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Even with all the advances in recent years,forecasting is typically considered more of an art than a science and it is of little use in generating accurate predictions.

A) True
B) False

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It is important to question the reliability of forecasts because


A) if predictions are too low,a company like Motel 6 might build too many units and thus have a surplus of capacity.
B) uncertainty is black and white,and therefore the gray areas are unimportant.
C) underestimating uncertainty can lead to good competitive strategies.
D) the growth new industries,such as that of telecommunications,cannot be predicted.

E) B) and C)
F) A) and D)

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Heightened concern with fitness might be a threat to some companies and an opportunity to others.In the SWOT framework,these are ________ environmental factors.


A) internal
B) external
C) both internal and external
D) not relevant external

E) A) and B)
F) All of the above

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When investors examine the performance of beauty products like Olay moisturizers and CoverGirl cosmetics,they are looking for


A) indicators of emerging trends.
B) accidental changes in behavior.
C) supplier preferences.
D) company management trends.

E) A) and B)
F) A) and D)

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Because the Internet lowers barriers to entry in most industries,it


A) decreases the threat of new entrants.
B) increases supplier power.
C) makes it easier to build customer loyalty.
D) increases the threat of new entrants.

E) None of the above
F) A) and C)

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The value net is a game-theoretic approach that


A) extends the value chain analysis.
B) uses network analysis to understand the relationships among different companies.
C) helps us to understand the evolution of the five forces over time.
D) is a way to analyze how the interactions of all the players in a game affect the firm.

E) C) and D)
F) A) and C)

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Nintendo built a security chip into its game console hardware and then licensed the right to develop games to outside firms.These firms paid a royalty to Nintendo for each copy of the game sold.This is an example of Nintendo using ________ products.


A) substitute
B) complement
C) unrelated
D) differentiated

E) None of the above
F) A) and D)

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________ tracks the evolution of environmental trends,sequences of events,or streams of activities.


A) Environmental scanning
B) Environmental monitoring
C) Environmental surveying
D) Competitive intelligence

E) A) and B)
F) None of the above

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Referring to the textbook Exhibit 2.7 The World Automobile Industry: Strategic Groups,which strategic group consists of firms high in product pricing/quality and average in their product-line breadth?


A) Ferrari,Lamborghini,Porsche
B) Toyota,Ford,General Motors,Chrysler,Honda,Nissan
C) Chery,Geely,Tata Motors
D) Mercedes,BMW,Audi

E) B) and C)
F) All of the above

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In most industries,new entrants will not be a threat because the Internet lowers entry barriers.

A) True
B) False

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Product differentiation by incumbents act as an entry barrier because


A) new entrants cannot differentiate their products.
B) incumbents will take legal action if new entrants do not differentiate their products.
C) it helps a firm to derive greater economies of scale.
D) new entrants will have to spend heavily to overcome existing customer loyalties.

E) A) and D)
F) All of the above

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The bargaining power of suppliers increases as


A) threat of forward integration by suppliers increases.
B) importance of buyers to supplier group increases.
C) switching costs for buyers decrease.
D) more suppliers enter the market.

E) A) and B)
F) None of the above

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Supplier power has increased because of the Internet for all the following reasons except


A) the growth of new web-based businesses has created more outlets for suppliers to sell to.
B) software that links buyers to a supplier's website has created rapid,low-cost order capabilities.
C) the process of disintermediation makes it possible for some suppliers to reach end users directly.
D) some suppliers have created web-based purchasing systems that encourage switching.

E) A) and C)
F) All of the above

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Companies that are able to spot key trends in the environment know their business and most importantly know their


A) suppliers.
B) employees.
C) customers.
D) competitors.

E) All of the above
F) A) and D)

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