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The internal business perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) None of the above
F) All of the above

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Explain this statement: A primary benefit of the balanced scorecard is that it complements financial indicators with operational measures of customer satisfaction,internal processes,and the innovation and improvement activities of the organization.

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A balanced scorecard provides top manage...

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Financial analysis provides an accurate way to assess the relative strengths of firms and can be used as a complete guide to study companies.

A) True
B) False

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The resource-based view of the firm focuses solely on the internal analysis of the operations of the firm.

A) True
B) False

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In assessing its primary activities,an airline would examine


A) employee training programs.
B) baggage handling.
C) criteria for lease versus purchase decisions.
D) the effectiveness of its lobbying activities.

E) C) and D)
F) B) and C)

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Apple Inc.reported revenues of 234 billion USD and net income of 53 billion USD in 2015.These figures represent a stunning annual growth in revenue and net income of 28 percent and 33 percent,respectively,for 2014.This information indicates the importance of using ________ to evaluate company financial performance.


A) financial ratios
B) industry norms
C) historical comparisons
D) competitor analysis

E) A) and D)
F) A) and C)

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Four factors help explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate.Which is not one of these factors?


A) employee bargaining power
B) employee replacement cost
C) employee exit costs
D) competitor bargaining power

E) A) and D)
F) None of the above

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The innovation and learning perspective of the balanced scorecard answers which of the following questions?


A) How do customers see us?
B) What must we excel at?
C) How do we look to shareholders?
D) Can we continue to improve and create value?

E) A) and D)
F) A) and C)

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Managers should focus their attention on interrelationships among value-chain activities within the firm,not on relationships among activities within the firm and other organizations (such as suppliers and customers).

A) True
B) False

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Which of the following is not a factor that helps to explain the extent to which employees and managers will be able to obtain a proportionately high level of the profits that they generate?


A) Employees have high bargaining power.
B) The cost of employee replacement is high.
C) The cost of exit is high for an employee.
D) Managers have low bargaining power.

E) None of the above
F) B) and C)

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The ability to hire,motivate,and retain human capital is an example of ________ capabilities in the resource-based view of the firm.


A) tangible
B) organizational
C) management
D) design

E) None of the above
F) A) and D)

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Campbell Soup uses electronic networks to improve the efficiency of outbound logistics.These networks also helped Campbell Soup manage the ordering of raw materials more efficiently,improve its production scheduling,and help its customers better manage their inbound logistics operations.This is an example of ________


A) interrelationships among activities within the firm
B) relationships among activities within the firm and with other stakeholders that are part of the expanded value chain of the firm.
C) relationships among activities outside of the firm
D) interrelationships among activities outside of the firm.

E) All of the above
F) B) and D)

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Apple combines and packages proven technology in new and innovative ways.This is an example of its use of


A) tangible resources.
B) intangible resources.
C) organizational capabilities.
D) strong primary activities.

E) B) and D)
F) A) and B)

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Tangible resources are assets that are relatively easy to identify such as financial and physical assets.

A) True
B) False

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The balanced scorecard provides top managers with a ________ view of the business.


A) detailed and complex
B) simple and routine
C) fast but comprehensive
D) long-term financial

E) A) and B)
F) A) and C)

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According to value-chain analysis,which of the following would be considered part of the general administration in a firm?


A) information systems
B) technology development
C) human resource management
D) procurement

E) A) and D)
F) None of the above

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The value-chain concept assumes that both primary and support activities can produce value for customers.

A) True
B) False

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Financial ratio analysis measures the performance of the firm based on all but which of the following?


A) balance sheet
B) market valuation
C) income statement
D) industry comparison

E) A) and B)
F) All of the above

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Explain the difference between tangible and intangible resources.Provide an example of each.

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Firm resources are all assets,capabiliti...

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Which of the following is a profitability ratio?


A) current ratio
B) total debt ratio
C) total asset turnover
D) return on equity

E) A) and B)
F) A) and C)

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