Question 1

The ________ element of the marketing mix is demonstrated when Amazon delivers packages to a customer's front porch via the U.S.Postal Service.

Accepted Answer

A)  place
B)  product
C)  price
D)  promotion
E)  procurementF) All of the above
G) B) and D)

Question 2

In marketing,the idea of exchange refers to

Accepted Answer

A)  the negotiation phase between the manufacturer and the seller.
B)  the financial remuneration (monetary payment) for a product or service.
C)  the trade of things of value between buyer and seller so that each is better off after the trade.
D)  the bartering of products and services between nongovernmental organizations or individuals.
E)  the practice of swapping products and services for other products and services rather than for money.F) B) and E)
G) B) and D)

Question 3

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

Accepted Answer

Foremost is the organization itself,whos...

Question 4

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place
E)  productionF) A) and E)
G) A) and D)

Question 5

The element of the marketing mix that describes a means of communication between the seller and buyer is known as

Accepted Answer

A)  a product.
B)  promotion.
C)  the price.
D)  the place or distribution.
E)  advertising.F) C) and D)
G) None of the above

Question 6

In marketing,thoughts about concepts,actions,or causes are referred to as

Accepted Answer

A)  utilities.
B)  experiences.
C)  values.
D)  ideas.
E)  services.F) B) and E)
G) None of the above

Question 7

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Accepted Answer

Most colleges and universities offer som...

Question 8

Which of the following conditions are necessary for marketing to occur?

Accepted Answer

A)  a changing environment,a method of assessing needs,a way to communicate,and an exchange location
B)  parties with cash or credit,a product,a reasonable price,and a place to make an exchange
C)  a quality product,a fair price,a clever method of promotion,and a place where a customer can buy the product
D)  two or more parties with unsatisfied needs,a desire and an ability to satisfy them,a way to communicate,and something to exchange
E)  an ability to see a trend within an environmental force,a product,and an affordable and actionable advertising campaignF) None of the above
G) B) and D)

Question 9

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and he doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

Accepted Answer

A)  There are not two or more parties with unsatisfied needs.
B)  A desire to satisfy a need is missing.
C)  No assessments of consumer wants and needs have been made.
D)  There is no way for the parties involved to communicate.
E)  The ability to satisfy a need is missing.F) B) and C)
G) All of the above

Question 10

A business student is preparing for the Graduate Management Admission Test (GMAT) so he can get into a good graduate business school.He knows that any money he spends on a tutor will be worthwhile if he can improve his scores.He's heard that there is a great tutor in his local community but has no idea who she is.Marketing does not occur in this situation because

Accepted Answer

A)  two or more parties have unsatisfied needs.
B)  there is no desire on the part of either party to satisfy its needs.
C)  neither of the involved parties has the ability to satisfy its needs.
D)  there is no way for each party to communicate with one another.
E)  there has been no assessment of consumer wants and needs.F) B) and E)
G) A) and E)

Question 11

A want is ________ that is shaped by a person's knowledge,culture,and personality.

Accepted Answer

A)  a desire
B)  a need
C)  a utility
D)  a demand
E)  an optionF) None of the above
G) A) and B)

Question 12

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding ________,including personal attention from employees in the store.

Accepted Answer

A)  customer value proposition
B)  relationship marketing
C)  customer experience
D)  internal marketing
E)  customer relationship managementF) B) and E)
G) All of the above

Question 13

According to the tex,Starbucks provides its customers with the best

Accepted Answer

A)  branding.
B)  products/services.
C)  price.
D)  customer service.
E)  availability.F) A) and E)
G) A) and B)

Question 14

Today,the standards of marketing practice have shifted from the interests of producers to the interests of

Accepted Answer

A)  nonprofit organizations.
B)  government.
C)  retailers.
D)  stockholders.
E)  consumers.F) B) and E)
G) A) and E)

Question 15

All of the following are current or prospective distribution channels for Chobani yogurt except which?

Accepted Answer

A)  convenience stores
B)  drugstores
C)  mass merchandisers
D)  schools
E)  vending machinesF) D) and E)
G) A) and E)

Question 16

A student wants to buy a smartphone so she can share pictures with her friends.An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures,write a report,etc. ) .If they both purchase the same model smartphone,such as an Apple iPhone,which statement is most accurate?

Accepted Answer

A)  The adjuster is a prospective customer because the smartphone will be used for work;the student is only a secondary user since the purpose of the smartphone is just for entertainment.
B)  Both the adjuster and the student are potential customers because in their own way,they both benefit from the smartphone.
C)  Neither the adjuster nor the student is a prospective customer since the company will pay for the adjuster's smartphone and the student's parents will pay for hers.
D)  The student is the prospective customer since there are more students buying smartphones for personal use than there are insurance adjusters buying smartphones for business use.
E)  Only a person who has bought a smartphone previously is a prospective customer because only previous owners of smartphones benefit from buying new ones.F) B) and E)
G) B) and D)

Question 17

Add your own personal experience and creativity to what you have learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Accepted Answer

A quality answer will include multiple t...

Question 18

Figure 1-5
 
-In Figure 1-5 above,"B" represents which era in U.S.business history?

Accepted Answer

A)  sales era
B)  production era
C)  consumerism era
D)  marketing concept era
E)  customer relationship eraF) None of the above
G) All of the above

Question 19

Figure 1-5
 
-In Figure 1-5 above,"D" represents which era in U.S.business history?

Accepted Answer

A)  sales era
B)  production era
C)  consumerism era
D)  marketing concept era
E)  customer relationship eraF) B) and E)
G) None of the above

Question 20

Which of the following statements best describes a good?

Accepted Answer

A)  Goods are physical objects.
B)  Goods are the only currency that can be used in an exchange.
C)  Goods are intangible concepts and thoughts about ideas or causes.
D)  Goods are the benefits organizations receive for selling products and services.
E)  Goods can be either tangible or intangible.F) None of the above
G) C) and D)

Exam 1: Creating Customer Relationships and Value Through Marketing

Add your own personal experience and creativity to what you have learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Correct Answer
verified
A quality answer will include multiple t...
View Answer

All of the following are current or prospective distribution channels for Chobani yogurt except which?

Correct Answer
verified

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Correct Answer
verified
Most colleges and universities offer som...
View Answer

Which of the following conditions are necessary for marketing to occur?

Correct Answer
verified

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Correct Answer
verified

In marketing,the idea of exchange refers to

Correct Answer
verified

Today,the standards of marketing practice have shifted from the interests of producers to the interests of

Correct Answer
verified

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and he doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

Correct Answer
verified

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

Correct Answer
verified
Foremost is the organization itself,whos...
View Answer

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding ________,including personal attention from employees in the store.

Correct Answer
verified

In marketing,thoughts about concepts,actions,or causes are referred to as

Correct Answer
verified

According to the tex,Starbucks provides its customers with the best

Correct Answer
verified

Correct Answer
verified

The element of the marketing mix that describes a means of communication between the seller and buyer is known as

Correct Answer
verified

A student wants to buy a smartphone so she can share pictures with her friends.An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures,write a report,etc. ) .If they both purchase the same model smartphone,such as an Apple iPhone,which statement is most accurate?

Correct Answer
verified

Figure 1-5 -In Figure 1-5 above,"B" represents which era in U.S.business history?

Correct Answer
verified

The ________ element of the marketing mix is demonstrated when Amazon delivers packages to a customer's front porch via the U.S.Postal Service.

Correct Answer
verified

Which of the following statements best describes a good?

Correct Answer
verified

A want is ________ that is shaped by a person's knowledge,culture,and personality.

Correct Answer
verified

Figure 1-5 -In Figure 1-5 above,"D" represents which era in U.S.business history?

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

Add your own personal experience and creativity to what you have learned about marketing.Formulate a plan to assess the needs of either (1)students who have too many textbooks to carry to and from class or (2)executives who are too busy to keep up with the latest information in their field.

Correct AnswerverifiedA quality answer will include multiple t...View AnswerShow Answer

All of the following are current or prospective distribution channels for Chobani yogurt except which?

Correct AnswerverifiedShow Answer

Do college students have a choice in which classes they take to earn a degree? Use what you have learned about the controllable and uncontrollable aspects of marketing in terms of how they might relate to course selection decision making.Incorporate marketing terms in your response.

Correct AnswerverifiedMost colleges and universities offer som...View AnswerShow Answer

Which of the following conditions are necessary for marketing to occur?

Correct AnswerverifiedShow Answer

Which element of the marketing mix is affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?

Correct AnswerverifiedShow Answer

In marketing,the idea of exchange refers to

Correct AnswerverifiedShow Answer

Today,the standards of marketing practice have shifted from the interests of producers to the interests of

Correct AnswerverifiedShow Answer

A farmhand would like to buy a moped scooter to commute to his job at a nearby ranch.He doesn't know how to find a dealer though,and he doesn't have Internet access.Which of the following reasons explain why marketing fails to occur here?

Correct AnswerverifiedShow Answer

In addition to consumers,what other people,groups,and environmental forces interact to influence an organization's marketing activities?

Correct AnswerverifiedForemost is the organization itself,whos...View AnswerShow Answer

Recently,Fortune magazine named Trader Joe's "America's hottest retailer" for its outstanding ________,including personal attention from employees in the store.

Correct AnswerverifiedShow Answer

In marketing,thoughts about concepts,actions,or causes are referred to as

Correct AnswerverifiedShow Answer

According to the tex,Starbucks provides its customers with the best

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The element of the marketing mix that describes a means of communication between the seller and buyer is known as

Correct AnswerverifiedShow Answer

A student wants to buy a smartphone so she can share pictures with her friends.An insurance claims adjuster wants to buy a smartphone to document accidents (take pictures,write a report,etc. ) .If they both purchase the same model smartphone,such as an Apple iPhone,which statement is most accurate?

Correct AnswerverifiedShow Answer

Figure 1-5 -In Figure 1-5 above,"B" represents which era in U.S.business history?

Correct AnswerverifiedShow Answer

The ________ element of the marketing mix is demonstrated when Amazon delivers packages to a customer's front porch via the U.S.Postal Service.

Correct AnswerverifiedShow Answer

Which of the following statements best describes a good?

Correct AnswerverifiedShow Answer

A want is ________ that is shaped by a person's knowledge,culture,and personality.

Correct AnswerverifiedShow Answer

Figure 1-5 -In Figure 1-5 above,"D" represents which era in U.S.business history?

Correct AnswerverifiedShow Answer

Correct Answer
verified
A quality answer will include multiple t...
View Answer

Correct Answer
verified

Correct Answer
verified
Most colleges and universities offer som...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Foremost is the organization itself,whos...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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