Question 1

Society's values and standards that are enforceable in the courts are referred to as

Accepted Answer

A)  situational ethics.
B)  cultural norms.
C)  industry practices.
D)  laws.
E)  the Consumer Bill of Rights.F) B) and D)
G) All of the above

Question 2

Which of the following statements most accurately distinguishes between laws and ethics?

Accepted Answer

A)  Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society.
B)  Ethics deal with religious and moral beliefs while laws deal with social,economic,and environmental behaviors.
C)  Ethics deal with internal (personal) issues while laws deal with external (social) issues.
D)  There is no significant difference between laws and ethics;these terms can be used interchangeably.
E)  Ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts.F) All of the above
G) C) and E)

Question 3

Two former sales representatives of Amgen,a biotech company,alleged the company strongly encouraged its salesforce to search confidential medical records in dermatologists' offices to find names of patients that would benefit from Amgen's drug Enbrel,a psoriasis treatment.After reporting this practice to the president,one rep was fired and the other resigned after receiving a poor performance review.Both sued Amgen,claiming they did not go along with the scheme because they objected to it as being unethical.The two sales representatives are

Accepted Answer

A)  scabs.
B)  cronies.
C)  whistle-blowers.
D)  contrarians.
E)  ombudsmen.F) C) and E)
G) A) and E)

Question 4

All of the following are typically addressed by an organization's code of ethics except which?

Accepted Answer

A)  the dress,sayings,and manner of work of employees
B)  contributions to political parties and government officials
C)  customer and supplier relationships
D)  accurate recordkeeping
E)  conflicts of interestF) A) and E)
G) None of the above

Question 5

ISO 14000 refers to

Accepted Answer

A)  a plan to encourage the purchase of "Made in America" products.
B)  an international plan to further green marketing practices.
C)  an initiative for organizations to support the International Special Olympics Committee and its athletes without endangering its nonprofit status.
D)  the name of the agreement that created the North American Free Trade Association.
E)  a set of standards for registration and certification of a manufacturer's quality management and assurance system based on an on-site audit of practices and procedures developed by the International Standards Organization (ISO) .F) A) and C)
G) All of the above

Question 6

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Accepted Answer

A)  protecting the environment.
B)  enhancing corporate sales and profits.
C)  following industry-specific codes of ethics.
D)  fulfilling societal objectives.
E)  demonstrating ethical behavior.F) A) and C)
G) A) and D)

Question 7

Describe the three major concepts of social responsibility.

Accepted Answer

The three concepts of social responsibil...

Question 8

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  economic espionage.
B)  industrial espionage.
C)  marketplace espionage.
D)  industrial surveillance.
E)  patent infringement.F) A) and B)
G) A) and D)

Question 9

ISO stands for

Accepted Answer

A)  International Service Organizations.
B)  Integrated Standards Organization.
C)  International Standards Organization.
D)  International Sustainable Offerings.
E)  Integrated Solutions Organization.F) B) and D)
G) A) and B)

Question 10

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

Accepted Answer

A)  acceptable provided the merchant providing the service has not violated the Consumer Bill of Rights.
B)  acceptable provided the salesperson doesn't mind.
C)  occasionally permitted when two different firms are competing for a customer's business and both are using equally less than ethical practices.
D)  not acceptable because consumers have an obligation to act ethically and responsibly.
E)  not acceptable unless the participants are nonprofit organizations or charities.F) B) and C)
G) All of the above

Question 11

Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Accepted Answer

The two kinds of unethical behavior that...

Question 12

A home repair referral network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that recommended companies are reliable,the network checks the business licenses,insurance coverages,Better Business Bureau records,and trade references.The recommended home service company also has to agree to a(n) ________,which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)  statement of cultural values
B)  statement of values and beliefs
C)  industry endorsement
D)  code of ethics
E)  contract due diligenceF) D) and E)
G) A) and E)

Question 13

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Accepted Answer

A)  ideals.
B)  morals.
C)  ethics.
D)  culture.
E)  diversity.F) C) and D)
G) B) and C)

Question 14

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Accepted Answer

Before the 1960s,the legal concept of ca...

Question 15

Moral idealism refers to a personal moral philosophy that

Accepted Answer

A)  believes that good will always triumph over evil.
B)  follows the Golden Rule,"You should treat others as you would like others to treat you."
C)  believes all human beings are basically good.
D)  considers individual rights or duties as universal,regardless of the outcome.
E)  believes in "the greatest good for the greatest number."F) None of the above
G) A) and C)

Question 16

Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Accepted Answer

A)  utilitarianism.
B)  social responsibility.
C)  moral idealism.
D)  profit responsibility.
E)  cause marketing.F) D) and E)
G) B) and E)

Question 17

Recently,Chillafish recalled some of its Chillafish brand of children's balance bikes.The Consumer Product Safety Commission website stated that overinflated tires could cause the wheel rims to crack and send pieces of the plastic rim flying,posing a laceration hazard to consumers.Chillafish was responding to consumers' right to

Accepted Answer

A)  choose.
B)  be informed.
C)  be treated courteously.
D)  safety.
E)  happiness.F) None of the above
G) A) and C)

Question 18

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Accepted Answer

A)  contracts and agreements between members of the same industry.
B)  state and local laws regarding ethical business behavior.
C)  the dress codes,manner of work,and sayings of its employees.
D)  the socially responsible behaviors of its customers.
E)  the involvement of shareholders with an organization's day-to-day marketing decisions.F) A) and B)
G) All of the above

Question 19

More than 70 percent of the physicians in the Maricopa County (Arizona) Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs.All physicians were required to adhere to this schedule as a condition for membership in the society.The U.S.Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing.This example illustrates that the physicians' actions were

Accepted Answer

A)  ethical but illegal.
B)  ethical and legal.
C)  unethical and illegal.
D)  unethical but legal.
E)  altruistic but naïve.F) C) and E)
G) C) and D)

Question 20

Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Accepted Answer

Utilitarianism is a personal moral philo...

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

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Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

Correct Answer
verified

Society's values and standards that are enforceable in the courts are referred to as

Correct Answer
verified

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct Answer
verified

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct Answer
verified
Before the 1960s,the legal concept of ca...
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Moral idealism refers to a personal moral philosophy that

Correct Answer
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Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Correct Answer
verified

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct Answer
verified

Describe the three major concepts of social responsibility.

Correct Answer
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The three concepts of social responsibil...
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Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct Answer
verified

ISO stands for

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Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct Answer
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Utilitarianism is a personal moral philo...
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In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

Correct Answer
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Correct Answer
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Which of the following statements most accurately distinguishes between laws and ethics?

Correct Answer
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ISO 14000 refers to

Correct Answer
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Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct Answer
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The two kinds of unethical behavior that...
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All of the following are typically addressed by an organization's code of ethics except which?

Correct Answer
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Correct Answer
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Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Correct AnswerverifiedShow Answer

Practices such as misredeeming coupons,making fraudulent returns of merchandise,filing warranty claims after the claim period,and so on are

Correct AnswerverifiedShow Answer

Society's values and standards that are enforceable in the courts are referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management,expectations for ethical behavior present in formal codes of ethics,and

Correct AnswerverifiedShow Answer

How did President John F.Kennedy change the concept of American business culture away from caveat emptor in the 1960s?

Correct AnswerverifiedBefore the 1960s,the legal concept of ca...View AnswerShow Answer

Moral idealism refers to a personal moral philosophy that

Correct AnswerverifiedShow Answer

Anheuser-Busch's commitment to preserving the natural environment by using renewable fuels such as biogas and landfill gas is an example of

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

Describe the three major concepts of social responsibility.

Correct AnswerverifiedThe three concepts of social responsibil...View AnswerShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns,satisfying customer needs,and

Correct AnswerverifiedShow Answer

ISO stands for

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Define the moral philosophy of utilitarianism and explain its relationship to capitalism.

Correct AnswerverifiedUtilitarianism is a personal moral philo...View AnswerShow Answer

In marketing,the set of values,ideas,and attitudes that are learned and shared among members of a group is referred to as

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Correct AnswerverifiedShow Answer

Which of the following statements most accurately distinguishes between laws and ethics?

Correct AnswerverifiedShow Answer

ISO 14000 refers to

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Business culture affects ethical behavior in competition.Briefly discuss the two most common kinds of unethical competitive behavior.In answering,provide concrete examples for both.

Correct AnswerverifiedThe two kinds of unethical behavior that...View AnswerShow Answer

All of the following are typically addressed by an organization's code of ethics except which?

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Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Before the 1960s,the legal concept of ca...
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Correct Answer
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Correct Answer
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Correct Answer
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The three concepts of social responsibil...
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Correct Answer
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Correct Answer
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Utilitarianism is a personal moral philo...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The two kinds of unethical behavior that...
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Correct Answer
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