Question 1

The philosophical reason for an organization's existence is referred to as its organizational

Accepted Answer

A)  strategy.
B)  direction.
C)  foundation.
D)  goal.
E)  business.F) A) and E)
G) A) and B)

Question 2

Employees at fashion apparel company,the Sak Elliot Lucca work to embody its ________,which include trust (being honest and credible) ,action (making independent decisions) ,and ownership (treating the company as if one were a founder) .

Accepted Answer

A)  sustainability doctrines
B)  goals and objectives
C)  core values
D)  moral imperatives
E)  functional strategiesF) C) and D)
G) A) and D)

Question 3

Which of the following statements regarding stakeholders is most accurate?

Accepted Answer

A)  Employees are typically not classified as a stakeholder group because they are internal to the organization.
B)  There are only three types of stakeholders: customers,suppliers,and distributors.
C)  All stakeholders are external to the organization.
D)  Stakeholders are a varied group;all are in some way affected by how well a company performs.
E)  Stakeholders are only those that have an ownership stake in an organization.F) B) and D)
G) None of the above

Question 4

A firm's ________ are timeless,capturing its heart and soul,and serve to inspire and motivate its stakeholders.

Accepted Answer

A)  core values
B)  strategic goals
C)  offerings
D)  corporate culture
E)  corporate ethosF) A) and E)
G) B) and D)

Question 5

Figure 2-4
 
-In Figure 2-4 shown above,SBUs found in quadrant A would be called

Accepted Answer

A)  cash cows.
B)  question marks.
C)  dogs.
D)  hedgehogs.
E)  stars.F) B) and D)
G) None of the above

Question 6

Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Accepted Answer

A)  All Internet retailers
B)  Other Internet retailers that sell primarily clothing
C)  All other lifestyle brands
D)  Other clothing retailers,both online and store-only
E)  Other retailers that began selling with catalogsF) A) and B)
G) C) and D)

Question 7

Profit refers to

Accepted Answer

A)  the point at which a company's assets equal its liabilities plus shareholder equity.
B)  the difference between the list and final price of a product or service.
C)  the money earned when the economic order quantity is minimized.
D)  the money left over after a business firm's total expenses are subtracted from its total revenues.
E)  the total amount of revenue accrued through product sales or service distribution.F) A) and E)
G) B) and E)

Question 8

________ convert an organization's mission and business into long- and short-term performance targets.

Accepted Answer

A)  Plans
B)  Tactics
C)  Strategies
D)  Goals
E)  VisionsF) C) and D)
G) A) and C)

Question 9

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Accepted Answer

A)  core benefit proposition
B)  business definition
C)  sustainability doctrine
D)  mission statement
E)  customer value propositionF) C) and E)
G) All of the above

Question 10

All of the following are components of the implementation phase of the strategic marketing process except which?

Accepted Answer

A)  Defining precise tasks,responsibilities,and deadlines
B)  Executing the marketing program
C)  Designing the marketing organization
D)  Conducting R and D
E)  Obtaining resourcesF) B) and C)
G) B) and D)

Question 11

In marketing,an organization refers to

Accepted Answer

A)  a legal entity that consists of people who share a common mission.
B)  a group of people united through contractual or corporate ownership.
C)  a legal entity engaged in business activities solely with the intent of making a profit.
D)  a legal entity engaged in business activities solely with the intent of serving its employees without the intent of making a profit.
E)  a privately owned entity that serves its customers to earn a profit so that it can survive.F) All of the above
G) A) and B)

Question 12

All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?

Accepted Answer

A)  Research the organization's present and prospective customers.
B)  Determine what business the organization is in.
C)  Assess the organization itself.
D)  Identify trends in the organization's industry.
E)  Analyze the organization's competitors.F) B) and D)
G) A) and C)

Question 13

In its business portfolio analysis,an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

Accepted Answer

A)  dogs;question marks
B)  question marks;stars
C)  stars;question marks
D)  stars;dogs
E)  question marks;dogsF) B) and C)
G) A) and B)

Question 14

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in Latvia,it would be using a ________ strategy.

Accepted Answer

A)  product development
B)  market development
C)  market penetration
D)  diversification
E)  market saturationF) All of the above
G) C) and E)

Question 15

A road map for the marketing activities of an organization for a specified future time period,such as one year or five years,is referred to as a

Accepted Answer

A)  business plan.
B)  marketing objective.
C)  marketing plan.
D)  marketing strategy.
E)  marketing program.F) C) and D)
G) B) and D)

Question 16

What is a cross-functional team and how is it used?

Accepted Answer

When developing marketing programs for n...

Question 17

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Accepted Answer

A)  is based solely on company perception rather than actual data.
B)  considers all factors that might impact an SBU's value to an organization.
C)  acts as a strong motivational tool for employees in SBUs that have been labeled "dogs" or "question marks."
D)  forces a firm to place each of its SBUs in the growth-share matrix,which in turn suggests which SBUs will be cash producers or cash users in the future.
E)  identifies specific marketing strategies and marketing tactics on how to solve SBU shortcomings.F) A) and B)
G) B) and E)

Question 18

The actions taken during the implementation phase of the strategic marketing process include which of these?

Accepted Answer

A)  Obtain resources
B)  Select target markets
C)  Position the product
D)  Find points of difference
E)  Correct deviations from expected outcomesF) A) and D)
G) C) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Correct Answer
verified

In marketing,an organization refers to

Correct Answer
verified

The philosophical reason for an organization's existence is referred to as its organizational

Correct Answer
verified

A firm's ________ are timeless,capturing its heart and soul,and serve to inspire and motivate its stakeholders.

Correct Answer
verified

All of the following are components of the implementation phase of the strategic marketing process except which?

Correct Answer
verified

All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?

Correct Answer
verified

The actions taken during the implementation phase of the strategic marketing process include which of these?

Correct Answer
verified

Profit refers to

Correct Answer
verified

________ convert an organization's mission and business into long- and short-term performance targets.

Correct Answer
verified

A road map for the marketing activities of an organization for a specified future time period,such as one year or five years,is referred to as a

Correct Answer
verified

What is a cross-functional team and how is it used?

Correct Answer
verified
When developing marketing programs for n...
View Answer

Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant A would be called

Correct Answer
verified

Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Correct Answer
verified

Which of the following statements regarding stakeholders is most accurate?

Correct Answer
verified

Employees at fashion apparel company,the Sak Elliot Lucca work to embody its ________,which include trust (being honest and credible) ,action (making independent decisions) ,and ownership (treating the company as if one were a founder) .

Correct Answer
verified

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in Latvia,it would be using a ________ strategy.

Correct Answer
verified

In its business portfolio analysis,an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
verified

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

One of the strengths inherent in the use of the BCG business portfolio analysis is that it

Correct AnswerverifiedShow Answer

In marketing,an organization refers to

Correct AnswerverifiedShow Answer

The philosophical reason for an organization's existence is referred to as its organizational

Correct AnswerverifiedShow Answer

A firm's ________ are timeless,capturing its heart and soul,and serve to inspire and motivate its stakeholders.

Correct AnswerverifiedShow Answer

All of the following are components of the implementation phase of the strategic marketing process except which?

Correct AnswerverifiedShow Answer

All of the following form the foundation upon which a firm builds its marketing program during the strategic marketing process except which?

Correct AnswerverifiedShow Answer

The actions taken during the implementation phase of the strategic marketing process include which of these?

Correct AnswerverifiedShow Answer

Profit refers to

Correct AnswerverifiedShow Answer

________ convert an organization's mission and business into long- and short-term performance targets.

Correct AnswerverifiedShow Answer

A road map for the marketing activities of an organization for a specified future time period,such as one year or five years,is referred to as a

Correct AnswerverifiedShow Answer

What is a cross-functional team and how is it used?

Correct AnswerverifiedWhen developing marketing programs for n...View AnswerShow Answer

Figure 2-4 -In Figure 2-4 shown above,SBUs found in quadrant A would be called

Correct AnswerverifiedShow Answer

Which of the following best describes the principal or direct competitors to Lands' End,the catalog and online clothing retailer?

Correct AnswerverifiedShow Answer

Which of the following statements regarding stakeholders is most accurate?

Correct AnswerverifiedShow Answer

Employees at fashion apparel company,the Sak Elliot Lucca work to embody its ________,which include trust (being honest and credible) ,action (making independent decisions) ,and ownership (treating the company as if one were a founder) .

Correct AnswerverifiedShow Answer

If Ben & Jerry's sold a line of new "Get the Dough Out of Politics" T-shirts targeted to college students in Latvia,it would be using a ________ strategy.

Correct AnswerverifiedShow Answer

In its business portfolio analysis,an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

Correct AnswerverifiedShow Answer

The ________ for the American Red Cross is "to prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors."

Correct AnswerverifiedShow Answer

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When developing marketing programs for n...
View Answer

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verified

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verified

In its business portfolio analysis,an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
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