A) recognize the opportunities and threats the stakeholders present.
B) identify stakeholders' interests and claims.
C) formulate a stakeholder strategy.
D) address the stakeholders' concerns.
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True/False
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Multiple Choice
A) Hannah directs the company to produce an app for reptile enthusiasts, a community she happens to be a part of. Even though the app ends up losing significant amounts of money, Hannah is proud of the product and uses it every day.
B) Citing budget concerns, Hannah ignores the directions from AppPalace's CEO to double the size of the customer support staff. As a result, the company misses its third quarter customer satisfaction target but exceeds its net profit expectations by 5 percent.
C) Hannah schedules a meeting with the manager of the marketing department and overcomes his skepticism about a new campaign aimed at customers in the 55+ age group. Over the next three months, AppPalace gains 250,000 new users in that group.
D) With a major pitch to potential investors coming up, Hannah works alone for 10 hours a day until she writes the perfect sales pitch. Even though the rest of her team doubts that they can meet the performance goals Hannah has set, she makes the presentation anyway.
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Essay
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Essay
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Multiple Choice
A) functional managers.
B) chief executive officer.
C) external stakeholders.
D) general manager.
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Multiple Choice
A) the board of directors at the headquarters
B) the shareholder of the company
C) the lower-level employees in the company
D) the general managers of individual business units
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Multiple Choice
A) government agency that regulates the prices of products manufactured by the firm.
B) board member from a wholly-owned foreign subsidiary of the firm.
C) shareholder who has invested money in the firm but is not employed by the firm.
D) employee of the firm who is responsible for a contract project.
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Multiple Choice
A) an auditor assigned to the firm by a federal government agency
B) a labor union with whom the firm's employees can affiliate
C) a manager taking care of the firm's operations in a foreign market
D) a competitor manufacturing the same products as that of the firm
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Multiple Choice
A) strategic thinking includes all types of information sources while strategic planning does not.
B) strategic thinking relies more on hard data than strategic planning.
C) strategic thinking is regimented and confining, whereas strategic planning is more flexible.
D) strategic thinking can create an illusion of control, whereas strategic planning avoids this.
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Multiple Choice
A) environment is constantly changing.
B) size of the firm is large.
C) probability of black swan events is high.
D) top management wants to decentralize decision making.
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Multiple Choice
A) Reinvest profits into expanding the company and creating more jobs.
B) Reward the CEO with a significant bonus payment.
C) Save the excess cash as a precaution against black swan events.
D) Buy out the leading competitor to reduce competition and maintain price stability.
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Multiple Choice
A) top-down strategic planning
B) scenario planning
C) upper-echelon
D) strategic business units
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Essay
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Multiple Choice
A) Corporate strategy deals with how to compete; business strategy deals with where to compete.
B) Corporate strategy deals with when to compete; business strategy deals with how to compete.
C) Corporate strategy deals with how to compete; business strategy deals with when to compete.
D) Corporate strategy deals with where to compete; business strategy deals with how to compete.
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Multiple Choice
A) scenario planning
B) top-down strategic planning
C) reverse engineering
D) pattern recognition
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Multiple Choice
A) We can predict the future from the past.
B) Time cannot be compressed at will.
C) Decisions made in the past do not affect our future.
D) Change is constant.
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Multiple Choice
A) Pay the fine levied by the local government and resume operations.
B) Move its production facilities to an area that is less concerned with environmental issues.
C) Take out an advertisement arguing that use of the chemical is perfectly legal.
D) Design batteries without the chemical and market them as environmentally friendly.
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Multiple Choice
A) The self-driving vehicle industry is changing too much for the top-down approach to be effective.
B) The top-down approach can only be applied to specific business functions.
C) The top-down approach leaves other employees uncertain about their roles in the company.
D) The top-down approach is expensive to maintain, leaving the company at a competitive disadvantage.
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