Question 1

Elizabeth has decided to purchase a new electric juicer and plans to call several friends for the latest information about alternative brands.She is not concerned about where she buys it as long as she receives a very liberal return policy should anything go wrong.In making her decision,Elizabeth will engage in which of the following problem-solving variations?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  alternative problem solving
E)  integrated problem solvingF) B) and E)
G) A) and B)

Question 2

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

Accepted Answer

A)  indecisiveness.
B)  cognitive dissonance.
C)  postpurchase stress.
D)  market anxiety.
E)  extended problem solving.F) A) and E)
G) A) and B)

Question 3

Involvement refers to

Accepted Answer

A)  the external influences that affect a consumer's purchase.
B)  the personal,social,and economic significance of the purchase to the consumer.
C)  the level of difficulty involved in making a purchase.
D)  the total number of people involved in the actual exchange process.
E)  the time,energy,and personal investment that will be required to use a product.F) D) and E)
G) B) and C)

Question 4

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Accepted Answer

A)  selective retention.
B)  selective attention.
C)  selective exposure.
D)  selective perception.
E)  stimulus discrimination.F) A) and B)
G) A) and E)

Question 5

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an ________ for information.

Accepted Answer

A)  internal search
B)  extensive search
C)  expert directed search
D)  external search
E)  intensive searchF) A) and C)
G) A) and E)

Question 6

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Accepted Answer

A)  perceptual learning.
B)  retentive learning.
C)  functional learning.
D)  motivated learning.
E)  behavioral learning.F) A) and B)
G) C) and D)

Question 7

Consumers with credit cards

Accepted Answer

A)  are less influenced by physical surrounding than those who pay by cash or check.
B)  are influenced to a certain extent by a retailer's physical surroundings to buy more with their credit cards than with cash.
C)  purchase more than those who purchase with cash or debit cards.
D)  purchase less than those who purchase with cash or debit cards.
E)  purchase less when accompanied by children than when in the company of other adults.F) None of the above
G) C) and D)

Question 8

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Accepted Answer

A)  consideration set assessment.
B)  prepurchase behavior.
C)  evaluative criteria selection.
D)  value perceptions.
E)  information search.F) A) and E)
G) None of the above

Question 9

A college education would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) A) and D)
G) C) and E)

Question 10

Figure 5-1
 
-In Figure 5-1 above,E represents which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  information search
C)  financial transaction
D)  alternative evaluation
E)  postpurchase behaviorF) A) and B)
G) None of the above

Question 11

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) ________ group.

Accepted Answer

A)  dissociative
B)  aspiration
C)  associative
D)  identification
E)  politicalF) D) and E)
G) A) and C)

Question 12

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Accepted Answer

A)  physiological
B)  personal
C)  psychological
D)  social
E)  self-actualizationF) A) and D)
G) B) and C)

Question 13

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Accepted Answer

A)  stimulus generalization.
B)  selective comprehension.
C)  selective retention.
D)  stimulus discrimination.
E)  routine problem solving.F) B) and D)
G) A) and B)

Question 14

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of

Accepted Answer

A)  limited problem solving.
B)  extended problem solving.
C)  situational problem solving.
D)  routine problem solving.
E)  integrated problem solving.F) A) and D)
G) A) and E)

Question 15

Figure 5-1
 
-There are five stages in the consumer purchase decision process.The second stage is

Accepted Answer

A)  information search.
B)  purchase decision.
C)  alternative evaluation.
D)  opportunity identification.
E)  problem recognition.F) A) and B)
G) B) and E)

Question 16

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Accepted Answer

A)  marketing angst.
B)  the temporal state.
C)  the dissociative state.
D)  selective perception.
E)  cognitive dissonance.F) B) and D)
G) All of the above

Question 17

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's ________ in order to attract them as potential residents,part of its workforce,or vacationers.

Accepted Answer

A)  self-concept
B)  individualized perception
C)  self-evaluation
D)  self-actualization
E)  personal perceptionF) A) and C)
G) B) and D)

Question 18

Nico wants to buy a new digital camera for his semester studying abroad,but he knows very little about cameras,having never owned one.As a result,he has begun asking for advice from friends and relatives.In addition,he has talked to salespeople at a Wolf camera shop and Best Buy and he has looked at some websites.Nico is engaging in

Accepted Answer

A)  problem recognition.
B)  an internal search.
C)  the purchase decision.
D)  an external search.
E)  the creation of an antecedent state.F) A) and B)
G) C) and D)

Question 19

Figure 5-1
 
-The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy.What is this stage called?

Accepted Answer

A)  preference development
B)  prepurchase evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) C) and E)
G) C) and D)

Question 20

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

Accepted Answer

A)  limited problem solving
B)  extended problem solving
C)  routine problem solving
D)  situational problem solving
E)  integrated problem solvingF) A) and B)
G) B) and D)

Exam 5: Understanding Consumer Behavior

Figure 5-1 -There are five stages in the consumer purchase decision process.The second stage is

Correct Answer
verified

Involvement refers to

Correct Answer
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College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) ________ group.

Correct Answer
verified

Figure 5-1 -The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy.What is this stage called?

Correct Answer
verified

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

Correct Answer
verified

Figure 5-1 -In Figure 5-1 above,E represents which stage of the consumer purchase decision process?

Correct Answer
verified

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

Correct Answer
verified

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Correct Answer
verified

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Correct Answer
verified

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Correct Answer
verified

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Correct Answer
verified

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of

Correct Answer
verified

Correct Answer
verified

Consumers with credit cards

Correct Answer
verified

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's ________ in order to attract them as potential residents,part of its workforce,or vacationers.

Correct Answer
verified

A college education would satisfy needs at what level of the Maslow hierarchy?

Correct Answer
verified

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Correct Answer
verified

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an ________ for information.

Correct Answer
verified

Correct Answer
verified

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Figure 5-1 -There are five stages in the consumer purchase decision process.The second stage is

Correct AnswerverifiedShow Answer

Involvement refers to

Correct AnswerverifiedShow Answer

College students who wear clothing displaying the Greek letters for fraternities or sororities to which they belong are demonstrating pride in a(n) ________ group.

Correct AnswerverifiedShow Answer

Figure 5-1 -The fourth stage in the consumer purchase decision process includes deciding from whom to buy and when to buy.What is this stage called?

Correct AnswerverifiedShow Answer

You have just purchased an iPad Mini 4 tablet device.After you get home from the store,you brood about whether your choice was right or whether you should have bought a Galaxy Tab S3 when you see an ad for it on TV.This is most likely an example of

Correct AnswerverifiedShow Answer

Figure 5-1 -In Figure 5-1 above,E represents which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which problem-solving variation would normally be used to purchase items such as crackers or laundry detergent?

Correct AnswerverifiedShow Answer

Sensitivity to consumers' consumption or use experience,whether they are satisfied or dissatisfied,is extremely important in their

Correct AnswerverifiedShow Answer

Because the average consumer operates in a complex environment,the human brain attempts to organize and interpret information with a process referred to as

Correct AnswerverifiedShow Answer

The feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives is referred to as

Correct AnswerverifiedShow Answer

If McNeil Consumer Healthcare uses the same brand name for different products such as Tylenol Cold & Flu and Tylenol P.M.based on behavioral learning theory,this strategy is an example of

Correct AnswerverifiedShow Answer

Jenn manages a three-story apartment building near campus.When a tenant recently moved out,she changed the locks and had another set of keys made at Home Depot as she does every time a tenant moves.This is an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consumers with credit cards

Correct AnswerverifiedShow Answer

When the state of Virginia touts the slogan "Virginia is for Lovers," it is trying to appeal to people's ________ in order to attract them as potential residents,part of its workforce,or vacationers.

Correct AnswerverifiedShow Answer

A college education would satisfy needs at what level of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

An Acura automobile ad is headlined by a quote from Henry David Thoreau,"Go in the Direction of Your Dreams." This ad is most likely to appeal to consumers' ________ needs in the Maslow hierarchy of needs.

Correct AnswerverifiedShow Answer

When past experience is insufficient,the risk of making a wrong decision is high,and the cost of gathering information is low,a consumer is more likely to use an ________ for information.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as

Correct AnswerverifiedShow Answer

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