Question 1

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of ________ goal.

Accepted Answer

A)   a satisfaction
B)   a sales revenue
C)   a market share
D)   a quality
E)   an employee welfareF) A) and D)
G) B) and C)

Question 2

In the Boston Consulting Group (BCG)  business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Accepted Answer

A)   market growth rate.
B)   marketing efficiencies.
C)   industry attractiveness.
D)   market segment size.
E)   relative market share.F) B) and E)
G) B) and D)

Question 3

Market segmentation is a part of what step in the strategic marketing process?

Accepted Answer

A)   situation analysis
B)   market-product focus and goal setting
C)   marketing program
D)   implementation
E)   evaluationF) B) and C)
G) A) and E)

Question 4

Figure 2-3c
-According to Figure 2-3c, which of the following states has the highest number of monthly website visits?

Accepted Answer

A)   Illinois
B)   Texas
C)   California
D)   Florida
E)   WashingtonF) All of the above
G) A) and C)

Question 5

In a marketing context, goal setting involves specifying measurable ________ to be achieved.

Accepted Answer

A)   marketing metrics
B)   marketing objectives
C)   marketing tactics
D)   marketing plans
E)   protocolsF) B) and C)
G) B) and D)

Question 6

Which of the marketing strategies for expanding sales revenue presents the most risk for an organization?

Accepted Answer

A)   product development
B)   product-market evolution
C)   market development
D)   market penetration
E)   diversificationF) A) and B)
G) A) and D)

Question 7

The image depicted in Figure 2-5 represents what strategic analysis technique?

Accepted Answer

A)   Gantt chart
B)   SWOT analysis
C)   Pert chart
D)   BCG growth-share matrix
E)   diversification analysisF) A) and B)
G) B) and E)

Question 8

Ben & Jerry's Marketing Dashboard (Dollar Sales and Market Share) 
-Consider the Ben & Jerry's Dollar Sales and Market Share graph. A marketing manager for Ben & Jerry's notices that dollar sales for 2017 were $240 million and in 2018 they were $250 million. What was the formula used to calculate the dollar sales for each of these two years?

Accepted Answer

A)   Dollar sales ($)  = Average price × Quantity manufactured in each year.
B)   Dollar sales ($)  = Average cost of goods sold - Fixed costs in each year.
C)   Dollar sales ($)  = Average price - Shrinkage rate in each year.
D)   Dollar sales ($)  = Average price × Quantity sold in each year.
E)   Dollar sales ($)  = Average cost of goods sold - Variable costs in each year.F) A) and B)
G) A) and C)

Question 9

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

Accepted Answer

A)   mission statement.
B)   core value proposition.
C)   organizational culture.
D)   corporate philosophy.
E)   core benefit proposition.F) A) and C)
G) B) and C)

Question 10

A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Accepted Answer

A)   business firm
B)   subchapter S corporation
C)   service agency
D)   cooperative
E)   nonprofit organizationF) B) and E)
G) A) and B)

Question 11

The Boston Consulting Group (BCG)  has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Accepted Answer

A)   high market growth rates and high relative market shares.
B)   low market growth rates but high relative market shares.
C)   low market growth rates and low relative market shares.
D)   high market growth rates but low relative market shares.
E)   medium market growth rates and medium relative market shares.F) All of the above
G) A) and B)

Question 12

In recent years, many subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news. These trends have caused the StarTribune newspaper to offer online content for $1.99 per week and Newsweek to suspend its print edition in favor of an online only weekly edition. These companies had to change their ________, an action triggered by the technological and social changes in their marketing environments.

Accepted Answer

A)   organizational cultures
B)   marketing tactics
C)   business models
D)   strategic marketing processes
E)   goals or objectivesF) B) and E)
G) C) and D)

Question 13

The strategic business unit level

Accepted Answer

A)   works most directly with the organization's target customers.
B)   directs the overall strategy for the organization.
C)   is most likely to change substantially over time.
D)   provides more end-user analysis in order to design more customer-directed products.
E)   defines a more specific strategic direction to exploit value-creating opportunities.F) B) and E)
G) None of the above

Question 14

With a marketing dashboard, a marketing manager may get information in the form of all of these except which?

Accepted Answer

A)   the timeline
B)   a graph
C)   a table
D)   a printed report
E)   a mapF) All of the above
G) A) and B)

Question 15

Describe the three strategic levels in an organization.

Accepted Answer

The three levels are: (1) the corporate ...

Question 16

Figure 2-11
-Based on the information in Figure 2-11, the planning gap between 2005 and 2013, as represented by the wedge DBC,

Accepted Answer

A)   is widening.
B)   is narrowing.
C)   is staying the same.
D)   cannot be quantified.
E)   began to open in 1998.F) A) and B)
G) B) and D)

Question 17

Businesses sometimes pursue ________ goal to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

Accepted Answer

A)   a customer satisfaction
B)   a shareholder
C)   a profit minimization
D)   a social responsibility
E)   an employee welfareF) A) and C)
G) C) and D)

Question 18

When evaluations show that actual performance differs from expectations, firms typically attempt to

Accepted Answer

A)   decide if the time horizon should be increased or decreased.
B)   perform a SWOT analysis with their major competitor as the principal focus.
C)   use statistical linear trend analysis to interpret the results.
D)   exploit a positive deviation or correct a negative deviation.
E)   adopt a market-product grid to analyze the sales results.F) B) and D)
G) C) and D)

Question 19

Briefly describe the four levels in a hierarchical organizational structure, including the three that are strategic in nature.

Accepted Answer

Large organizations are extremely comple...

Question 20

All of the following are examples of stakeholders except which?

Accepted Answer

A)   government
B)   competitors
C)   shareholders
D)   suppliers
E)   customersF) A) and B)
G) D) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

Market segmentation is a part of what step in the strategic marketing process?

Correct Answer
verified

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Correct Answer
verified

The image depicted in Figure 2-5 represents what strategic analysis technique?

Correct Answer
verified

Figure 2-3c -According to Figure 2-3c, which of the following states has the highest number of monthly website visits?

Correct Answer
verified

The strategic business unit level

Correct Answer
verified

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Correct Answer
verified

Figure 2-11 -Based on the information in Figure 2-11, the planning gap between 2005 and 2013, as represented by the wedge DBC,

Correct Answer
verified

Correct Answer
verified

Businesses sometimes pursue ________ goal to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

Correct Answer
verified

Correct Answer
verified

Which of the marketing strategies for expanding sales revenue presents the most risk for an organization?

Correct Answer
verified

A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct Answer
verified

When evaluations show that actual performance differs from expectations, firms typically attempt to

Correct Answer
verified

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

Correct Answer
verified

In a marketing context, goal setting involves specifying measurable ________ to be achieved.

Correct Answer
verified

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of ________ goal.

Correct Answer
verified

Describe the three strategic levels in an organization.

Correct Answer
verified
The three levels are: (1) the corporate ...
View Answer

All of the following are examples of stakeholders except which?

Correct Answer
verified

With a marketing dashboard, a marketing manager may get information in the form of all of these except which?

Correct Answer
verified

Briefly describe the four levels in a hierarchical organizational structure, including the three that are strategic in nature.

Correct Answer
verified
Large organizations are extremely comple...
View Answer

Exam 2: Developing Successful Organizational and Marketing Strategies

Market segmentation is a part of what step in the strategic marketing process?

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Cash cows are SBUs that are classified as having

Correct AnswerverifiedShow Answer

The image depicted in Figure 2-5 represents what strategic analysis technique?

Correct AnswerverifiedShow Answer

Figure 2-3c -According to Figure 2-3c, which of the following states has the highest number of monthly website visits?

Correct AnswerverifiedShow Answer

The strategic business unit level

Correct AnswerverifiedShow Answer

In the Boston Consulting Group (BCG) business portfolio model for analysis of a firm's strategic business units, or SBUs, the vertical axis reflects

Correct AnswerverifiedShow Answer

Figure 2-11 -Based on the information in Figure 2-11, the planning gap between 2005 and 2013, as represented by the wedge DBC,

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Businesses sometimes pursue ________ goal to balance the conflicting goals of stakeholders to promote their overall welfare, even at the expense of profits.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the marketing strategies for expanding sales revenue presents the most risk for an organization?

Correct AnswerverifiedShow Answer

A ________ is a nongovernmental organization that serves its customers but does not have profit as an organizational goal.

Correct AnswerverifiedShow Answer

When evaluations show that actual performance differs from expectations, firms typically attempt to

Correct AnswerverifiedShow Answer

A set of values, ideas, attitudes, and norms of behavior that is learned and shared among the members of an organization is referred to as its

Correct AnswerverifiedShow Answer

In a marketing context, goal setting involves specifying measurable ________ to be achieved.

Correct AnswerverifiedShow Answer

Some universities provide retirement benefits by matching the percentage an employee pays into a retirement account up to a certain percentage. This encourages a larger percentage of employees to participate in retirement planning. This is an example of ________ goal.

Correct AnswerverifiedShow Answer

Describe the three strategic levels in an organization.

Correct AnswerverifiedThe three levels are: (1) the corporate ...View AnswerShow Answer

All of the following are examples of stakeholders except which?

Correct AnswerverifiedShow Answer

With a marketing dashboard, a marketing manager may get information in the form of all of these except which?

Correct AnswerverifiedShow Answer

Briefly describe the four levels in a hierarchical organizational structure, including the three that are strategic in nature.

Correct AnswerverifiedLarge organizations are extremely comple...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three levels are: (1) the corporate ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Large organizations are extremely comple...
View Answer