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What actions does the Federal Trade Commission have the power to implement when dealing with deceptive or misleading advertising and unfair business practices?

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Promotion and advertising are aspects of...

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Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which increasingly common cultural value?


A) preserving the environment
B) paying the least amount possible for products
C) reducing inequality among competing brands
D) believing in fate
E) reducing cognitive dissonance

F) A) and B)
G) A) and C)

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According to the text,several new technologies are expected to have dramatic impacts on marketing.Among those cited are


A) biotechnology,smart grid services,natural user interfaces,and social networks.
B) neuron technology,lithium batteries,cloud computing,and wireless power.
C) crowdsourcing,genomics,QR codes,and weather manipulation.
D) the Internet of Things,autonomous vehicles,wearable technology,and artificial intelligence.
E) nanotechnology,autobots,cloud computing,and electric cars.

F) C) and E)
G) All of the above

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The Child Protection Act (1966) and the Consumer Product Safety Act (1972) are examples of


A) pricing-related legislation.
B) laws specifying product requirements.
C) fair trade legislation.
D) distribution-related legislation.
E) government contracts with private firms.

F) B) and C)
G) A) and E)

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All of the following factors contribute significantly to the rate of change of a country's population except which?


A) life expectancy (the average number of years a population lives from birth)
B) immigration (the number of people who enter a country for the purpose of permanent residence)
C) population density (the total number of people per square mile/kilometer)
D) birth rate (the number of births during a specified time perioD)
E) death rate (the number of deaths during a specified time period)

F) A) and E)
G) A) and B)

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Inventions or innovations from applied science or engineering research are referred to as


A) scientific discoveries.
B) theoretical development.
C) technology.
D) patents.
E) dynamic engineering.

F) B) and E)
G) A) and E)

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Approximately what percentage of U.S.households has an annual income between $25,000 and $99,999?


A) 13
B) 28
C) 37
D) 42
E) 51

F) A) and B)
G) A) and E)

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Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products is often adjusted accordingly.Changing oil prices would be an example of a(n) ________ force.


A) social
B) economic
C) technological
D) competitive
E) regulatory

F) None of the above
G) A) and E)

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The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as


A) customs.
B) morals.
C) norms.
D) culture.
E) ethics.

F) All of the above
G) A) and C)

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Olay,a personal care product firm,offers anti-aging and restoration products like its Total Effects cleansing cloths that are best targeted toward


A) echo-boomers.
B) Generation Z.
C) Generation Y.
D) baby boomers.
E) baby busters.

F) A) and B)
G) A) and D)

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Which of the following currently affects baby boomers,and thus those that market to them,in a significant way?


A) They are beginning to have children.
B) They are getting their high school and college educations.
C) They are currently retiring or nearing retirement age.
D) They are just being born.
E) They are beginning their primary school educations.

F) A) and B)
G) B) and D)

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When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that


A) the company's products comply with current safety standards set by the Consumer Product Safety Commission.
B) it is a member of a voluntary alliance of companies whose goal is to help maintain fair business practices.
C) the firm has met the standards for qualification as a green marketing firm.
D) the firm takes a proactive stance on diversity in the workplace.
E) the company incorporates sustainable business practices.

F) A) and B)
G) A) and D)

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The federal government enacted the ________ to make it unlawful to discriminate in prices charged to different purchasers of the same product,where the effect may substantially lessen competition or help to create a monopoly.


A) Fair Trade Act
B) Clayton Act
C) Lanham Act
D) Robinson-Patman Act
E) Unfair Practices Act

F) C) and D)
G) A) and E)

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A statistical area that has at least one urban cluster of at least 10,000 but less than 50,000 people and adjacent territory that has a high degree of social and economic integration is referred to as a


A) micropolitan statistical area.
B) metropolitan statistical area.
C) consolidated metropolitan statistical area.
D) megapolitan statistical area.
E) metropolitan division.

F) B) and C)
G) All of the above

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Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?


A) Utah
B) Florida
C) Nevada
D) Idaho
E) Illinois

F) A) and C)
G) A) and B)

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Small businesses make up the majority of the competitive landscape for most businesses.There are approximately ________ small businesses in the United States.


A) 17 million
B) 29 million
C) 39 million
D) 52 million
E) 97 million

F) A) and E)
G) B) and E)

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A blended family is


A) the result of the decline in divorce in recent years.
B) a household with unmarried partners.
C) a typical outcome of increased cohabitation.
D) a family formed by merging two previously separated units into a single household.
E) households formed with unrelated individuals.

F) C) and D)
G) A) and C)

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Recent legislation including the Telephone Consumer Protection Act and the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act are reforms that are


A) promotion-related.
B) price-related.
C) distribution-related.
D) self-regulated.
E) product-related.

F) D) and E)
G) All of the above

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The purpose of copyright law is to


A) provide incentives for increased competition.
B) give inventors of new and novel products the right to exclude others from making,using,or selling products that infringe the patented invention.
C) level the playing field between inventors who work for large corporations and those who work on their own.
D) guarantee the quality and safety of any product produced or distributed in the United States.
E) give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.

F) All of the above
G) A) and B)

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Geek Squad set out to provide timely and effective help with all computing needs regardless of the make,model,or place of purchase.Employees were called "agents" and wore uniforms with a Geek Squad logo to create a "humble" attitude that was not threatening to customers.Agents could also be identified by


A) their required crew cuts or ponytails.
B) their black-and-white vehicles with the logo on the door.
C) the tablet devices they constantly carry.
D) pocket protectors and faux black glasses,used to play up the theme.
E) the location consumers could find them in the store,an actual freestanding "shack."

F) A) and B)
G) A) and C)

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