Question 1

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

Accepted Answer

By 2030,the Hispanic population will gro...

Question 2

The Electronic Signatures in Global and National Commerce Act makes digital signatures as valid as pen-and-ink signatures.This act created a demand for software and hardware that would collect,transmit,and receive digital signatures.This example indicates how ________ forces can work together in the marketing environment.

Accepted Answer

A)  technological and regulatory
B)  technological and competitive
C)  social and competitive
D)  social and economic
E)  regulatory and economicF) A) and D)
G) C) and E)

Question 3

The U.S.Securities and Exchange Commission has designated just nine credit-rating agencies as nationally recognized statistical rating organizations,which include Moody's,Standard & Poor's,and Fitch Ratings.These agencies provide opinions on the creditworthiness of other entities and the financial obligations issued by them.Because so few companies can compete in it,the credit-rating industry would be considered a(n)

Accepted Answer

A)  mega monopoly.
B)  oligopoly.
C)  pure competition.
D)  monopolistic competition.
E)  pure monopoly.F) B) and E)
G) B) and D)

Question 4

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Accepted Answer

This question can be made a little more ...

Question 5

The purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition and lower prices by limiting the granting of patents.
B)  give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.
C)  give inventors of new and novel products the right to exclude others from making,using,or selling products that infringe the patented invention.
D)  guarantee the quality and safety of any product produced or distributed in the United States.
E)  level the playing field between inventors who work for large corporations and those who work on their own.F) A) and B)
G) A) and E)

Question 6

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n) ________ force impacting the marketing environment.

Accepted Answer

A)  economic
B)  competitive
C)  technological
D)  social
E)  regulatoryF) A) and B)
G) C) and D)

Question 7

The country expected to have the largest population in 2050 is

Accepted Answer

A)  the United States.
B)  India.
C)  China.
D)  Russia.
E)  Brazil.F) A) and E)
G) C) and D)

Question 8

The College Board reports that since 2000,college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today.This is an example of a(n) ________ condition.

Accepted Answer

A)  deflationary
B)  recessionary
C)  repressive
D)  inflationary
E)  depressiveF) A) and B)
G) C) and E)

Question 9

In the past several decades,attitudes of both men and women have changed.Increased participation in ________ has eliminated one of the most visible inequalities in opportunities for women.

Accepted Answer

A)  organized sports
B)  graduate business (MB
A)  programs
C)  fashion design programs
D)  financial/investment banking jobs
E)  medical professionsF) A) and B)
G) B) and D)

Question 10

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)  jurisprudence.
B)  competitive constraints.
C)  barriers to entry.
D)  restraints of trade.
E)  regulation.F) D) and E)
G) B) and D)

Question 11

Which of the following statements about the American household is most accurate?

Accepted Answer

A)  The structure of the American household has not changed significantly since 1960.
B)  With a drop in the divorce rate,almost 58 percent of households today are married couples with children.
C)  The number of households with working fathers and "stay-at-home" moms has recently begun to increase again and makes up almost 25 percent of all American households.
D)  One of the fastest-growing types of households are those with an adult child who has moved back home with his or her parents.
E)  The percentage of married couples has increased from 50 percent in 1960 to 75 percent today.F) B) and D)
G) A) and B)

Question 12

Americans born between 1977 and 1994 are referred to as

Accepted Answer

A)  Generation X.
B)  baby boomers.
C)  Generation Y.
D)  baby busters.
E)  Generation Z.F) C) and D)
G) A) and E)

Question 13

An increasingly important value for consumers around the world is

Accepted Answer

A)  self-esteem and fitness.
B)  wealth and health.
C)  patriotism and friendship.
D)  family and fun.
E)  sustainability and preservation of the environment.F) B) and E)
G) C) and D)

Question 14

Volkswagen opened a large plant in Chattanooga,Tennessee,in 2011.Within a few years,VW spurred more than 12,400 direct and indirect jobs in the area.The carmaker generates income of over $600 million there annually and boosts state and local tax revenues by over $50 million a year.A huge expansion was announced in 2016 that would nearly double its operations in Tennessee.This example best illustrates a(n) ________ change that has impacted the people and businesses of Chattanooga.

Accepted Answer

A)  social
B)  regulatory
C)  competitive
D)  economic
E)  technologicalF) A) and D)
G) A) and C)

Question 15

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how ________ forces help improve or replace existing products and companies.

Accepted Answer

A)  ecological
B)  regulatory
C)  technological
D)  competitive
E)  marketing mixF) A) and D)
G) A) and E)

Question 16

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

A)  U) S.Department of Justice
B)  National Chamber of Commerce
C)  Better Business Bureau
D)  Federal Trade Commission
E)  National Federation of Independent BusinessF) A) and B)
G) B) and E)

Question 17

By 2030,the U.S.population is expected to exceed

Accepted Answer

A)  273 million.
B)  314 million.
C)  323 million.
D)  359 million.
E)  414 million.F) A) and D)
G) A) and C)

Question 18

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Accepted Answer

A)  races or ethnic groups.
B)  nations.
C)  religions.
D)  generational cohorts.
E)  genders.F) All of the above
G) A) and D)

Question 19

Competitive pressures among existing firms depend on

Accepted Answer

A)  the current economic growth rate.
B)  the total number of established competitors.
C)  low fixed costs.
D)  the rate of industry growth.
E)  the availability of raw materials and natural resources.F) C) and E)
G) None of the above

Question 20

The network of products embedded with connectivity-enabled electronics has come to be known as

Accepted Answer

A)  marketspace.
B)  the extranet.
C)  the Internet of Things.
D)  the cloud.
E)  universal connection.F) B) and D)
G) A) and B)

Exam 3: Scanning the Marketing Environment

The country expected to have the largest population in 2050 is

Correct Answer
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The network of products embedded with connectivity-enabled electronics has come to be known as

Correct Answer
verified

Correct Answer
verified

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Correct Answer
verified

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct Answer
verified
This question can be made a little more ...
View Answer

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct Answer
verified

By 2030,the U.S.population is expected to exceed

Correct Answer
verified

Competitive pressures among existing firms depend on

Correct Answer
verified

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how ________ forces help improve or replace existing products and companies.

Correct Answer
verified

Americans born between 1977 and 1994 are referred to as

Correct Answer
verified

The College Board reports that since 2000,college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today.This is an example of a(n) ________ condition.

Correct Answer
verified

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n) ________ force impacting the marketing environment.

Correct Answer
verified

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

The purpose of patent law is to

Correct Answer
verified

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

Correct Answer
verified
By 2030,the Hispanic population will gro...
View Answer

An increasingly important value for consumers around the world is

Correct Answer
verified

Which of the following statements about the American household is most accurate?

Correct Answer
verified

In the past several decades,attitudes of both men and women have changed.Increased participation in ________ has eliminated one of the most visible inequalities in opportunities for women.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

The country expected to have the largest population in 2050 is

Correct AnswerverifiedShow Answer

The network of products embedded with connectivity-enabled electronics has come to be known as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different

Correct AnswerverifiedShow Answer

Give an example of how each of the five environmental forces can impact an organization's marketing environment.

Correct AnswerverifiedThis question can be made a little more ...View AnswerShow Answer

The best-known self-regulatory group is the ________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Correct AnswerverifiedShow Answer

By 2030,the U.S.population is expected to exceed

Correct AnswerverifiedShow Answer

Competitive pressures among existing firms depend on

Correct AnswerverifiedShow Answer

Medication sensors have been developed that can dispense medicines by circulating within the arteries of the body and sensing when the medication is needed.This is an example of how ________ forces help improve or replace existing products and companies.

Correct AnswerverifiedShow Answer

Americans born between 1977 and 1994 are referred to as

Correct AnswerverifiedShow Answer

The College Board reports that since 2000,college tuition and fees have increased by 160 percent while the share of family income required to pay for tuition at public four-year colleges has risen from 5 percent in 2000 to 17 percent today.This is an example of a(n) ________ condition.

Correct AnswerverifiedShow Answer

Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it would likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n) ________ force impacting the marketing environment.

Correct AnswerverifiedShow Answer

The restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The purpose of patent law is to

Correct AnswerverifiedShow Answer

Explain the trends in the racial and ethnic composition of the United States.How can marketers use this information?

Correct AnswerverifiedBy 2030,the Hispanic population will gro...View AnswerShow Answer

An increasingly important value for consumers around the world is

Correct AnswerverifiedShow Answer

Which of the following statements about the American household is most accurate?

Correct AnswerverifiedShow Answer

In the past several decades,attitudes of both men and women have changed.Increased participation in ________ has eliminated one of the most visible inequalities in opportunities for women.

Correct AnswerverifiedShow Answer

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This question can be made a little more ...
View Answer

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By 2030,the Hispanic population will gro...
View Answer

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