Question 1

A decline in ________ often leads consumers to adjust their spending upwards in other categories.

Accepted Answer

A)  automobile repair prices
B)  gasoline prices
C)  interest rates
D)  consumer confidence
E)  property valuesF) C) and D)
G) D) and E)

Question 2

Local newspaper readership has declined significantly in recent years.Not only are traditional newspapers losing subscribers,they are also losing advertisers.To combat these trends,many newspaper publishers now offer online versions of their printed newspapers.This is most likely a response to which environmental force?

Accepted Answer

A)  economic,since few can afford a newspaper today
B)  competitive,resulting from new,smaller local newspapers that are flourishing
C)  technological,since high-speed printing presses have become easier to use
D)  social,resulting from changing consumer preferences for information delivered online
E)  regulatory,since the government provides tax incentives for paper-based productsF) A) and B)
G) A) and C)

Question 3

________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Accepted Answer

A)  Exclusive deals
B)  Requirement contracts
C)  Tying arrangements
D)  Territorial dealership contracts
E)  Selective promotion contractsF) C) and D)
G) A) and C)

Question 4

To continue to grow,Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value.What are some of the key new approaches that Geek Squad could explore?

Accepted Answer

One possible new approach is to create n...

Question 5

Identify the five environmental forces that affect an organization,and explain them using the coffee industry as an example.What might you predict would be the future of the coffee industry?

Accepted Answer

Environmental trends typically arise fro...

Question 6

Income used to buy luxury items such as a voyage aboard the Queen Mary 2 offered by Cunard referred to as

Accepted Answer

A)  gross income.
B)  disposable income.
C)  surplus income.
D)  wealth income.
E)  discretionary income.F) A) and D)
G) A) and E)

Question 7

The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

Accepted Answer

A)  Consumer Product Safety Act.
B)  Consumer Bill of Rights.
C)  Lanham Act.
D)  Sherman Antitrust Act.
E)  CAN-SPAM Act.F) All of the above
G) A) and D)

Question 8

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Accepted Answer

The following environmental forces have ...

Exam 3: Scanning the Marketing Environment

Income used to buy luxury items such as a voyage aboard the Queen Mary 2 offered by Cunard referred to as

Correct Answer
verified

Correct Answer
verified

A decline in ________ often leads consumers to adjust their spending upwards in other categories.

Correct Answer
verified

Correct Answer
verified

To continue to grow,Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value.What are some of the key new approaches that Geek Squad could explore?

Correct Answer
verified
One possible new approach is to create n...
View Answer

Identify the five environmental forces that affect an organization,and explain them using the coffee industry as an example.What might you predict would be the future of the coffee industry?

Correct Answer
verified
Environmental trends typically arise fro...
View Answer

________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Correct Answer
verified

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

Exam 3: Scanning the Marketing Environment

Income used to buy luxury items such as a voyage aboard the Queen Mary 2 offered by Cunard referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A decline in ________ often leads consumers to adjust their spending upwards in other categories.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

To continue to grow,Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value.What are some of the key new approaches that Geek Squad could explore?

Correct AnswerverifiedOne possible new approach is to create n...View AnswerShow Answer

Identify the five environmental forces that affect an organization,and explain them using the coffee industry as an example.What might you predict would be the future of the coffee industry?

Correct AnswerverifiedEnvironmental trends typically arise fro...View AnswerShow Answer

________ demand buyers purchase all or part of their needs for a product from a particular seller for a period of time.

Correct AnswerverifiedShow Answer

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of these forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
One possible new approach is to create n...
View Answer

Correct Answer
verified
Environmental trends typically arise fro...
View Answer

Correct Answer
verified

Correct Answer
verified
The following environmental forces have ...
View Answer