Question 1

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Accepted Answer

There are three general variations in th...

Question 2

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Accepted Answer

The five stages in the purchase decision...

Question 3

________ is an example of a public source of information consulted during an external search as part of the purchase decision process.

Accepted Answer

A)  People magazine advertising
B)  Consumer Reports magazine
C)  A salesperson at the Apple Store
D)  Your brother-in-law
E)  A point of purchase display at TargetF) A) and E)
G) None of the above

Question 4

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Accepted Answer

A)  Use sales promotion such as free samples,coupons,and rebates to encourage trial of the brand.
B)  Link the brand attributes with high-involvement issues.
C)  Use Internet search engines such as Google to assist buyers.
D)  Use advertising messages that focus on getting the brand into a consumer's consideration set.
E)  Use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.F) None of the above
G) A) and E)

Question 5

Danilo has decided to purchase a new video game console,not having owned one before.He calls his gamer friends for recommendations about alternative brands and options.He has few concerns about the purchase but wants a quick rundown of the most important aspects to consider.In making his decision,Danilo seems likely to engage in which of the following problem-solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) B) and E)
G) D) and E)

Question 6

Self-concept refers to

Accepted Answer

A)  the degree to which a person is influenced by situational influences.
B)  the need for personal fulfillment.
C)  the way people see themselves and the way they believe others see them.
D)  the degree to which a person trusts his or her own judgment in a purchase situation.
E)  the degree to which a person is influenced by psychological influences.F) A) and E)
G) A) and D)

Question 7

Research shows that consumer socialization with respect to brand preferences begins at

Accepted Answer

A)  the age of 2.
B)  the age of 5 when their cognitive skills have developed to understand the concept of money.
C)  the age of 13 when they become teenagers,and when they can understand the responsibility involved in saving money to be able to consume products and services.
D)  the age of 18 when they become college students,living outside their parents' home for the first time and being responsible for their purchase decisions.
E)  at any time,though most people change their brand preferences many times during their lifetimes.F) A) and B)
G) A) and C)

Question 8

Figure 5-1
 
-The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) C) and D)
G) None of the above

Question 9

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Accepted Answer

A)  family scale.
B)  family life cycle.
C)  family continuum.
D)  household socialization.
E)  household patterning.F) A) and D)
G) B) and D)

Question 10

An Asian American family whose relatives immigrated to the U.S.four generations ago has three children.The oldest son,George,is in medical school.Susan,at the age of 21,is a concert pianist.Brent is a second-year business student.This family is likely to exhibit which of the following Asian American buying patterns?

Accepted Answer

A)  nonassimilated,yet celebrating their culture by purchasing authentic Asian goods
B)  assimilated,exhibiting buying patterns very much like other typical American consumers
C)  assimilated,yet celebrating their culture by seeking traditionally Asian occupations
D)  nonassimilated,due to inherent differences in Asian subcultures that transcend generations
E)  nonassimilated,exhibiting buying patterns very much like other typical American consumersF) All of the above
G) A) and B)

Question 11

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Accepted Answer

A)  problem recognition
B)  information search
C)  alternative evaluation
D)  purchase decision
E)  postpurchase evaluationF) A) and B)
G) B) and E)

Question 12

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as ________ needs.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) C) and E)
G) None of the above

Question 13

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Accepted Answer

A)  competitive offerings.
B)  core values.
C)  perception.
D)  consumer socialization.
E)  temporal effects.F) C) and E)
G) C) and D)

Question 14

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.One segment of the two achievement-motivated groups,known as ________,have high resources and a me-first,my family-first attitude.They are anchors of the status quo.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and B)
G) A) and C)

Question 15

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Accepted Answer

A)  reference groups.
B)  families.
C)  social classes.
D)  subcultures.
E)  normative groups.F) D) and E)
G) A) and B)

Question 16

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content.Elsa is exhibiting

Accepted Answer

A)  cognitive dissonance.
B)  selective retention.
C)  stimulus discrimination.
D)  selective comprehension.
E)  stimulus generalization.F) All of the above
G) D) and E)

Question 17

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?

Accepted Answer

A)  routine response behavior
B)  limited problem solving
C)  extended problem solving
D)  simulated selection
E)  integrated problem solvingF) All of the above
G) C) and D)

Question 18

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Accepted Answer

A)  Avoid Perrier brand stockouts on retailers' shelves.
B)  Make the purchase decision a high-involvement one.
C)  Offer coupons for Perrier bottled water.
D)  Convince retailers to offer only Perrier water.
E)  Denigrate its competition.F) C) and D)
G) C) and E)

Question 19

Why is the family life cycle important to marketing?

Accepted Answer

Consumers act and purchase differently a...

Question 20

Figure 5-6
 
-According to Figure 5-6 above,C defines what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) A) and E)
G) None of the above

Exam 5: Understanding Consumer Behavior

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct Answer
verified

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Correct Answer
verified

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct Answer
verified

Self-concept refers to

Correct Answer
verified

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct Answer
verified
There are three general variations in th...
View Answer

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content.Elsa is exhibiting

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as ________ needs.

Correct Answer
verified

Why is the family life cycle important to marketing?

Correct Answer
verified
Consumers act and purchase differently a...
View Answer

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct Answer
verified

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Correct Answer
verified

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?

Correct Answer
verified

Research shows that consumer socialization with respect to brand preferences begins at

Correct Answer
verified

Figure 5-1 -The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Correct Answer
verified

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct Answer
verified
The five stages in the purchase decision...
View Answer

________ is an example of a public source of information consulted during an external search as part of the purchase decision process.

Correct Answer
verified

Figure 5-6 -According to Figure 5-6 above,C defines what level in the Maslow hierarchy of needs?

Correct Answer
verified

Correct Answer
verified

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

The concept that consists of the distinct phases that a family progresses through from formation to retirement,each phase bringing with it identifiable purchasing behaviors,is referred to as the

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.One of these is

Correct AnswerverifiedShow Answer

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

Correct AnswerverifiedShow Answer

Self-concept refers to

Correct AnswerverifiedShow Answer

Explain the differences between routine problem solving,limited problem solving,and extended problem solving.Give an example of when each might be used.

Correct AnswerverifiedThere are three general variations in th...View AnswerShow Answer

Elsa contends that she can taste the difference between fat-free cheeses and those with regular fat content.Elsa is exhibiting

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the Maslow hierarchy of needs,those needs that are concerned with love and friendship are referred to as ________ needs.

Correct AnswerverifiedShow Answer

Why is the family life cycle important to marketing?

Correct AnswerverifiedConsumers act and purchase differently a...View AnswerShow Answer

The purchase of bottled sparkling water is a low-involvement purchase.How can a market leader such as Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

Correct AnswerverifiedShow Answer

Subgroups within the larger,or national,culture with unique values,ideas,and attitudes are referred to as

Correct AnswerverifiedShow Answer

Which problem solving variation would likely be used for winter coats,sheets,movie rentals,or electric can openers?

Correct AnswerverifiedShow Answer

Research shows that consumer socialization with respect to brand preferences begins at

Correct AnswerverifiedShow Answer

Figure 5-1 -The second stage in the consumer purchase decision process involves gathering facts about possible choices,and may include internal and external sources.What is this stage called?

Correct AnswerverifiedShow Answer

Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Correct AnswerverifiedThe five stages in the purchase decision...View AnswerShow Answer

________ is an example of a public source of information consulted during an external search as part of the purchase decision process.

Correct AnswerverifiedShow Answer

Figure 5-6 -According to Figure 5-6 above,C defines what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Sanaa recently made partner at her law firm,and she is rewarding herself with the purchase of a new car.She told a co-worker,"The Volvo has nine airbags but the Cadillac drives so smoothly." Sanaa is currently in which stage of the purchase decision process?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
There are three general variations in th...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumers act and purchase differently a...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The five stages in the purchase decision...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified