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Which strategy below helps an organization choose its business focus?


A) SWOT Analysis
B) The Five Forces Model
C) Value Chain Analysis
D) Three Generic Strategies

E) A) and D)
F) A) and C)

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What is rivalry among existing competitors?


A) The ability of buyers to affect the price they must pay for an item
B) The suppliers' ability to influence the prices they charge for supplies (including materials, labor, and services)
C) High when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market
D) High when competition is fierce in a market and low when competitors are more complacent

E) A) and D)
F) A) and C)

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Your boss, Pam Anderson, has asked you to analyze the music industry using Porter's Five Forces Model. Which of the following represents the threat of substitute products or services in the music industry?


A) Established record labels like EMI, Sony, Universal
B) Independent record labels
C) Game systems like Wii, social networks like Facebook
D) Taylor Swift, Beyoncé, The Beatles, The Stones

E) A) and C)
F) B) and D)

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In a SWOT analysis, strengths and weaknesses originate inside an organization, or internally. Opportunities and threats originate outside an organization, or externally, and cannot always be anticipated or controlled.

A) True
B) False

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What is a feature of a product or service that customers have come to expect and entering competitors must offer the same if they want to survive?


A) Significant barrier
B) Entry barrier
C) Product differentiation
D) Entry chain

E) A) and D)
F) All of the above

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Which of the following represents procurement as part of the support value activities in a value chain analysis?


A) Purchases inputs such as raw materials, resources, equipment, and supplies
B) Applies MIS to processes to add value
C) Distributes goods and services to customers
D) Promotes, prices, and sells products to customers

E) A) and C)
F) B) and D)

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Michael Helms is the CEO of Dunder Mountain, which is a retail store that sells camping, hunting , and sporting gear. Michael and his executive team are meeting to brainstorm new ideas on how to grow the business. One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry. After performing a Porter's Five Forces analysis, Michael determines that all of the forces are high in this new industry. What should Michael do?


A) Explode into the market with an overflow of the product.
B) Contemplate other products to introduce at the same time in this new market.
C) Compare the competitor's prices and offer his product lower in this new market.
D) Not introduce the product because all five forces are strong and this would be a highly risky business strategy.

E) A) and C)
F) C) and D)

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What are material items or products that customers will buy to satisfy a want or need?


A) Goods
B) Services
C) Production
D) Productivity

E) A) and B)
F) A) and C)

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What is included in a SWOT analysis?


A) Strengths, weaknesses, organizations, and technology.
B) Strengths, weaknesses, opportunities, and threats.
C) Success, willingness, opportunities, and technology.
D) Success, weaknesses, organizations, and threats.

E) C) and D)
F) B) and D)

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Which one of Porter's five forces is high when it is easy for new competitors to enter a market and low when there are significant entry barriers to joining a market?


A) Threat of new entrants.
B) Threat of substitute products or services.
C) Threat of buyer power.
D) Supply chain competition.

E) A) and B)
F) A) and C)

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In the center of Porter's Five Forces Model is competition. Which of the following represents the four outer boxes?


A) Buyer power, systems power, threat of false entrants, and threat of substitute products or services
B) Buyer power, systems power, threat of new entrants, and threat of substitute products or services
C) Buyer power, supplier power, threat of new entrants, and threat of substitute products or services
D) Business power, supplier power, threat of new entrants, and threat of powerful services

E) A) and D)
F) B) and C)

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Assume you are in the business of producing and selling t-shirts. If you could produce more t-shirts with the same input what would happen to your productivity and profits assuming the price of your t-shirts remains the same?


A) Increase in productivity, decrease in profits
B) Increase in productivity, increase in profits
C) Decrease in productivity, decrease in profits
D) Decrease in productivity, increase in profits

E) A) and D)
F) All of the above

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According to Porter, companies that wish to dominate broad markets should operate using a ________ strategy.


A) Cost leadership with a low cost
B) Differentiation with a low cost
C) Cost leadership with a high cost
D) All of these

E) None of the above
F) C) and D)

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In terms of system thinking, what is data entered in a computer?


A) Input
B) Output
C) Process
D) Feedback

E) B) and C)
F) C) and D)

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A business strategy achieves a specific set of goals which include ________.


A) Developing new products or services; attracting new competition
B) Increasing costs; attracting new competition
C) Entering new markets; developing new products or services
D) All of these

E) B) and D)
F) All of the above

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Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?


A) The three generic strategies.
B) The threat of substitute buyer power.
C) Differentiated costs.
D) Supplier loyalty.

E) None of the above
F) A) and B)

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In a SWOT analysis, opportunities and threats originate ________ an organization.


A) Inside (internally)
B) Outside (externally)
C) Both "Inside (internally) and Outside (externally) "
D) None of these

E) B) and C)
F) A) and B)

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The threat of substitute products or services refers to the power of competitors to enter a new market.

A) True
B) False

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Jim Novak is on the executive board for BioMed pharmaceuticals. The company produces the number one selling cancer fighting drug on the market. Due to its incredible success, BioMed pharmaceuticals has decided to increase the cost of the drug from $9 a pill to $16 a pill. Which force is BioMed pharmaceutical using to increase its drug price?


A) Supplier power
B) Buyer power
C) Threat of false entrants
D) Business power

E) A) and B)
F) A) and C)

Correct Answer

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Which group of stakeholders' primary interests include maximizing profits, growing market share, and high return on investment?


A) Partners/Suppliers
B) Shareholders/Investors
C) Community
D) Government

E) A) and B)
F) C) and D)

Correct Answer

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