Question 1

Most firms seek to maximize their long-run ________,achieving as high a financial return on their investments as possible.

Accepted Answer

A)  quality
B)  market share
C)  employee welfare
D)  social responsibility
E)  profitsF) A) and B)
G) All of the above

Question 2

Lands' End is primarily known as a catalog clothing retailer.This means that traditional department stores,mass merchandisers,specialty shops,and other catalog retailers are considered to be Lands' End's

Accepted Answer

A)  consideration set.
B)  industry.
C)  competitors.
D)  target market.
E)  stakeholders.F) B) and C)
G) A) and E)

Question 3

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Accepted Answer

A)  Target marketing
B)  Synergy analysis
C)  Market-product grids
D)  Business portfolio analysis
E)  Diversification analysisF) A) and B)
G) C) and E)

Question 4

Specialized functions such as marketing and finance are generally referred to as

Accepted Answer

A)  cross-functional teams.
B)  managerial groups.
C)  divisions.
D)  departments.
E)  strategic business units.F) C) and D)
G) A) and D)

Question 5

Which two marketing strategies would be used if a firm were not willing to find new markets?

Accepted Answer

A)  Product development and market penetration
B)  Product development and diversification
C)  Market development and product development
D)  Market development and market penetration
E)  Market development and diversificationF) B) and D)
G) B) and C)

Question 6

Market segmentation is a part of what step in the strategic marketing process?

Accepted Answer

A)  Situation analysis
B)  Market-product focus and goal setting
C)  Marketing program
D)  Implementation
E)  EvaluationF) B) and C)
G) C) and E)

Question 7

Figure 2-3a
 
-According to Figure 2-3a above,which of the following is the largest Website Traffic Source?

Accepted Answer

A)  YouTube
B)  Direct traffic
C)  Google
D)  Facebook
E)  TwitterF) B) and D)
G) D) and E)

Question 8

The organizational ________ answers the question,"What will we do?"

Accepted Answer

A)  foundation
B)  direction
C)  culture
D)  strategy
E)  missionF) B) and C)
G) B) and E)

Question 9

Teach for America is an example of

Accepted Answer

A)  an entrepreneurial business firm.
B)  a subchapter S corporation.
C)  a nonprofit organization.
D)  a public value agency.
E)  a 501(c) (3) for-profit organization.F) B) and E)
G) None of the above

Question 10

Market share is the ratio of sales revenue of the firm to the total sales revenue of all ________,including the firm itself.

Accepted Answer

A)  firms in the industry
B)  firms in the competitive set
C)  firms in the WTO
D)  product groupings
E)  domestic firms in a countryF) C) and E)
G) A) and E)

Question 11

If Ben & Jerry's starts selling its super premium ice cream in Brazil for the first time,it will be using a ________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  diversification
D)  market saturation
E)  market penetrationF) B) and D)
G) A) and B)

Question 12

People in the finance and the human resources departments traditionally operate at what organizational level?

Accepted Answer

A)  corporate level
B)  top management level
C)  strategic business unit level
D)  functional level
E)  stakeholder levelF) C) and E)
G) B) and E)

Question 13

Product development refers to the marketing strategy of

Accepted Answer

A)  increasing sales of current products in current markets.
B)  selling current products to new markets.
C)  selling new products to new markets.
D)  selling new products to current markets.
E)  selling the same brands in both current and new markets.F) A) and E)
G) B) and E)

Question 14

Large organizations are extremely complex,and usually consist of ________ organizational levels whose strategies are linked to marketing.

Accepted Answer

A)  two
B)  three
C)  five
D)  six
E)  seven or moreF) A) and E)
G) D) and E)

Question 15

Figure 2-1
 
-In Figure 2-1 above,Box A represents the ________ that oversees the three levels of strategy in an organization.

Accepted Answer

A)  functional level
B)  board of directors
C)  corporate level
D)  CEO
E)  strategic business unit levelF) A) and D)
G) B) and C)

Question 16

Explain the steps in the evaluation phase of the strategic marketing process.

Accepted Answer

The evaluation phase of the st...

Question 17

Toyota had some difficulty recovering from a recall crisis several years ago when it was forced to recall about 6 million vehicles due to a variety of problems,most notably one with the accelerator pedal.To "polish" its brand,it implemented stricter ________ goals to improve the safety and reliability of its vehicles.

Accepted Answer

A)  profit
B)  sales revenue
C)  customer satisfaction
D)  quality
E)  employee welfareF) All of the above
G) B) and C)

Question 18

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings

Accepted Answer

A)  as if each were a separate investment.
B)  to establish their worth to society at large.
C)  to determine which would be suited for a SWOT analysis.
D)  to determine which units are candidates for diversification analysis.
E)  to determine which units can be divided into smaller,tactical business units.F) A) and E)
G) A) and B)

Question 19

Steep markdowns at a retail store for end-of-year sales are likely to help with which goal,rather than a profit one?

Accepted Answer

A)  Social responsibility
B)  Sales
C)  Market share
D)  Customer satisfaction
E)  SurvivalF) A) and C)
G) B) and E)

Question 20

Identify and describe the three phases of the strategic marketing process.

Accepted Answer

The three phases of the strategic market...

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-1 -In Figure 2-1 above,Box A represents the ________ that oversees the three levels of strategy in an organization.

Correct Answer
verified

Teach for America is an example of

Correct Answer
verified

Lands' End is primarily known as a catalog clothing retailer.This means that traditional department stores,mass merchandisers,specialty shops,and other catalog retailers are considered to be Lands' End's

Correct Answer
verified

Explain the steps in the evaluation phase of the strategic marketing process.

Correct Answer
verified
The evaluation phase of the st...
View Answer

Steep markdowns at a retail store for end-of-year sales are likely to help with which goal,rather than a profit one?

Correct Answer
verified

Correct Answer
verified

Market segmentation is a part of what step in the strategic marketing process?

Correct Answer
verified

The organizational ________ answers the question,"What will we do?"

Correct Answer
verified

Market share is the ratio of sales revenue of the firm to the total sales revenue of all ________,including the firm itself.

Correct Answer
verified

Product development refers to the marketing strategy of

Correct Answer
verified

Figure 2-3a -According to Figure 2-3a above,which of the following is the largest Website Traffic Source?

Correct Answer
verified

Identify and describe the three phases of the strategic marketing process.

Correct Answer
verified
The three phases of the strategic market...
View Answer

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Correct Answer
verified

If Ben & Jerry's starts selling its super premium ice cream in Brazil for the first time,it will be using a ________ strategy.

Correct Answer
verified

Which two marketing strategies would be used if a firm were not willing to find new markets?

Correct Answer
verified

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings

Correct Answer
verified

Specialized functions such as marketing and finance are generally referred to as

Correct Answer
verified

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct Answer
verified

Most firms seek to maximize their long-run ________,achieving as high a financial return on their investments as possible.

Correct Answer
verified

Large organizations are extremely complex,and usually consist of ________ organizational levels whose strategies are linked to marketing.

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

Figure 2-1 -In Figure 2-1 above,Box A represents the ________ that oversees the three levels of strategy in an organization.

Correct AnswerverifiedShow Answer

Teach for America is an example of

Correct AnswerverifiedShow Answer

Lands' End is primarily known as a catalog clothing retailer.This means that traditional department stores,mass merchandisers,specialty shops,and other catalog retailers are considered to be Lands' End's

Correct AnswerverifiedShow Answer

Explain the steps in the evaluation phase of the strategic marketing process.

Correct AnswerverifiedThe evaluation phase of the st...View AnswerShow Answer

Steep markdowns at a retail store for end-of-year sales are likely to help with which goal,rather than a profit one?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Market segmentation is a part of what step in the strategic marketing process?

Correct AnswerverifiedShow Answer

The organizational ________ answers the question,"What will we do?"

Correct AnswerverifiedShow Answer

Market share is the ratio of sales revenue of the firm to the total sales revenue of all ________,including the firm itself.

Correct AnswerverifiedShow Answer

Product development refers to the marketing strategy of

Correct AnswerverifiedShow Answer

Figure 2-3a -According to Figure 2-3a above,which of the following is the largest Website Traffic Source?

Correct AnswerverifiedShow Answer

Identify and describe the three phases of the strategic marketing process.

Correct AnswerverifiedThe three phases of the strategic market...View AnswerShow Answer

The Boston Consulting Group uses ________ to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings as though they were a collection of separate investments.

Correct AnswerverifiedShow Answer

If Ben & Jerry's starts selling its super premium ice cream in Brazil for the first time,it will be using a ________ strategy.

Correct AnswerverifiedShow Answer

Which two marketing strategies would be used if a firm were not willing to find new markets?

Correct AnswerverifiedShow Answer

The Boston Consulting Group uses business portfolio analysis to quantify performance measures and growth targets to analyze its clients' strategic business units (SBUs) or offerings

Correct AnswerverifiedShow Answer

Specialized functions such as marketing and finance are generally referred to as

Correct AnswerverifiedShow Answer

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct AnswerverifiedShow Answer

Most firms seek to maximize their long-run ________,achieving as high a financial return on their investments as possible.

Correct AnswerverifiedShow Answer

Large organizations are extremely complex,and usually consist of ________ organizational levels whose strategies are linked to marketing.

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
The evaluation phase of the st...
View Answer

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Correct Answer
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verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified
The three phases of the strategic market...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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