Question 1

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Accepted Answer

A)  demarketing.
B)  triple-top line marketing.
C)  preemptive compliance.
D)  green marketing.
E)  cause marketing.F) All of the above
G) B) and D)

Question 2

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Accepted Answer

A)  Lexus 450 all-electric car
B)  Toyota Tundra gas-electric hybrid truck
C)  Scion iQ micro-subcompact compressed natural gas car
D)  Toyota Prius gas-electric hybrid car
E)  Toyota Camry hydrogen fuel cell hybrid carF) A) and B)
G) A) and C)

Question 3

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Accepted Answer

The three major factors affecting busine...

Question 4

A global undertaking to further environmental quality and green marketing efforts is the

Accepted Answer

A)  ISO 14000 initiative.
B)  Kyoto Protocol.
C)  Green World (GW) initiative.
D)  World Wildlife Federation Conference.
E)  Madrid Protocol initiative.F) A) and D)
G) None of the above

Question 5

The effort to meet today's (global) economic,environmental,and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Accepted Answer

A)  sustainable marketing.
B)  recycle marketing.
C)  cause marketing.
D)  environmental marketing.
E)  recycling.F) D) and E)
G) A) and D)

Question 6

What are the five steps in a social audit?

Accepted Answer

A social audit consists of the following...

Question 7

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued ________ for brands and companies,all other things being equal.

Accepted Answer

A)  sales approach
B)  societal marketing trend
C)  public relations exercise
D)  transactional marketing practice
E)  point of differenceF) B) and E)
G) A) and D)

Question 8

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Accepted Answer

A)  individualism.
B)  utilitarianism.
C)  existentialism.
D)  moral idealism.
E)  socialism.F) B) and C)
G) C) and E)

Question 9

If a representative of a hotel group offered an existing customer a free night in a hotel property,and when the customer checked into the hotel,the concierge asks the guest to attend a presentation about the hotel group's time share opportunities,this business practice would probably fall into which of the following categories?

Accepted Answer

A)  ethical but illegal
B)  ethical and legal
C)  unethical and illegal
D)  unethical but legal
E)  In today's media age,this practice has become universal;any bias is implied and need not be directly stated under the caveat emptor doctrine.F) B) and D)
G) C) and D)

Question 10

According to the personal moral philosophy of ________,if the benefits exceed the costs,the behavior is ethical.

Accepted Answer

A)  hedonism
B)  utilitarianism
C)  existentialism
D)  moral idealism
E)  socialismF) A) and B)
G) A) and E)

Question 11

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Accepted Answer

A)  New advances in fabric manufacturing,such as dirt-repellant fibers,made the need for the product obsolete.
B)  The product accidentally violated the patent rights of a competitor.
C)  Traces of the potentially harmful chemical were found in humans,so the product was voluntarily halted.
D)  New governmental legislation banned the production of one of the product's key component chemicals.
E)  The company developed a new product that didn't contain this chemical and was less costly to produce,resulting in a significantly higher profit margin.F) A) and E)
G) None of the above

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

What are the five steps in a social audit?

Correct Answer
verified
A social audit consists of the following...
View Answer

Correct Answer
verified

The effort to meet today's (global) economic,environmental,and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Correct Answer
verified

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct Answer
verified

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct Answer
verified

A global undertaking to further environmental quality and green marketing efforts is the

Correct Answer
verified

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Correct Answer
verified

According to the personal moral philosophy of ________,if the benefits exceed the costs,the behavior is ethical.

Correct Answer
verified

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued ________ for brands and companies,all other things being equal.

Correct Answer
verified

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct Answer
verified

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct Answer
verified
The three major factors affecting busine...
View Answer

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

What are the five steps in a social audit?

Correct AnswerverifiedA social audit consists of the following...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The effort to meet today's (global) economic,environmental,and social needs without compromising the opportunity for future generations to meet theirs is referred to as

Correct AnswerverifiedShow Answer

One of Toyota's top goals has been to develop advanced vehicle technologies to complement existing ones.The G21 vision arose out of this goal,which eventually led to the production of which of the following vehicles?

Correct AnswerverifiedShow Answer

Why did 3M phase out the production of a chemical used as an ingredient in its Scotchgard fabric protector?

Correct AnswerverifiedShow Answer

A global undertaking to further environmental quality and green marketing efforts is the

Correct AnswerverifiedShow Answer

The 3M company stopped production of a chemical it had made for more than 40 years when tests showed the chemical could be accumulated in human tissue,even though the products in which it was used had no known harmful health or environmental effect.The voluntary action by 3M is an example of

Correct AnswerverifiedShow Answer

According to the personal moral philosophy of ________,if the benefits exceed the costs,the behavior is ethical.

Correct AnswerverifiedShow Answer

Eighty percent of consumers say they will switch to a brand or retailer that supports a good cause if the price and quality of brands or retailers are equal.In short,cause marketing may be a valued ________ for brands and companies,all other things being equal.

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles,which can cut fuel costs by half and lower fuel emissions by 90 percent.This is an example of

Correct AnswerverifiedShow Answer

Describe each of the three factors included in the framework for understanding ethical behavior that influence one's personal moral philosophy and ethical behavior.

Correct AnswerverifiedThe three major factors affecting busine...View AnswerShow Answer

Correct Answer
verified
A social audit consists of the following...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The three major factors affecting busine...
View Answer