 and 1976.
D) between 1977 and 1994.
E) since 1995.

F) All of the above
G) B) and E)

Correct Answer

verified

Show Answer

Question 32

Multiple Choice

Review LaterAdd Note

Review Later

For millennials, "positive business" involvement means

A) engaging in free market economics with fair but limited regulations to manage exchange relationships.
B) being part of a movement that balances the interests of shareholders, employees, and society.
C) exploiting a nation's natural resources for the betterment of its society.
D) seeking advanced jobs in agriculture that emphasize economies of scale in farming and ranching.
E) executing an aggressive strategy regarding oil and natural gas exploration to make the United States energy independent.

F) None of the above
G) All of the above

Correct Answer

verified

Show Answer

Question 33

Multiple Choice

Review LaterAdd Note

Toyota Motor Corporation now has a goal to transition from carmaker to

The Toyota Mirai is a unique vehicle for the Toyota Motor Corporation because it is

Discretionary income refers to

The demographic characteristics of a population and its culture are called

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader. This is an example of ________ force impacting the marketing environment.

Many large consulting firms are beginning to sponsor "women-only" networking events. The purpose of these events is to offer an opportunity for women in management to network with other businesswomen, either as clients, mentors, or protégés. This is an example of which environmental force?

The purpose of ________ is to give the author of a literary, dramatic, musical, or artistic work the exclusive right to print, perform, or otherwise copy that work.

An Arizona cardiac surgery practice agreed to pay the U.S. Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules. The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible, which drew complaints for failing to protect health information of consumers. HIPAA rules are an example of ________ forces in the marketing environment.

The Better Business Bureau

Marketing and advertising executives were asked to imagine they were senior executives at PepsiCo when a Coca-Cola employee offered to sell them the marketing plan and sample for a new Coke product at a modest price. When asked in an online survey, ________ percent of the executives said they would buy the plan and product sample if there were no repercussions.

Cloud computing, such as Apple's iCloud, enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer. This is an example of a ________ change in the marketing environment.

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different

The form of competition in which there are many sellers and they each have a similar product is referred to as

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of

Only two companies, Intel and AMD, design the computer processors for nearly every laptop and desktop sold in the U.S. today. Intel and AMD operate in which type of competitive environment?

Define green marketing and provide an example.

Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts of

Which of these laws came about as a response to the 1960s grassroots movement known as consumerism?