Question 1

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 2

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)   consumer protection.
B)   self-regulation.
C)   industry accountability.
D)   voluntary compliance.
E)   government-imposed ethical policing.F) C) and E)
G) A) and E)

Question 3

Which of the following statements concerning cause marketing is most accurate?

Accepted Answer

A)   The vast majority of consumers say they will switch to a brand that supports a good cause, provided the price and quality of the brands are equal.
B)   The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
C)   The positive effects of cause marketing are significant during the promotion, but they lose their benefit almost immediately after the promotion runs its course.
D)   Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
E)   Women are much more suspicious about the sincerity of cause marketing programs than men; therefore, their contributions are significantly less.F) A) and C)
G) A) and B)

Question 4

Generation X consumers are

Accepted Answer

A)   likely to rely on others.
B)   authoritative decision makers.
C)   very prone to extravagance.
D)   generally supportive of racial and ethnic diversity.
E)   poorly educated.F) A) and E)
G) None of the above

Question 5

Generation Y is defined as the generation of children born

Accepted Answer

A)   between World War I and World War II.
B)   between 1946 and 1964.
C)   between 1965 and 1976.
D)   between 1977 and 1994.
E)   since the millennium.F) A) and B)
G) A) and C)

Question 6

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today. This is an example of ________ condition.

Accepted Answer

A)   a deflationary
B)   a recessionary
C)   a repressive
D)   an inflationary
E)   a depressiveF) B) and E)
G) A) and C)

Question 7

Marketspace refers to

Accepted Answer

A)   the two-way buyer-seller electronic communication in a computer-mediated environment in which the buyer controls the kind and amount of information received from the seller.
B)   websites that allow people to congregate online and exchange views on topics of common interest.
C)   Internet search engines used for the purpose of data mining.
D)   an information- and communication-based electronic exchange environment occupied by sophisticated computer and telecommunication technologies and digital offerings.
E)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.F) A) and D)
G) B) and E)

Question 8

Economic espionage includes such activities as

Accepted Answer

A)   two firms hiring the same musician to write their company jingle.
B)   hiring people who worked in an executive capacity at a competitor's firm, especially if they didn't have a non-compete clause.
C)   offering to accept all competitors' coupons, making their effectiveness as a promotional tool negligible.
D)   searching through a competitor's trash.
E)   marrying someone who works for a competitor in an executive position.F) A) and D)
G) A) and C)

Question 9

Pending federal legislation will require all online retailers to collect state sales taxes from customers. This would affect online sellers such as Virtual Vineyards, which now collects state sales taxes only from customers who reside in California, its home state. This pending legislation would be an example of which environmental force?

Accepted Answer

A)   social
B)   economic
C)   technological
D)   competitive
E)   regulatoryF) C) and E)
G) A) and B)

Question 10

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Accepted Answer

A)   a mission statement.
B)   core values.
C)   the socialization process.
D)   a code of ethics and conduct.
E)   corporate culture.F) A) and D)
G) B) and C)

Question 11

Members of Generation Y are more likely than other generational cohorts to influence

Accepted Answer

A)   luxury air travel.
B)   health care and insurance.
C)   retirement plans.
D)   sports.
E)   automobile design.F) B) and D)
G) C) and E)

Question 12

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

Accepted Answer

A)   to choose
B)   to be informed
C)   to safety
D)   to be heard
E)   to qualityF) All of the above
G) B) and D)

Question 13

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Accepted Answer

The two most common kinds of unethical b...

Question 14

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Accepted Answer

A)   the triple bottom line, to achieve sustainable, long-term growth.
B)   a focus on the obligations an organization has to those who can affect achievement of its objectives.
C)   an engagement in open and free competition without deception or fraud.
D)   an unrelenting customer focus.
E)   a focus on seller-oriented outcomes.F) None of the above
G) A) and D)

Question 15

The Federal Trade Commission (FTC)  can require a company to spend money to rectify previous misleading ads with revised information, which is known as

Accepted Answer

A)   corrective advertising.
B)   a cease and desist order.
C)   an advertising injunction.
D)   a 'truth in advertising' order.
E)   comparative advertising.F) None of the above
G) A) and E)

Question 16

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Accepted Answer

A)   traditional stereotypes
B)   gender neutrality
C)   data-driven specifications
D)   post-modern norms
E)   overt sexual themesF) C) and D)
G) A) and B)

Question 17

The purpose of environmental scanning is to

Accepted Answer

A)   uncover causes of trends in the marketplace.
B)   uncover trends in the workplace.
C)   stop unhelpful trends in the marketplace, and speed helpful ones.
D)   stop unhelpful trends in the workplace, and speed helpful ones.
E)   identify and interpret trends in the marketplace.F) C) and D)
G) A) and B)

Question 18

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   the marketing concept.
D)   green marketing.
E)   cause marketing.F) A) and B)
G) D) and E)

Question 19

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In the most recent report, consumers spent the largest proportion of their income on which of these?

Accepted Answer

A)   education
B)   housing
C)   vacations
D)   entertainment
E)   investmentsF) C) and E)
G) A) and E)

Question 20

Competition refers to

Accepted Answer

A)   identical products that perform identical functions.
B)   any for-profit organization that targets the customers of other organizations.
C)   alternative firms that could provide a product to satisfy a specific market's needs.
D)   any product or service that vies for a portion of a customer's discretionary income.
E)   the set of firms that operate in a given geographic region, regardless of product or service.F) B) and D)
G) A) and B)

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements concerning cause marketing is most accurate?

Correct Answer
verified

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Correct Answer
verified

Members of Generation Y are more likely than other generational cohorts to influence

Correct Answer
verified

Competition refers to

Correct Answer
verified

Generation X consumers are

Correct Answer
verified

Generation Y is defined as the generation of children born

Correct Answer
verified

Dell Inc. learned that the lithium-ion batteries in its notebook computers posed a fire hazard to consumers. The company recalled 2.7 million batteries and gave consumers a replacement before any personal injuries resulted. Dell was most likely concerned with which Consumer Bill of Rights principle?

Correct Answer
verified

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Correct Answer
verified

The purpose of environmental scanning is to

Correct Answer
verified

Marketspace refers to

Correct Answer
verified

Correct Answer
verified

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Correct Answer
verified

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today. This is an example of ________ condition.

Correct Answer
verified

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Correct Answer
verified

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct Answer
verified
The two most common kinds of unethical b...
View Answer

The Federal Trade Commission (FTC) can require a company to spend money to rectify previous misleading ads with revised information, which is known as

Correct Answer
verified

Economic espionage includes such activities as

Correct Answer
verified

An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In the most recent report, consumers spent the largest proportion of their income on which of these?

Correct Answer
verified

Exam 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Which of the following statements concerning cause marketing is most accurate?

Correct AnswerverifiedShow Answer

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Correct AnswerverifiedShow Answer

Members of Generation Y are more likely than other generational cohorts to influence

Correct AnswerverifiedShow Answer

Competition refers to

Correct AnswerverifiedShow Answer

Generation X consumers are

Correct AnswerverifiedShow Answer

Generation Y is defined as the generation of children born

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During its Drive to End Hunger campaign to help fight hunger among the nearly nine million older Americans, Quaker State donated 25 cents per bottle sold of five-quart, specially-marked oil products to the AARP Foundation that works on this issue. This is an example of

Correct AnswerverifiedShow Answer

The purpose of environmental scanning is to

Correct AnswerverifiedShow Answer

Marketspace refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are three concepts of social responsibility, each relating to particular constituencies. Profit responsibility is characterized by

Correct AnswerverifiedShow Answer

The College Board reports that since 2000, college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today. This is an example of ________ condition.

Correct AnswerverifiedShow Answer

The set of values, ideas, and attitudes that is learned and shared among the members of an organization is referred to as

Correct AnswerverifiedShow Answer

Business culture affects ethical behavior in competition. Briefly discuss the two most common kinds of unethical competitive behavior. In answering, provide concrete examples for both.

Correct AnswerverifiedThe two most common kinds of unethical b...View AnswerShow Answer

The Federal Trade Commission (FTC) can require a company to spend money to rectify previous misleading ads with revised information, which is known as

Correct AnswerverifiedShow Answer

Economic espionage includes such activities as

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

The Department of Labor monitors consumer expenditures through its annual Consumer Expenditure Survey. In the most recent report, consumers spent the largest proportion of their income on which of these?

Correct AnswerverifiedShow Answer

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The two most common kinds of unethical b...
View Answer

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Correct Answer
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Correct Answer
verified
The generational cohort labeled Generati...
View Answer

Correct Answer
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