Question 1

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes ________ utility.

Accepted Answer

A)  time
B)  place
C)  market
D)  possession
E)  formF) A) and B)
G) A) and D)

Question 2

Discovering consumer needs leads directly to

Accepted Answer

A)  purchases by customers.
B)  stakeholder rewards.
C)  sales and manufacturing department outcomes.
D)  supplier and distributor outcomes.
E)  concepts for new products.F) A) and E)
G) C) and D)

Question 3

All of the following are examples of ideas that can be marketed except which?

Accepted Answer

A)  State governments in Arizona and Florida marketing the notion of taking a warm,sunny winter vacation in their states
B)  Apple using a TV ad to explain the features of an iPad mini (camera,screen resolution,user interface,etc. ) 
C)  The Nature Conservancy marketing the cause of protecting the environment
D)  Conservative politicians who attempt to persuade voters of the need to slash government spending to reduce a large national deficit
E)  Charities like the Red Cross marketing the idea that it's worthwhile for you to donate your time or money to their causes to benefit societyF) C) and D)
G) B) and E)

Question 4

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Accepted Answer

A)  police officers
B)  executives
C)  construction workers
D)  postal workers
E)  studentsF) B) and E)
G) B) and C)

Question 5

All of the following are points of difference for Chobani yogurt except which?

Accepted Answer

A)  It uses a shorter,wider cup that is more visible on retailers' shelves
B)  It is preservative-free
C)  It is higher in protein than regular yogurt
D)  It uses a proprietary animal-based thickener
E)  It uses a straining process that removes excess liquid wheyF) C) and D)
G) A) and E)

Question 6

If a bank is known for delivering customer value through its focus on taking great care of customers,it is most likely focusing on providing its customers with the best

Accepted Answer

A)  assortment.
B)  products/services.
C)  price.
D)  customer service.
E)  availability.F) A) and B)
G) A) and D)

Question 7

Goods,services,and ideas all can be marketed.Define goods,services,and ideas and give at least one example of each.

Accepted Answer

Goods are physical objects,such as tooth...

Question 8

American Express cardholders have access to early presales for Rihanna concert tickets in many cities.What utility does American Express offer in this instance?

Accepted Answer

A)  time utility
B)  place utility
C)  possession utility
D)  market utility
E)  form utilityF) C) and D)
G) None of the above

Question 9

The pricing strategy for 3M's Post-it Flag Highlighters was to

Accepted Answer

A)  match its principal competitors' highlighters' prices.
B)  charge a price that would provide genuine value to the target customer segment.
C)  set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
D)  place the product in discount office supply retailers to make it easier to purchase.
E)  use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.F) All of the above
G) A) and B)

Question 10

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Accepted Answer

A)  customer experience.
B)  relationship marketing.
C)  internal customer audit.
D)  internal marketing.
E)  customer relationship management.F) A) and B)
G) B) and C)

Question 11

Which of the following statements about environmental forces is most accurate?

Accepted Answer

A)  Environmental forces are almost always controllable if the marketing department correctly scans them.
B)  An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
C)  Environmental forces consistently result in negative outcomes for an organization.
D)  Some environmental forces can actually enhance a firm's marketing opportunities.
E)  Environmental forces can almost always be predicted.F) A) and D)
G) A) and C)

Question 12

Which of the following statements best distinguishes between consumer needs and wants?

Accepted Answer

A)  Needs are far more influential than wants with respect to marketing decision making.
B)  Wants affect marketing decisions primarily for planned purchases while needs affect marketing decisions primarily for impulse purchases.
C)  Wants occur when a person feels deprived of luxury items while needs are solely possessions required to maintain relationships.
D)  Needs and wants are psychologically the same,but needs are those that a consumer can be guaranteed to satisfy.
E)  Needs occur when a person feels deprived of basic necessities such as food,clothing,and shelter while wants are determined by a person's knowledge,culture,or personality.F) A) and B)
G) B) and C)

Question 13

An organization that focuses its efforts on continuously collecting information about customers' needs,sharing this information across departments,and using it to create customer value is said to have a(n)

Accepted Answer

A)  product orientation.
B)  macroeconomic orientation.
C)  market orientation.
D)  industry orientation.
E)  societal marketing orientation.F) A) and D)
G) D) and E)

Question 14

For marketing to occur,there must be two or more parties involved.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

Accepted Answer

A)  people who are nostalgic about childhood lemonade stands they had during hot summers.
B)  people with a desire for a cool beverage other than soda or water.
C)  product demonstrators who offer samples of Country Time lemonade to shoppers at local supermarkets.
D)  a local distributor of alcoholic beverages.
E)  a nutritionist promoting the health benefits of adequate hydration.F) D) and E)
G) C) and D)

Question 15

Which of the following statements describes an environmental force?

Accepted Answer

A)  Several states have legislation that requires people transporting children to use age- and height-appropriate car seats.
B)  Tupperware has more than 200,000 independent dealers who market its entire product line.
C)  A car battery comes with a lifetime guarantee.
D)  An automobile dealer offers a $500 rebate during the month of July.
E)  A major bottler offers a 10-cent refund on returnable bottles.F) A) and C)
G) A) and B)

Question 16

Twitter is a website that offers a social networking service,enabling its users to send and read other users' messages or conversations called tweets,which are text-based posts,or tweets,of up to 140 characters displayed on the user's profile page.Connected to each tweet is a rich details pane that provides additional information,deeper context,and embedded media.Companies are using Twitter as a tool in their relationship marketing programs.In what ways can Twitter be used to benefit both the customer and the organization?

Accepted Answer

One aspect of Twitter is that it allows ...

Question 17

The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.

Accepted Answer

A)  time
B)  place
C)  possession
D)  market
E)  formF) B) and C)
G) A) and B)

Question 18

All of the following are examples of products or services that satisfy a consumer need except which?

Accepted Answer

A)  a pair of jeans
B)  an apple
C)  a student dormitory
D)  a sales tax
E)  a jacketF) D) and E)
G) B) and D)

Question 19

Which of the following is not an environmental force?

Accepted Answer

A)  economic
B)  regulatory
C)  social
D)  commercial
E)  technologicalF) C) and D)
G) B) and E)

Question 20

In U.S.business history,the marketing concept era began in

Accepted Answer

A)  the early years of the Civil War.
B)  the 1920s.
C)  the 1950s.
D)  the mid-1980s.
E)  the first few years of the 21st century.F) B) and D)
G) A) and C)

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct Answer
verified
One aspect of Twitter is that it allows ...
View Answer

An organization that focuses its efforts on continuously collecting information about customers' needs,sharing this information across departments,and using it to create customer value is said to have a(n)

Correct Answer
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Discovering consumer needs leads directly to

Correct Answer
verified

Which of the following is not an environmental force?

Correct Answer
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If a bank is known for delivering customer value through its focus on taking great care of customers,it is most likely focusing on providing its customers with the best

Correct Answer
verified

In U.S.business history,the marketing concept era began in

Correct Answer
verified

Which of the following statements describes an environmental force?

Correct Answer
verified

The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.

Correct Answer
verified

Which of the following statements about environmental forces is most accurate?

Correct Answer
verified

All of the following are points of difference for Chobani yogurt except which?

Correct Answer
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Which of the following statements best distinguishes between consumer needs and wants?

Correct Answer
verified

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes ________ utility.

Correct Answer
verified

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Correct Answer
verified

For marketing to occur,there must be two or more parties involved.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

Correct Answer
verified

Goods,services,and ideas all can be marketed.Define goods,services,and ideas and give at least one example of each.

Correct Answer
verified
Goods are physical objects,such as tooth...
View Answer

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Correct Answer
verified

All of the following are examples of products or services that satisfy a consumer need except which?

Correct Answer
verified

American Express cardholders have access to early presales for Rihanna concert tickets in many cities.What utility does American Express offer in this instance?

Correct Answer
verified

The pricing strategy for 3M's Post-it Flag Highlighters was to

Correct Answer
verified

All of the following are examples of ideas that can be marketed except which?

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct AnswerverifiedOne aspect of Twitter is that it allows ...View AnswerShow Answer

An organization that focuses its efforts on continuously collecting information about customers' needs,sharing this information across departments,and using it to create customer value is said to have a(n)

Correct AnswerverifiedShow Answer

Discovering consumer needs leads directly to

Correct AnswerverifiedShow Answer

Which of the following is not an environmental force?

Correct AnswerverifiedShow Answer

If a bank is known for delivering customer value through its focus on taking great care of customers,it is most likely focusing on providing its customers with the best

Correct AnswerverifiedShow Answer

In U.S.business history,the marketing concept era began in

Correct AnswerverifiedShow Answer

Which of the following statements describes an environmental force?

Correct AnswerverifiedShow Answer

The value to consumers that comes from having the offering available where consumers need it constitutes ________ utility.

Correct AnswerverifiedShow Answer

Which of the following statements about environmental forces is most accurate?

Correct AnswerverifiedShow Answer

All of the following are points of difference for Chobani yogurt except which?

Correct AnswerverifiedShow Answer

Which of the following statements best distinguishes between consumer needs and wants?

Correct AnswerverifiedShow Answer

The value to consumers that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes ________ utility.

Correct AnswerverifiedShow Answer

The internal response that customers have to all aspects of an organization and its offerings is referred to as

Correct AnswerverifiedShow Answer

For marketing to occur,there must be two or more parties involved.Dr.Pepper Snapple Group distributes Country Time lemonade in cans through supermarkets at a price comparable to that of soft drinks.The most likely "second" party needed for marketing to occur would be

Correct AnswerverifiedShow Answer

Goods,services,and ideas all can be marketed.Define goods,services,and ideas and give at least one example of each.

Correct AnswerverifiedGoods are physical objects,such as tooth...View AnswerShow Answer

TUMI brand briefcases are very expensive,high-end briefcases that are generally sold in specialty luggage shops.Which of the following groups of people would be the most likely target market for TUMI briefcases?

Correct AnswerverifiedShow Answer

All of the following are examples of products or services that satisfy a consumer need except which?

Correct AnswerverifiedShow Answer

American Express cardholders have access to early presales for Rihanna concert tickets in many cities.What utility does American Express offer in this instance?

Correct AnswerverifiedShow Answer

The pricing strategy for 3M's Post-it Flag Highlighters was to

Correct AnswerverifiedShow Answer

All of the following are examples of ideas that can be marketed except which?

Correct AnswerverifiedShow Answer

Correct Answer
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One aspect of Twitter is that it allows ...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Goods are physical objects,such as tooth...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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