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The bargaining power of suppliers increases as


A) threat of forward integration by suppliers increases.
B) importance of buyers to supplier group increases.
C) switching costs for buyers decrease.
D) more suppliers enter the market.

E) B) and D)
F) B) and C)

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A major sociocultural trend in the United States is the increased number of women in the workforce that has increased the need for business clothing but decreased the demand for bakingproduct staples.

A) True
B) False

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Two of the key inputs to developing forecasts discussed in the text are


A) environmental scanning and stakeholder identification.
B) assessing internal strengths and environmental scanning.
C) environmental scanning and competitive intelligence.
D) environmental scanning and a SWOT analysis.

E) B) and C)
F) C) and D)

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The threat of new entrants is high when there are


A) high capital requirements.
B) low economies of scale.
C) high switching costs.
D) high differentiation among competitor products and services.

E) A) and B)
F) A) and C)

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The bargaining power of the buyer is greater than that of the supplier when


A) volume of purchase is low.
B) the buyer profit margin is low.
C) cost savings from the supplier's product are minimal.
D) threat of backward integration by buyers is low.

E) C) and D)
F) None of the above

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In the SWOT framework, Opportunities and Threats are environmental conditions internal to the firm.

A) True
B) False

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Even with all the advances in recent years, forecasting is typically considered more of an art than a science and it is of little use in generating accurate predictions.

A) True
B) False

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The strategic groups concept is valuable for identifying groups with ________ competitive positions.


A) marginal
B) exceptional
C) healthy
D) poor

E) B) and D)
F) A) and B)

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Which of the following would be considered part of the general environment of a firm?


A) decreased entry barriers
B) higher unemployment rates
C) increased bargaining power of the firm's suppliers
D) increased competitive intensity

E) A) and B)
F) B) and C)

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Apple uses its ________ power to pay no more than 2 percent of its sales a square foot in rent.


A) supplier
B) competitor
C) buyer
D) restraining

E) A) and C)
F) All of the above

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The strategic groups concept is valuable for assessing the implications of industry ________ for the strategic group as a whole.


A) trends
B) positions
C) experience
D) wealth

E) None of the above
F) B) and D)

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Technological innovations can create entirely new industries and alter the boundaries of industries.

A) True
B) False

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Environmental scanning and competitor intelligence provide important inputs for forecasting activities.

A) True
B) False

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Competitive intelligence generally does not benefit very much from gathering information on competitors from sources in the public domain.

A) True
B) False

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When the management frame of reference gets out of touch with the realities of the actual business situation, what can happen to the firm?


A) Management perceptual acuity improves.
B) Management gets across-the-board raises.
C) The company business strategy no longer works.
D) It becomes easier to maintain competitive advantage.

E) B) and C)
F) C) and D)

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Interest rate increases have a ________ impact on the residential home construction industry and a ________ effect on industries that produce consumer necessities such as prescriptiondrugs or basic grocery items.


A) positive; negligible
B) negative; positive
C) negative; negligible
D) positive; negative

E) B) and D)
F) All of the above

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Buyer power will be greater when


A) the products purchased are highly differentiated.
B) it is concentrated or when a buyer group purchases large volumes relative to seller sales.
C) the industry product is very important to the quality of the buyer end products or services.
D) there are high switching costs.

E) A) and B)
F) B) and C)

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In the value net analysis, complementors are


A) firms that produce substitute products.
B) firms that produce products that have a positive impact on company product value.
C) customers who compliment the company for their good products and services.
D) firms that supply critical inputs to a company.

E) None of the above
F) B) and D)

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In the SWOT framework, ________ are the same for all firms in the same competitive environment.


A) strengths and weaknesses
B) strengths and opportunities
C) weaknesses and threats
D) opportunities and threats

E) A) and B)
F) A) and C)

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Which of the following would not lead a manager to believe that an ethical concern exists?


A) Have I done anything that coerced somebody to share this information?
B) Have I done something to circumvent a system intended to secure or protect information?
C) Is the contemplated technique for gathering information relevant?
D) Have I misled anybody in order to gain access?

E) None of the above
F) A) and D)

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