Question 1

Which of the following is not an important parameter of judgment?

Accepted Answer

A)  Task demands
B)  Cognitive resources
C)  Perceived relevance of information
D)  Directional and nondirectional motivation
E)  All of the above are important parameters of judgement.F) C) and D)
G) D) and E) E

Question 2

Which of the following is not a belief?

Accepted Answer

A)  Starbucks coffee is very strong.
B)  Tim's eyes are a unique shade of blue.
C)  John's cooking is really terrific.
D)  Taco Bell has a small menu.
E)  All of the above are beliefs.F) C) and D)
G) A) and B)

Question 3

Describe the three main categories of product attributes and provide an example for each.

Accepted Answer

Search attributes are attributes that ca...

Question 4

The information integration theory, which relies on averaging, implies that less is more.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about attitudes is false?

Accepted Answer

A)  An attitude is an evaluative judgment.
B)  Attitudes have extremity (weak-strong)  and direction (positive-negative)  dimensions.
C)  Attitudes influence behavior; behavior does not influence attitudes.
D)  Attitudes include affective, cognitive, and behavioral components.
E)  Strong attitudes usually have high evaluative-cognitive consistency.F) B) and D)
G) A) and C)

Question 6

The systematic route and the central route are synonymous.

Accepted Answer

A) True 
 B)False

Question 7

A is a belief based on direct experience with a product.

Accepted Answer

A)  descriptive belief
B)  credence belief
C)  projection belief
D)  informational belief
E)  inferential beliefF) B) and E)
G) B) and C)

Question 8

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

Accepted Answer

A) True 
 B)False

Question 9

Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult.Mark has developed what type of belief?

Accepted Answer

A)  Descriptive belief
B)  Credence belief
C)  Projection belief
D)  Informational belief
E)  Inferential beliefF) None of the above
G) A) and B)

Question 10

Sally just bought a car.Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements.Sally has nondirectional motivation.

Accepted Answer

A) True 
 B)False

Question 11

A reciprocal relationship exists between attitudes and behavior.

Accepted Answer

A) True 
 B)False

Question 12

Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it.

Accepted Answer

A) True 
 B)False

Question 13

Experience attributes are attributes that can be judged or rated only by using a product.

Accepted Answer

A) True 
 B)False

Question 14

Torn like to jog.He enjoys this type of recreation and is always interested in hearing about new products related to running.Torn has situational involvement.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements about beliefs is false?

Accepted Answer

A)  Beliefs are evaluative judgments or ratings about product attributes and/or benefits.
B)  Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit.
C)  "Mary's eyes are very blue" is an example of a belief.
D)  Beliefs can entail assessments of likelihood or probability.
E)  Beliefs can serve as the basis for attitudes.F) B) and E)
G) A) and B)

Question 16

Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."

Accepted Answer

A)  opportunity; central
B)  involvement; systematic
C)  motivation; heuristic
D)  ability; central
E)  ability; systematicF) None of the above
G) C) and D)

Question 17

Mary is grocery shopping.She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand.Interested in the product, Mary samples the cracker.She likes the garlicky taste and crunch.Mary is experiencing what type of product attribute?

Accepted Answer

A)  Consumption attributes
B)  Search attributes
C)  Credence attributes
D)  Experience attributes
E)  Information attributesF) All of the above
G) B) and E) D

Question 18

refers to the personal relevance or importance of an issue or situation.

Accepted Answer

A)  An attitude
B)  An inferential belief
C)  Involvement
D)  A credence attribute
E)  A informational beliefF) A) and B)
G) A) and E) C

Question 19

Which model suggests that attitudes are not always formed strictly from beliefs?

Accepted Answer

A)  The theory of reasoned action
B)  Information integration theory
C)  Zanna and Rempel's model
D)  The expectancy-value model
E)  All of the above models suggest attitudes are always formed from beliefs.F) B) and D)
G) A) and C)

Question 20

Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable
consumers.

Accepted Answer

A) True 
 B)False

Exam 8: Attitude and Judgment Formation and Change

Which of the following is not an important parameter of judgment?

Correct AnswerverifiedE

Which of the following is not a belief?

Correct AnswerverifiedShow Answer

Describe the three main categories of product attributes and provide an example for each.

Correct AnswerverifiedSearch attributes are attributes that ca...View AnswerShow Answer

The information integration theory, which relies on averaging, implies that less is more.

Correct AnswerverifiedShow Answer

Which of the following statements about attitudes is false?

Correct AnswerverifiedShow Answer

The systematic route and the central route are synonymous.

Correct AnswerverifiedShow Answer

A is a belief based on direct experience with a product.

Correct AnswerverifiedShow Answer

Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative.

Correct AnswerverifiedShow Answer

Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult.Mark has developed what type of belief?

Correct AnswerverifiedShow Answer

Sally just bought a car.Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements.Sally has nondirectional motivation.

Correct AnswerverifiedShow Answer

A reciprocal relationship exists between attitudes and behavior.

Correct AnswerverifiedShow Answer

Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it.

Correct AnswerverifiedShow Answer

Experience attributes are attributes that can be judged or rated only by using a product.

Correct AnswerverifiedShow Answer

Torn like to jog.He enjoys this type of recreation and is always interested in hearing about new products related to running.Torn has situational involvement.

Correct AnswerverifiedShow Answer

Which of the following statements about beliefs is false?

Correct AnswerverifiedShow Answer

Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."

Correct AnswerverifiedShow Answer

Mary is grocery shopping.She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand.Interested in the product, Mary samples the cracker.She likes the garlicky taste and crunch.Mary is experiencing what type of product attribute?

Correct AnswerverifiedD

refers to the personal relevance or importance of an issue or situation.

Correct AnswerverifiedC

Which model suggests that attitudes are not always formed strictly from beliefs?

Correct AnswerverifiedShow Answer

Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable consumers.

Correct AnswerverifiedShow Answer

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E

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Search attributes are attributes that ca...
View Answer

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D

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C

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