Question 1

Generation X consumers indicate they want online customer support; websites that are comprehensive, professional, and interactive; and advertising that is authentic, family-oriented, and unique. Generation X is also replacing baby boomers as the largest segment of business travelers. In response, American Airlines is offering travelers in-flight Wi-Fi, entertainment on demand, and personal power ports. This is an example of how ________ forces impact the marketing environment.

Accepted Answer

A)   economic
B)   competitive
C)   social
D)   technological
E)   regulatoryF) All of the above
G) C) and E)

Question 2

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   the marketing concept.
D)   green marketing.
E)   cause marketing.F) C) and E)
G) A) and B)

Question 3

Laws refer to

Accepted Answer

A)   a specific set of behaviors a given society considers to be ethical.
B)   society's values and standards that are enforceable in the courts.
C)   the agreed upon codes of behavior for a given nation, community, religious group, or family.
D)   written documentation of a prescribed set of attitudes, beliefs, and values.
E)   a code of ethics that defines what may be done in specific business circumstances.F) B) and E)
G) A) and E)

Question 4

Which of the following is an action the Federal Trade Commission (FTC)  can take to stop a company from continuing an unfair trade practice?

Accepted Answer

A)   competitive advertising
B)   a cease and desist order
C)   a private ruling
D)   a consent degree
E)   a stayF) B) and D)
G) D) and E)

Question 5

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Accepted Answer

A)   The Federal Trade Commission (FT
C)   has a laissez-faire policy of not interfering with the development and marketing of Facebook and other social media websites.
B)   Technological advances in data storage, server speed, and software integration have made Facebook increasingly fast and convenient.
C)   Its rivalry with Google, Twitter, and Snapchat and new social networks encourage rapid expansion.
D)   The cost of wireless connectivity and smartphones rapidly declined and Internet access expanded, which increasingly made social networking affordable for more people.
E)   People increasingly look for new ways to communicate, obtain information, and offer opinions.F) All of the above
G) A) and B)

Question 6

A rival of a branded food product manufacturer was known to have asked a mutual supplier for certain ingredients, using secret codes known only to the manufacturer and the supplier. The competitor discovered an email password and was able to access the rival's codes on the supplier's network. This is an example of

Accepted Answer

A)   corporate intelligence.
B)   economic espionage.
C)   clandestine trade secrets.
D)   industrial reconnaissance.
E)   competitive surveillance.F) D) and E)
G) B) and E)

Question 7

The Child Protection Act (1966)  and the Nutritional Labeling and Education Act (1990)  are examples of

Accepted Answer

A)   pricing-related legislation.
B)   laws specifying product requirements.
C)   fair trade legislation.
D)   distribution-related legislation.
E)   government contracts with private firms.F) B) and D)
G) C) and E)

Question 8

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a primary principle of it?

Accepted Answer

A)   to privacy
B)   to be compensated for product defects
C)   to be treated with respect
D)   to be treated without prejudice
E)   to be informedF) B) and D)
G) B) and C)

Question 9

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Accepted Answer

A)   contracts and agreements between members of the same industry.
B)   state and local laws regarding ethical business behavior.
C)   the dress codes, manner of work, and sayings of its employees.
D)   the socially responsible behaviors of its customers.
E)   The involvement of shareholders with an organization's day-to-day marketing decisions.F) C) and E)
G) All of the above

Question 10

The Department of Labor monitors consumer expenditures through its annual

Accepted Answer

A)   Consumer Price Index.
B)   Consumer Confidence Index.
C)   Consumer Expenditure Survey.
D)   Index of Consumer Sentiment.
E)   National Consumer Spending Assessment.F) None of the above
G) A) and D)

Question 11

The groups primarily served by a firm exhibiting profit responsibility include

Accepted Answer

A)   the general public, public interest groups, and the environment.
B)   consumers, employees, and supplier/distributors.
C)   owners and stockholders.
D)   the general public and competitors.
E)   state and federal government.F) A) and E)
G) A) and D)

Question 12

Buying a book at www.amazon.com to give as a birthday present is an example of ________ transaction.

Accepted Answer

A)   an i-market
B)   an intranet
C)   an electronic commerce
D)   an extranet
E)   a marketplaceF) A) and E)
G) C) and E)

Question 13

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Accepted Answer

A)   a crony.
B)   a scab.
C)   a whistle-blower.
D)   a corporate snitch.
E)   an ombudsman.F) B) and E)
G) A) and E)

Question 14

One of the problems associated with self-regulation is

Accepted Answer

A)   the lack of a written code of ethics by firms in the industry.
B)   the intrusive enforcement by the FTC.
C)   the opportunity corporate for espionage by competitors.
D)   the absence of an industry association with persuasive power.
E)   enforcement.F) All of the above
G) A) and C)

Question 15

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics, and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on Earth. While petroleum sells for $100 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Accepted Answer

This example makes it obvious why ethics...

Question 16

Demographics refer to

Accepted Answer

A)   the depiction of a population according to its core values or cultural beliefs and their rate of change.
B)   an objective measurement of a person's likelihood to purchase a product or service.
C)   the psychological profile of prospective consumers.
D)   the density of a population in a geographic area.
E)   the description of a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.F) B) and D)
G) C) and D)

Question 17

Six executives of Tyson Foods, one of the world's largest poultry, beef, and pork processors, were arrested for the illegal smuggling of undocumented foreign workers into the United States to work at Tyson plants. Based on this information, Tyson's violations may have been the result of ________, one of the major reasons some company employees engage in unethical behavior.

Accepted Answer

A)   a mission statement that is too broad
B)   the absence of a written core values statement
C)   the absence of whistle-blowers
D)   top management's behavior
E)   the absence of a stakeholder code of ethicsF) D) and E)
G) None of the above

Question 18

Brands Photo
-In the brands photo shown, the manufacturers of these products may be concerned that their brand names will become generic. The legislation most likely to address this issue is the

Accepted Answer

A)   Sherman Antitrust Act.
B)   Patent Act.
C)   Clayton Act.
D)   Lanham Act.
E)   The FTC Act.F) C) and D)
G) A) and D)

Question 19

Gap, Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, the Gap created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

Accepted Answer

A)   cause marketing.
B)   profit responsibility.
C)   utilitarianism.
D)   moral idealism.
E)   social responsibility.F) A) and E)
G) A) and D)

Question 20

Describe the difference between ethics and laws.

Accepted Answer

Ethics are the moral principles and valu...

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Correct Answer
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Laws refer to

Correct Answer
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Brands Photo -In the brands photo shown, the manufacturers of these products may be concerned that their brand names will become generic. The legislation most likely to address this issue is the

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct Answer
verified

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct Answer
verified

One of the problems associated with self-regulation is

Correct Answer
verified

Correct Answer
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Demographics refer to

Correct Answer
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In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a primary principle of it?

Correct Answer
verified

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Correct Answer
verified

Buying a book at www.amazon.com to give as a birthday present is an example of ________ transaction.

Correct Answer
verified

Describe the difference between ethics and laws.

Correct Answer
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Ethics are the moral principles and valu...
View Answer

Correct Answer
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The groups primarily served by a firm exhibiting profit responsibility include

Correct Answer
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The Department of Labor monitors consumer expenditures through its annual

Correct Answer
verified

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
This example makes it obvious why ethics...
View Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Correct Answer
verified

The Child Protection Act (1966) and the Nutritional Labeling and Education Act (1990) are examples of

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Correct AnswerverifiedShow Answer

Laws refer to

Correct AnswerverifiedShow Answer

Brands Photo -In the brands photo shown, the manufacturers of these products may be concerned that their brand names will become generic. The legislation most likely to address this issue is the

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct AnswerverifiedShow Answer

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

Correct AnswerverifiedShow Answer

One of the problems associated with self-regulation is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Demographics refer to

Correct AnswerverifiedShow Answer

In 1962, President John F. Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers. Which of the following is a primary principle of it?

Correct AnswerverifiedShow Answer

All of the following statements about the environmental forces that have influenced Facebook are true except which?

Correct AnswerverifiedShow Answer

Buying a book at www.amazon.com to give as a birthday present is an example of ________ transaction.

Correct AnswerverifiedShow Answer

Describe the difference between ethics and laws.

Correct AnswerverifiedEthics are the moral principles and valu...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting profit responsibility include

Correct AnswerverifiedShow Answer

The Department of Labor monitors consumer expenditures through its annual

Correct AnswerverifiedShow Answer

Procter & Gamble has developed a successful brand campaign in partnership with UNICEF that includes the Pampers 1 Pack = 1 Vaccine initiative, which has protected 100 million women and their babies against maternal and neonatal tetanus. This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedThis example makes it obvious why ethics...View AnswerShow Answer

An employee who contacts the SEC to report her company's use of illegal accounting procedures is an example of

Correct AnswerverifiedShow Answer

The Child Protection Act (1966) and the Nutritional Labeling and Education Act (1990) are examples of

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Ethics are the moral principles and valu...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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This example makes it obvious why ethics...
View Answer

Correct Answer
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Correct Answer
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