Question 1

Marketers often discover consumer needs by

Accepted Answer

A)  implementing a marketing program.
B)  conducting effective marketing research.
C)  balancing the marketing mix elements-the four Ps of the marketing program.
D)  advertising to diverse groups of prospective buyers.
E)  copying the products and services of competitors.F) B) and E)
G) A) and D)

Question 2

The idea that individuals and organizations are accountable to a larger society is known as

Accepted Answer

A)  the societal marketing concept.
B)  social responsibility.
C)  consumerism.
D)  sustainable development.
E)  capitalism.F) A) and B)
G) All of the above

Question 3

________ is/are responsible for establishing the organization's mission and objectives.

Accepted Answer

A)  Marketers
B)  Suppliers
C)  Customers
D)  Senior management
E)  ShareholdersF) B) and C)
G) C) and E)

Question 4

Explain the difference between a market and a target market.Provide a specific example of each.

Accepted Answer

Potential consumers make up a market,whi...

Question 5

All of the following are departments within a typical organization except which?

Accepted Answer

A)  finance
B)  manufacturing
C)  information systems
D)  human resources
E)  suppliersF) B) and E)
G) A) and B)

Question 6

All of the following constitute the four Ps of the marketing mix except which?

Accepted Answer

A)  promotion
B)  profitability
C)  price
D)  place
E)  productF) A) and E)
G) A) and C)

Question 7

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

Accepted Answer

A)  Yes,because the blood was donated to the Red Cross based on an advertisement,a marketing activity.
B)  Yes,because the donated blood was exchanged for a feeling of satisfaction.
C)  No,because the Red Cross is a nonprofit organization.
D)  No,because no money changed hands.
E)  No,because the Red Cross,a service organization,did not provide Amanda with a product.F) C) and D)
G) None of the above

Question 8

According to the text,Target has been successful by offering consumers the best

Accepted Answer

A)  experience.
B)  products/services.
C)  customer service.
D)  availability.
E)  price.F) A) and B)
G) A) and C)

Question 9

During October,kiosk or "pop-up" stores appear in many malls for the holiday season.Typically,these kiosks sell gift boxes of cheese,jewelry,and other items people think are appropriate seasonal gifts.In January,these retailers vanish.Is it possible for such a retailer to use relationship marketing? Explain your answer.

Accepted Answer

Generally,students will say "no" based o...

Question 10

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

Accepted Answer

A)  the initial launch of two new 3M products
B)  specific promotions to be used for long-range strategies
C)  segmenting the market into 12 specific target market segments
D)  marketing 3M products to foreign markets
E)  positioning the products relative to major competitorsF) A) and D)
G) A) and C)

Question 11

In 1952,General Electric's annual report stated,"The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Accepted Answer

A)  sustainability perspective.
B)  age of consumerism.
C)  sales concept.
D)  marketing concept.
E)  customer relationship management concept.F) A) and E)
G) C) and D)

Question 12

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Accepted Answer

Product actions: (1)In 2005,Turkish immi...

Question 13

With respect to the history of American business,today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

Accepted Answer

A)  production
B)  sales
C)  marketing concept
D)  customer relationship
E)  societal marketingF) None of the above
G) A) and C)

Question 14

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Accepted Answer

A)  marketing strategy.
B)  macromarketing agenda.
C)  micromarketing agenda.
D)  marketing program.
E)  marketing concept.F) C) and E)
G) A) and C)

Question 15

What four factors are required for marketing to occur?

Accepted Answer

For marketing to occur,four factors are ...

Question 16

The four Ps are commonly known as

Accepted Answer

A)  the environmental or uncontrollable forces.
B)  the environmental or controllable factors.
C)  the marketing mix or controllable factors.
D)  the marketing mix or uncontrollable forces.
E)  environmental factors,both controllable and uncontrollable.F) A) and E)
G) C) and D)

Question 17

People with both the desire and ability to buy a specific offering are referred to as

Accepted Answer

A)  shoppers.
B)  a customer base.
C)  a market.
D)  qualified prospects.
E)  candidates.F) None of the above
G) B) and E)

Question 18

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Accepted Answer

A)  the societal marketing concept.
B)  the marketing concept.
C)  consumerism.
D)  social responsibility.
E)  capitalism.F) C) and D)
G) A) and B)

Question 19

Customer experience refers to

Accepted Answer

A)  the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
B)  the links an organization has to its customers for their mutual long-term benefits.
C)  the process of identifying prospective buyers,understanding them intimately,and developing favorable long-term perceptions of the organization and its offerings so that buyers will choose them in the marketplace.
D)  the internal response that customers have to all aspects of an organization and its offerings.
E)  the activities in which a firm participates to create a positive buying experience for customers.F) A) and B)
G) C) and D)

Question 20

Environmental forces refer to

Accepted Answer

A)  the internal strengths of a company that enable the firm to remain competitive.
B)  the marketing manager's uncontrollable factors-product,price,promotion,and place-that can be used to solve marketing problems.
C)  the unpredictable or uncontrollable availability of natural resources that can enhance or restrain a company's growth.
D)  the marketing manager's uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.
E)  the marketing manager's controllable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces.F) C) and E)
G) A) and C)

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct Answer
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Generally,students will say "no" based o...
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All of the following constitute the four Ps of the marketing mix except which?

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Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Correct Answer
verified
Product actions: (1)In 2005,Turkish immi...
View Answer

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Correct Answer
verified

________ is/are responsible for establishing the organization's mission and objectives.

Correct Answer
verified

According to the text,Target has been successful by offering consumers the best

Correct Answer
verified

Customer experience refers to

Correct Answer
verified

What four factors are required for marketing to occur?

Correct Answer
verified
For marketing to occur,four factors are ...
View Answer

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Correct Answer
verified

Explain the difference between a market and a target market.Provide a specific example of each.

Correct Answer
verified
Potential consumers make up a market,whi...
View Answer

The four Ps are commonly known as

Correct Answer
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Environmental forces refer to

Correct Answer
verified

Marketers often discover consumer needs by

Correct Answer
verified

In 1952,General Electric's annual report stated,"The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Correct Answer
verified

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

Correct Answer
verified

People with both the desire and ability to buy a specific offering are referred to as

Correct Answer
verified

The idea that individuals and organizations are accountable to a larger society is known as

Correct Answer
verified

With respect to the history of American business,today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

Correct Answer
verified

All of the following are departments within a typical organization except which?

Correct Answer
verified

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

Correct Answer
verified

Exam 1: Creating Customer Relationships and Value Through Marketing

Correct AnswerverifiedGenerally,students will say "no" based o...View AnswerShow Answer

All of the following constitute the four Ps of the marketing mix except which?

Correct AnswerverifiedShow Answer

Describe the marketing mix actions mentioned in the textbook that Chobani has taken since its founding in 2005.

Correct AnswerverifiedProduct actions: (1)In 2005,Turkish immi...View AnswerShow Answer

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The concepts must then be converted into a tangible

Correct AnswerverifiedShow Answer

________ is/are responsible for establishing the organization's mission and objectives.

Correct AnswerverifiedShow Answer

According to the text,Target has been successful by offering consumers the best

Correct AnswerverifiedShow Answer

Customer experience refers to

Correct AnswerverifiedShow Answer

What four factors are required for marketing to occur?

Correct AnswerverifiedFor marketing to occur,four factors are ...View AnswerShow Answer

The view that holds an organization should satisfy the needs of consumers in a way that also provides for society's well-being is known as

Correct AnswerverifiedShow Answer

Explain the difference between a market and a target market.Provide a specific example of each.

Correct AnswerverifiedPotential consumers make up a market,whi...View AnswerShow Answer

The four Ps are commonly known as

Correct AnswerverifiedShow Answer

Environmental forces refer to

Correct AnswerverifiedShow Answer

Marketers often discover consumer needs by

Correct AnswerverifiedShow Answer

In 1952,General Electric's annual report stated,"The concept introduces...marketing...at the beginning rather than the end of the production cycle and integrates marketing into each phase of the business." This is a brief statement of what has come to be known as the

Correct AnswerverifiedShow Answer

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?

Correct AnswerverifiedShow Answer

People with both the desire and ability to buy a specific offering are referred to as

Correct AnswerverifiedShow Answer

The idea that individuals and organizations are accountable to a larger society is known as

Correct AnswerverifiedShow Answer

With respect to the history of American business,today's firms operate in the ________ era as they must continuously seek to satisfy the high expectations of customers.

Correct AnswerverifiedShow Answer

All of the following are departments within a typical organization except which?

Correct AnswerverifiedShow Answer

The American Red Cross creates advertisements to encourage people to donate blood.After viewing one,Amanda decided to donate a pint of blood.After she did,Amanda felt happy that she had performed a good deed.Did an exchange occur in a marketing sense?

Correct AnswerverifiedShow Answer

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Generally,students will say "no" based o...
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Product actions: (1)In 2005,Turkish immi...
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For marketing to occur,four factors are ...
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Potential consumers make up a market,whi...
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