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Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

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Question 41

Multiple Choice

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In marketing, the effective rules of the game, the boundaries between competitive and unethical behavior, and the codes of conduct in business dealings are referred to as

A) societal norms.
B) societal mores.
C) business cultures.
D) fair trade practices.
E) corporate values.

F) B) and E)
G) A) and C)

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Question 42

Multiple Choice

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As the use of the Internet grows around the world, there must be as easy an exchange of ideas and information as possible between countries. One important issue is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. Opt-in means customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be included. Europeans believe it is unethical to invade someone's privacy. Americans are not nearly as protective of their right to privacy. What ethical factor is illustrated by this example?

A) industry practices
B) social legislation
C) societal culture and norms
D) changes in international law
E) organizational culture and expectations

F) A) and B)
G) A) and D)

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Question 43

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Volkswagen opened a large plant in Chattanooga, TN, in 2011. Within a few years, Volkswagen spurred more than 12,400 direct and indirect jobs in the area. The carmaker generates income of over $600 million in Chattanooga annually and boosts state and local tax revenues by over $50 million a year. A huge expansion was announced in 2016 that would nearly double its operations in Tennessee. This example best illustrates ________ change that has impacted the people and businesses of Chattanooga.

Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are

The set of values, ideas, and attitudes that are learned and shared among the members of a group is referred to as

Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler's recycling programs are examples of

The Better Business Bureau (BBB) uses ________ to encourage its members to comply with its standards of business.

The ________ codified the ethics of exchange between buyers and sellers, including the rights to safety, to be informed, to choose, and to be heard.

AT&T, Verizon, Sprint, and T-Mobile serve more than 95 percent of the subscribers in the U.S. wireless mobile phone market. Which form of competition characterizes this market?

The generational cohort known as ________ was born during the baby bust era when the number of children born each year was declining.

The Consumer Bill of Rights codified the ethics of exchange between buyers and sellers. It was outlined by ________ in ________.

The most recent economic recession occurred when?

Since ________ is typically regulated by the state or federal government, marketing plays a relatively small role in this setting.

Volkswagen AG was widely criticized for their failure to practice ________ for employing sophisticated software on selected Volkswagen, Audi, and Porsche models that disguised the amount of smog pollutants emitted from selected cars. They sold these vehicles with marketing that claimed that the models utilized "clean diesel" engines.

Trader Joe's recently filed an opposition against a company applying to trademark the name "Trader Schmo." Why should Trader Joe's rigorously protect its trademarked name?

Which of the following statements about sustainable development is most accurate?

Societal responsibility refers to

Increases in discretionary income can occur as a result of all of the following except which?

Two increasingly important values for consumers around the world are

Studies of the ________ characteristics of the U.S. population suggest that it is becoming larger, older, and more diverse.