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Exam 15: Social Media and E-Business

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Question 51

True/False

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Social media online promotions should never be integrated with more traditional or offline promotions.

A) True
B) False

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Question 52

Multiple Choice

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Commerce through smartphones and other mobile devices is known as

A) m-commerce.
B) c-commerce.
C) mobile retailing.
D) C2C.
E) M2C.

F) C) and D)
G) None of the above

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Question 53

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Just under 50 percent of online adults use some sort of social media.

Ashley wants to increase the profits of her e-business.What two ways can she accomplish her goal of increasing profits?

Each objective of a social media plan should be all of the following except

What is Groupon?

Number of followers and number of retweets are typical social media measurements of Facebook.

When Dell Computer allows workers in a foreign country to provide technical assistance to its customers, it is engaging in

According to a survey by eMarketer, ____ of companies with more than 100 employees are using social media tools for marketing.

Quantitative measurements like unique visitors, number of views, and ratio of visitors to posted comments are typical measurements for

All social media plans have a defined, clear start and stop date.

It is important not to make changes to a social media plan once it has begun.

Which of the following is not one of the top four social networking sites used by business?

Claire browses for clothing at Banana Republic's website, but goes to a Banana Republic store to try on and purchase the clothing.This demonstrates what aspect of e-business?

Pure Training, Inc. Pure Training, Inc., is a company that helps people start their own businesses.As part of the training it provides, the company covers many different aspects of entrepreneurship for Internet-based companies.One principle its trainers focus on is customer service.Pure Training emphasises the importance of connecting with potential and current customers as well as improving customer service.Developing a social media presence is another focus of Pure Training in its entrepreneur-based sessions.The trainers provide their clients with sufficient market research and statistics to understand trends in various areas that involve the Internet and social media.Pure Training prides itself on helping entrepreneurs launch and maintain successful businesses through a major Internet presence. -Refer to Pure Training, Inc.If clients (the business owners) were asking for workshops to allow their customers to listen to audio files about their product or service, Pure Training would be organising ____ workshops.

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

Mystarbucksidea.com.com is an example of a ____ site.

Using data about buying preferences and customer profiles allows management to do all of the following except

Which of the following is most like a radio show that could be distributed through the Web?

The growth of the Internet has created some new customer needs that did not exist before the creation of the Internet.