Question 1

Figure 2-2
-In Figure 2-2, Box A represents the "why" element of visionary organization. This is referred to as

Accepted Answer

A)   organizational foundation.
B)   organizational tactics.
C)   organizational mission.
D)   organizational direction.
E)   organizational strategies.F) D) and E)
G) B) and D)

Question 2

Rhone-Poulenc is an international French company that produces and markets a variety of chemicals and pharmaceuticals. Due to the resources it makes available to its scientists and researchers, the company has a number of Nobel Prize winners working in its laboratories. This ability to employ some of the finest minds in the world is an example of a

Accepted Answer

A)   point of similarity.
B)   competency.
C)   sustainable advantage.
D)   product development strategy.
E)   human resource strategy.F) A) and D)
G) A) and C)

Question 3

Figure 2-10
-Which of the following tasks shown in Figure 2-10 must be done sequentially rather than concurrently?

Accepted Answer

A)   1 and 2
B)   2 and 3
C)   3 and 4
D)   5 and 7
E)   6 and 7F) A) and D)
G) A) and E)

Question 4

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed. Period." These marketing actions by Lands' End most likely reflect its ________ goals.

Accepted Answer

A)   profit
B)   market share
C)   employee welfare
D)   social responsibility
E)   customer satisfactionF) B) and C)
G) D) and E)

Question 5

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Accepted Answer

The Apple Watch, iPods, iPhones, and iPa...

Question 6

The two major aspects of the evaluation phase of the strategic marketing process are

Accepted Answer

A)   segmenting the market and selecting target markets.
B)   establishing a business mission and designing measurable goals and objectives.
C)   designing the marketing mix and setting the budget.
D)   comparing the results of the marketing program with the goals to identify deviations and acting on them.
E)   executing the marketing plan and designing the marketing organization.F) C) and E)
G) None of the above

Question 7

Large organizations are extremely complex, and usually consist of ________ organizational levels whose strategies are linked to marketing.

Accepted Answer

A)   two
B)   three
C)   five
D)   six
E)   seven or moreF) B) and D)
G) A) and B)

Question 8

In marketing, an offering refers to

Accepted Answer

A)   the formal designation of a publicly traded stock for a specific product, service, or idea.
B)   a form of currency used by buyer and seller to minimize the tax burden for both parties.
C)   a good, service, or idea that creates value for both the organization and its customers by satisfying their needs and wants.
D)   the manufacturer's suggested retail price of a product or service to the general public or the wholesale price to distributors and retailers.
E)   the service suppliers and distributors provide to help manufacturers bring a product to market.F) D) and E)
G) B) and E)

Question 9

Which of the following best describes the principal or direct competitors to Lands' End, the catalog and online clothing retailer?

Accepted Answer

A)   all Internet retailers
B)   other Internet retailers that sell primarily clothing
C)   all other lifestyle brands
D)   other clothing retailers, both online and store-only
E)   other retailers that began selling with catalogsF) All of the above
G) C) and D)

Question 10

Core values refer to

Accepted Answer

A)   the cultural ethos of an organization.
B)   proprietary values of a firm.
C)   written mission statements that express an organization's goals and objectives.
D)   the personal moral and ethical codes of a firm's stakeholders.
E)   the fundamental, passionate, and enduring principles that guide an organization's conduct over time.F) A) and E)
G) A) and B)

Question 11

Seeking to obtain as high a financial return on their investments (ROI)  as possible, firms will often set ________ goals.

Accepted Answer

A)   sales
B)   quality
C)   market share
D)   profit
E)   employee welfareF) C) and D)
G) B) and E)

Question 12

Figure 2-7
-Quadrant A in Figure 2-7 represents a(n)  ________ in a SWOT analysis.

Accepted Answer

A)   threat
B)   weakness
C)   strength
D)   opportunity
E)   market segmentF) A) and D)
G) A) and B)

Question 13

Figure 2-1
-In Figure 2-1, B represents the ________, the highest of the three levels of strategy in an organization.

Accepted Answer

A)   functional level
B)   board of directors
C)   corporate level
D)   department level
E)   strategic business unit levelF) A) and E)
G) B) and C)

Question 14

Strategic business units (SBUs)  with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Accepted Answer

A)   cash cows.
B)   stars.
C)   question marks.
D)   dogs.
E)   exclamation points.F) A) and B)
G) A) and C)

Question 15

Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

Accepted Answer

A)   market segmentation and targeting strategy.
B)   price strategy.
C)   place strategy.
D)   promotion strategy.
E)   product strategy.F) B) and C)
G) All of the above

Question 16

An organization's foundation includes which of the following?

Accepted Answer

A)   organizational culture
B)   business definition
C)   goals
D)   strategic levels
E)   offeringsF) D) and E)
G) B) and C)

Question 17

Figure 2-7
-Quadrant B in Figure 2-7 represents a(n)  ________ in a SWOT analysis.

Accepted Answer

A)   threat
B)   weakness
C)   strength
D)   opportunity
E)   market segmentF) None of the above
G) D) and E)

Question 18

Figure 2-11
-The question mark (?)  represented by the wedge DBC in Figure 2-11 is the

Accepted Answer

A)   contribution margin.
B)   marginal trend.
C)   breakeven point.
D)   planning gap.
E)   sales differential.F) B) and D)
G) A) and C)

Question 19

An organization's mission is

Accepted Answer

A)   the target goal it sets for current profits based on enacting a comprehensive strategic plan.
B)   the target objective it projects for future market share based on enacting a comprehensive strategic plan.
C)   the fundamental, passionate, and enduring principles that guide its conduct over time.
D)   specific strategies and tactics that will be used to counteract any competitor's advantages.
E)   a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies.F) None of the above
G) C) and E)

Question 20

Compared to marketing strategies, marketing tactics generally involve actions that

Accepted Answer

A)   are detailed day-to-day operational decisions.
B)   are long-term rather than short-term.
C)   involve upper levels of management rather than front-line managers.
D)   are general rather than specific in nature.
E)   have been successfully implemented in the past.F) C) and D)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

Core values refer to

Correct Answer
verified

Which of the following best describes the principal or direct competitors to Lands' End, the catalog and online clothing retailer?

Correct Answer
verified

Correct Answer
verified

Compared to marketing strategies, marketing tactics generally involve actions that

Correct Answer
verified

An organization's foundation includes which of the following?

Correct Answer
verified

In marketing, an offering refers to

Correct Answer
verified

Figure 2-10 -Which of the following tasks shown in Figure 2-10 must be done sequentially rather than concurrently?

Correct Answer
verified

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed. Period." These marketing actions by Lands' End most likely reflect its ________ goals.

Correct Answer
verified

Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

Correct Answer
verified

Figure 2-1 -In Figure 2-1, B represents the ________, the highest of the three levels of strategy in an organization.

Correct Answer
verified

Seeking to obtain as high a financial return on their investments (ROI) as possible, firms will often set ________ goals.

Correct Answer
verified

Figure 2-2 -In Figure 2-2, Box A represents the "why" element of visionary organization. This is referred to as

Correct Answer
verified

Figure 2-11 -The question mark (?) represented by the wedge DBC in Figure 2-11 is the

Correct Answer
verified

An organization's mission is

Correct Answer
verified

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Correct Answer
verified

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Correct Answer
verified
The Apple Watch, iPods, iPhones, and iPa...
View Answer

Large organizations are extremely complex, and usually consist of ________ organizational levels whose strategies are linked to marketing.

Correct Answer
verified

The two major aspects of the evaluation phase of the strategic marketing process are

Correct Answer
verified

Figure 2-7 -Quadrant B in Figure 2-7 represents a(n) ________ in a SWOT analysis.

Correct Answer
verified

Figure 2-7 -Quadrant A in Figure 2-7 represents a(n) ________ in a SWOT analysis.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Core values refer to

Correct AnswerverifiedShow Answer

Which of the following best describes the principal or direct competitors to Lands' End, the catalog and online clothing retailer?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Compared to marketing strategies, marketing tactics generally involve actions that

Correct AnswerverifiedShow Answer

An organization's foundation includes which of the following?

Correct AnswerverifiedShow Answer

In marketing, an offering refers to

Correct AnswerverifiedShow Answer

Figure 2-10 -Which of the following tasks shown in Figure 2-10 must be done sequentially rather than concurrently?

Correct AnswerverifiedShow Answer

Lands' End, an American apparel and outerwear firm, ships each order within 48 hours and its guarantee is said to be the best in the world, as exemplified by its tagline "Guaranteed. Period." These marketing actions by Lands' End most likely reflect its ________ goals.

Correct AnswerverifiedShow Answer

Medtronic, a company that makes heart pacemakers, introduced a new product at medical conventions across Asia to demonstrate its many beneficial features. The convention presentations are an example of its

Correct AnswerverifiedShow Answer

Figure 2-1 -In Figure 2-1, B represents the ________, the highest of the three levels of strategy in an organization.

Correct AnswerverifiedShow Answer

Seeking to obtain as high a financial return on their investments (ROI) as possible, firms will often set ________ goals.

Correct AnswerverifiedShow Answer

Figure 2-2 -In Figure 2-2, Box A represents the "why" element of visionary organization. This is referred to as

Correct AnswerverifiedShow Answer

Figure 2-11 -The question mark (?) represented by the wedge DBC in Figure 2-11 is the

Correct AnswerverifiedShow Answer

An organization's mission is

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Correct AnswerverifiedShow Answer

Apple, a multimarket, multiproduct firm, manufactures and markets Apple Watch, iPods, iPhones, and iPads as a portfolio of businesses. At what organizational level does Apple set the strategic direction for these businesses to create customer value?

Correct AnswerverifiedThe Apple Watch, iPods, iPhones, and iPa...View AnswerShow Answer

Large organizations are extremely complex, and usually consist of ________ organizational levels whose strategies are linked to marketing.

Correct AnswerverifiedShow Answer

The two major aspects of the evaluation phase of the strategic marketing process are

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant B in Figure 2-7 represents a(n) ________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant A in Figure 2-7 represents a(n) ________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

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The Apple Watch, iPods, iPhones, and iPa...
View Answer

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verified

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