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Exam 3: Scanning the Marketing Environment

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Question 41

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The purpose of ________ is to give the author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

A) copyright law
B) patent law
C) trademark law
D) commercial law
E) antitrust law

F) A) and D)
G) A) and E)

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Question 42

Multiple Choice

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Increased longevity and increased economic independence may be causes of which trend pertaining to American households?

A) low levels of remarriage among divorcees
B) fewer households with unmarried partners
C) an increase in the number of children per household
D) the growth of gray divorce
E) a decrease in blended families

F) B) and C)
G) A) and D)

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Question 43

Multiple Choice

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Spending on which of the following would be considered discretionary?

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Since ________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Each year,the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials,in response to environmentalists' concerns over lead poisoning in the soil,have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of

Kelly had an excellent year as a junior auditor in 2017,earning $97,000.She paid $37,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her discretionary income?

The entertainment industry in the United States is dominated by Viacom,Disney,and Time Warner.In terms of the form of competition,this industry is an example of a(n)

The Internet of Things (IoT) refers to

Small businesses account for ________ of the gross domestic product (GDP) .

Recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry.This is an example of how ________ forces are applied to industry.

Which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?

The form of competition in which there are many sellers and they each have a similar product is referred to as

A micropolitan statistical area refers to

A software manufacturer will only sell its popular line of Pokémon software games to retailers who will also carry its less successful Hello Kitty software game.This is an example of

If a major food company offered supermarket chains special prices and incentives to carry its brand of frozen vegetables and not to carry competing brands,it could be accused of ________ and would be subject to prosecution if its actions substantially reduced competition.

In marketing,the form of competition that occurs when only one firm sells the product is referred to as

A company can protect its competitive position under ________,which gives inventors of new and novel products the right to exclude others from making,using,or selling products that infringe on the invention.

How would the following environmental trends influence the success of a manufacturer of high-definition televisions (HDTVs): (1)growing number of older Americans;(2)population shifts to remote suburbs and small towns;(3)increase in per capita income and standard of living;and (4)increased use of various types of communication technology?

Recently,the number of people who attended music concerts,plays,and other live entertainment increased because they had the ________ to enjoy these activities.