Question 1

What is a subculture? Name examples of products targeted at American subcultures.

Accepted Answer

Subculture refers to a subgroup with uni...

Question 2

The influencing of people during conversations is referred to as

Accepted Answer

A)  opinion formation.
B)  peer persuasion.
C)  interpersonal gossip.
D)  word of mouth.
E)  consumer socialization.F) None of the above
G) B) and D)

Question 3

Figure 5-2
 
-Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.Which smartphone should be chosen if you want a model that costs less than $700 and has above average or better camera quality?

Accepted Answer

A)  Apple iPhone X
B)  Samsung Galaxy S8
C)  HTC U11
D)  LG G6
E)  Motorola Force Droid ZF) B) and D)
G) B) and E)

Question 4

Figure 5-6
 
-Figure 5-6 above depicts the Maslow

Accepted Answer

A)  motivation for preservation.
B)  products pyramid.
C)  hierarchy of needs.
D)  ladder of effects.
E)  psychosocial influences.F) All of the above
G) B) and C)

Question 5

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Accepted Answer

A)  stimulus discrimination
B)  cognitive learning
C)  attitudinal learning
D)  stimulus generalization
E)  behavioral learningF) A) and C)
G) A) and B)

Question 6

In the VALS framework,a person's resources include all of the following except which?

Accepted Answer

A)  self-confidence
B)  curiosity
C)  motivation
D)  information seeking
E)  risk-takingF) C) and D)
G) B) and E)

Question 7

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Accepted Answer

Perception is the process by which an in...

Question 8

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Accepted Answer

A)  moisturizing;anti-aging
B)  sealing;exfoliating
C)  healing;maintenance
D)  tanning;protection
E)  simplicity;convenienceF) A) and D)
G) A) and C)

Question 9

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as ________,have low resources and live in the moment.Although they would like to better their lives,they have difficulty doing so.

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Makers
E)  SurvivorsF) None of the above
G) A) and E)

Question 10

In behavioral learning,a need that moves an individual to action is a(n)

Accepted Answer

A)  drive.
B)  cue.
C)  attitude.
D)  response.
E)  reinforcement.F) All of the above
G) C) and E)

Question 11

Consumers' ability to perceive taste differences in chocolate bars is an example of

Accepted Answer

A)  cognitive dissonance.
B)  stimulus discrimination.
C)  selective retention.
D)  selective comprehension.
E)  stimulus generalization.F) B) and E)
G) C) and D)

Question 12

Status in the Maslow hierarchy of needs is an example of a ________ need.

Accepted Answer

A)  self-actualization
B)  personal
C)  social
D)  safety
E)  physiologicalF) A) and B)
G) None of the above

Question 13

A consumer journey map is a visual representation of

Accepted Answer

A)  a shopper's emotion-based motivations which if triggered will spur a purchase.
B)  situations in which a consumer is physically in contact with a product,such as during trial in a store or at home.
C)  exchanges for a particular product or with a particular brand,including frequency and volume in dollars or units.
D)  a brand's offerings and how they align with various target markets.
E)  all of the touch points for a consumer who comes into contact with a company's products,services,or brands before,during,and after a purchase.F) A) and B)
G) C) and D)

Question 14

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Accepted Answer

Students should agree.Firms have begun t...

Question 15

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

Accepted Answer

A)  purchase task
B)  social surroundings
C)  physical surroundings
D)  temporal effects
E)  spatial surroundingsF) D) and E)
G) B) and D)

Question 16

As a result of ________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective perception
E)  subliminal discriminationF) None of the above
G) D) and E)

Question 17

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and D)
G) A) and B)

Question 18

Figure 5-5
 
-In Figure 5-5 above,E represents the

Accepted Answer

A)  consumer purchase decision process.
B)  consumer communication model.
C)  marketing research process.
D)  marketing program.
E)  consumption strategy model.F) B) and E)
G) A) and B)

Question 19

Learning refers to

Accepted Answer

A)  content that has been transferred from short-term to long-term memory.
B)  those behaviors that result from repeated experience and reasoning.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people.
E)  a predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and B)
G) B) and E)

Question 20

Figure 5-6
 
-In the Maslow hierarchy of needs,a health insurance policy would satisfy a ________ need.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) None of the above
G) B) and E)

Exam 5: Understanding Consumer Behavior

Figure 5-2 -Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.Which smartphone should be chosen if you want a model that costs less than $700 and has above average or better camera quality?

Correct Answer
verified

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct Answer
verified
Perception is the process by which an in...
View Answer

Figure 5-6 -In the Maslow hierarchy of needs,a health insurance policy would satisfy a ________ need.

Correct Answer
verified

Status in the Maslow hierarchy of needs is an example of a ________ need.

Correct Answer
verified

In the VALS framework,a person's resources include all of the following except which?

Correct Answer
verified

What is a subculture? Name examples of products targeted at American subcultures.

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct Answer
verified

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Figure 5-6 -Figure 5-6 above depicts the Maslow

Correct Answer
verified

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.

Correct Answer
verified

In behavioral learning,a need that moves an individual to action is a(n)

Correct Answer
verified

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct Answer
verified

Learning refers to

Correct Answer
verified

A consumer journey map is a visual representation of

Correct Answer
verified

Correct Answer
verified

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct Answer
verified
Students should agree.Firms have begun t...
View Answer

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

Correct Answer
verified

Figure 5-5 -In Figure 5-5 above,E represents the

Correct Answer
verified

The influencing of people during conversations is referred to as

Correct Answer
verified

As a result of ________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Figure 5-2 -Figure 5-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models.Which smartphone should be chosen if you want a model that costs less than $700 and has above average or better camera quality?

Correct AnswerverifiedShow Answer

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Correct AnswerverifiedPerception is the process by which an in...View AnswerShow Answer

Figure 5-6 -In the Maslow hierarchy of needs,a health insurance policy would satisfy a ________ need.

Correct AnswerverifiedShow Answer

Status in the Maslow hierarchy of needs is an example of a ________ need.

Correct AnswerverifiedShow Answer

In the VALS framework,a person's resources include all of the following except which?

Correct AnswerverifiedShow Answer

What is a subculture? Name examples of products targeted at American subcultures.

Correct AnswerverifiedSubculture refers to a subgroup with uni...View AnswerShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct AnswerverifiedShow Answer

A major shift in the needs of consumers using Coppertone products for their skin has been from ________ to ________.

Correct AnswerverifiedShow Answer

Figure 5-6 -Figure 5-6 above depicts the Maslow

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have high resources and are social and spontaneous.They are first in,first out of trend adoption.

Correct AnswerverifiedShow Answer

In behavioral learning,a need that moves an individual to action is a(n)

Correct AnswerverifiedShow Answer

Consumers' ability to perceive taste differences in chocolate bars is an example of

Correct AnswerverifiedShow Answer

Learning refers to

Correct AnswerverifiedShow Answer

A consumer journey map is a visual representation of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Would you agree or disagree with the following statement? "It's a lot cheaper and easier to keep existing customers than to try to find new ones." Explain your answer.

Correct AnswerverifiedStudents should agree.Firms have begun t...View AnswerShow Answer

The crowded aisles in retail stores at holiday time may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would due to being harried or overwhelmed.This situation is most closely related to which of the following situational influences?

Correct AnswerverifiedShow Answer

Figure 5-5 -In Figure 5-5 above,E represents the

Correct AnswerverifiedShow Answer

The influencing of people during conversations is referred to as

Correct AnswerverifiedShow Answer

As a result of ________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Perception is the process by which an in...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Subculture refers to a subgroup with uni...
View Answer

Correct Answer
verified

A major shift in the needs of consumers using Coppertone products for their skin has been from to .

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students should agree.Firms have begun t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified