Question 1

All of the following variables are central to how consumers learn from repeated experience except which?

Accepted Answer

A)  purchase
B)  reinforcement
C)  response
D)  drive
E)  cueF) B) and D)
G) None of the above

Question 2

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Accepted Answer

A)  physical surroundings
B)  purchase task
C)  temporal effects
D)  consumer involvement
E)  antecedent statesF) A) and C)
G) All of the above

Question 3

Women influence what percentage of new-car buying decisions?

Accepted Answer

A)  15 percent
B)  20 percent
C)  45 percent
D)  68 percent
E)  84 percentF) B) and D)
G) D) and E)

Question 4

Subliminal perception refers to

Accepted Answer

A)  the process of seeing or hearing messages without being aware of them.
B)  a person's innate ability to read nonverbal cues such as body language and facial expressions.
C)  the ability of a person to understand the allegorical meanings behind words,sentences,or paragraphs communicated in writing or speech.
D)  the process of being brainwashed to the point of acting in a way that is contrary to or inconsistent with one's normal behavior.
E)  the inability of a person to communicate due to lack of background knowledge or experience.F) All of the above
G) B) and D)

Question 5

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A)  groceries
B)  children's toys
C)  medicine
D)  home appliances
E)  car maintenance productsF) All of the above
G) A) and D)

Question 6

Consumer ________ are a marketer's product,service,or brand contacts with a consumer from start-to-finish in the purchase decision process.

Accepted Answer

A)  interactions
B)  situations
C)  touchpoints
D)  integrations
E)  metricsF) A) and E)
G) A) and D)

Question 7

In the VALS framework,consumers motivated by ideals are guided by knowledge and principles.One segment of the two Ideals-motivated groups,known as ________,have fewer resources and are not looking to change society.They believe in right/wrong for a good life.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) B) and D)
G) B) and C)

Question 8

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Accepted Answer

A)  the industry was discussing the abandonment of self-regulation practices.
B)  women have an intense dislike of price negotiation,yet still want to buy a car.
C)  many recent immigrants into the United States are not accustomed to negotiation.
D)  women distrust men in general and car salesmen in particular.
E)  a sluggish economy guarantees that negotiations would produce negative profit per vehicle.F) A) and B)
G) A) and C)

Question 9

Brand loyalty refers to

Accepted Answer

A)  the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B)  a favorable attitude toward and consistent purchase of a single brand over time.
C)  a formalized agreement of a vendor to carry one brand over another because it views the quality of that brand to be superior to all others.
D)  the willingness of consumers to try a new brand in a brand line based upon their satisfaction with other brands in the line.
E)  the faith that other products manufactured by the same company with the same brand name will be of the same quality.F) B) and C)
G) A) and B)

Question 10

Scanning your memory for previous experiences with products or brands is called

Accepted Answer

A)  problem recognition.
B)  alternative evaluation.
C)  cognitive dissonance.
D)  internal search.
E)  external search.F) B) and C)
G) A) and E)

Question 11

Consumer behavior refers to

Accepted Answer

A)  the aspects of a consumer's decision-making processes that cannot be measured.
B)  the actions a person takes in purchasing and using products and services,including the mental and social processes that come before and after these actions.
C)  the five stages a buyer passes through in making choices about which product and service to investigate,purchase,and consume.
D)  the mental and social processes related to purchasing that are innate in a person from birth.
E)  those purchasing behaviors that result from (1) repeated experience and (2) reasoning.F) A) and D)
G) A) and E)

Question 12

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Accepted Answer

A)  aspiration group
B)  dissociative group
C)  assimilation group
D)  integrated group
E)  associative groupF) A) and B)
G) C) and D)

Question 13

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Accepted Answer

A)  points of difference.
B)  informational alternatives.
C)  evaluative criteria.
D)  competitive advantages.
E)  consumer attributes.F) C) and D)
G) B) and D)

Question 14

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Accepted Answer

A)  using a behavioral learning technique.
B)  reducing perceived risk.
C)  creating stimulus generalization.
D)  using a cognitive learning technique.
E)  using an attitudinal learning technique.F) B) and C)
G) B) and D)

Question 15

BzzAgent is a firm that specializes in a marketing strategy known as

Accepted Answer

A)  corporate espionage.
B)  teaser advertising.
C)  spin.
D)  buzz.
E)  viral marketing.F) B) and E)
G) A) and D)

Question 16

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the ________ and the ________.

Accepted Answer

A)  Thinkers;Believers
B)  Strivers;Survivors
C)  Achievers;Strivers
D)  Innovators;Survivors
E)  Experiencers;MakersF) C) and D)
G) A) and D)

Question 17

Define consumer socialization.

Accepted Answer

Consumer socialization is a process by w...

Question 18

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

Accepted Answer

A)  traditional family
B)  typical household unit
C)  socialized household
D)  family stage
E)  idealized family unitF) A) and B)
G) A) and C)

Question 19

What percentage of all consumer conversations about brands happen face-to-face?

Accepted Answer

A)  25 percent
B)  33 percent
C)  50 percent
D)  75 percent
E)  90 percentF) All of the above
G) A) and B)

Question 20

Customer satisfaction is an important focus for marketers because

Accepted Answer

A)  marketing research is an expensive proposition;the fewer times it needs to be done,the better off the company is.
B)  the financial value of a satisfied,loyal customer over time can be significant.
C)  consumers are unable to assess it by themselves.
D)  attracting new customers is easier than keeping old ones.
E)  a 50 percent increase in customer retention can increase a company's profits by 5 percent.F) B) and D)
G) D) and E)

Exam 5: Understanding Consumer Behavior

The back of a box of Hinode Harvest Blend rice mix suggests cooking with chicken broth for added flavor.This is an example of

Correct AnswerverifiedShow Answer

Scanning your memory for previous experiences with products or brands is called

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by ideals are guided by knowledge and principles.One segment of the two Ideals-motivated groups,known as ________,have fewer resources and are not looking to change society.They believe in right/wrong for a good life.

Correct AnswerverifiedShow Answer

The ________,a married couple with children younger than 18 years,constitutes just 20 percent of all U.S.households.

Correct AnswerverifiedShow Answer

Consumer ________ are a marketer's product,service,or brand contacts with a consumer from start-to-finish in the purchase decision process.

Correct AnswerverifiedShow Answer

Subliminal perception refers to

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Which type of purchase is most likely to be the result of joint decision making?

Correct AnswerverifiedShow Answer

What percentage of all consumer conversations about brands happen face-to-face?

Correct AnswerverifiedShow Answer

Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the ________ and the ________.

Correct AnswerverifiedShow Answer

Some automobile dealerships employ a nonnegotiable or no-haggle price strategy to sell their cars.A customer who wants to buy a new or used car would pay the posted price.These dealers probably adopted this pricing policy because

Correct AnswerverifiedShow Answer

The Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology to deliver more power,convenience,prestige,and fuel economy than non-hybrid cars.If a consumer used these attributes in evaluating this vehicle against others,the attributes would be considered

Correct AnswerverifiedShow Answer

Brand loyalty refers to

Correct AnswerverifiedShow Answer

All of the following are situational influences that can have an impact on a consumer's purchase decision process except which?

Correct AnswerverifiedShow Answer

BzzAgent is a firm that specializes in a marketing strategy known as

Correct AnswerverifiedShow Answer

Consumer behavior refers to

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Define consumer socialization.

Correct AnswerverifiedConsumer socialization is a process by w...View AnswerShow Answer

Women influence what percentage of new-car buying decisions?

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All of the following variables are central to how consumers learn from repeated experience except which?

Correct AnswerverifiedShow Answer

Customer satisfaction is an important focus for marketers because

Correct AnswerverifiedShow Answer

An American Express advertising claim that "membership has its privileges" creates which type of reference group?

Correct AnswerverifiedShow Answer

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Two VALS segments stand apart.One segment represents the group with the highest resources and innovation and the other segment represents the group with the lowest resources and innovation.These two groups are the and the .

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Consumer socialization is a process by w...
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