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Exam 1: Creating Customer Relationships and Value Through Marketing

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Question 21

Multiple Choice

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The value to consumers that comes from having the offering available when they need it constitutes ________ utility.

A) place
B) possession
C) market
D) time
E) form

F) C) and D)
G) B) and E)

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Question 22

Multiple Choice

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To serve both buyers and sellers,marketing seeks to discover and ________ the needs and wants of prospective customers.

A) change
B) satisfy
C) create
D) manipulate
E) preserve

F) A) and B)
G) A) and C)

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Question 23

Multiple Choice

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Organizations such as American Airlines,U.S.Bank,and the Red Cross each provide customers with a product that is typically called

To attend a winter concert presented by the community chorus,every person had to donate one unwrapped toy at the concert hall door.The donation is most closely related to the ________ element of the marketing mix.

The ability to buy a soda from a vending machine demonstrates which element of the marketing mix?

In a marketing context,a market refers to

Customer value refers to

The ________ concept means that an organization strives to satisfy consumer needs while achieving its goals.

Which of the following is not an environmental force?

Redbox places vending machines at local convenience and grocery stores that allow customers to rent and return popular DVDs 24 hours a day.This creates both ________ and ________ utilities.

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens,one can conclude that

The ________ element of the marketing mix is demonstrated when a company places an ad on a highway billboard.

The activity,set of institutions,and processes for creating,communicating,delivering,and exchanging offerings that have value for customers,clients,partners,and society at large is referred to as

If you wanted a new pair of shoes during the Civil War,you traced the outline of your foot on a piece of paper and gave it to a shoemaker.There was no distinction between the right and left foot because you wanted your shoes as quickly as possible,and the shoemaker knew that you would buy them even if they just "sort of" fit.This is an example of a transaction that would have occurred during the ________ era in U.S.business history.

With respect to the history of American business,the ________ era covered the early years of the United States up until the 1920s.

Satisfying consumer needs is accomplished by

Many companies subscribe to being "green" because they feel that consumers value this.Yet,in many of these same firms,office computers are left on 24 hours a day and office paper is not recycled.This example indicates it is not always easy for firms to act in accordance with the

Dick's Sporting Goods carries baseballs year-round.The same is true for footballs and tennis equipment.With this strategy,Dick's Sporting Goods offers ________ utility for these products.

The founder of Chobani,who won the 2013 Ernst & Young World Entrepreneur of the Year award,is

A marketing program refers to