Question 1

A person's consistent behaviors or responses to recurring situations is referred to as

Accepted Answer

A)  motivation.
B)  core values.
C)  culture.
D)  perception.
E)  personality.F) A) and E)
G) A) and B)

Question 2

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Accepted Answer

A)  routine response behavior
B)  extended problem solving
C)  simulated selection
D)  integrated problem solving
E)  limited problem solvingF) A) and D)
G) A) and C)

Question 3

In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called

Accepted Answer

A)  Believers.
B)  Experiencers.
C)  Strivers.
D)  Makers.
E)  Survivors.F) A) and B)
G) A) and D)

Question 4

Perceived risk is

Accepted Answer

A)  an unmerited fear of being taken advantage of in an exchange situation.
B)  the feeling of postpurchase psychological tension or anxiety that consumers may experience when faced with two or more highly attractive alternatives.
C)  the degree to which a seller is willing to make an exchange based upon a customer's creditworthiness.
D)  the personal,social,and economic significance of the purchase to the consumer.
E)  the anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be negative consequences.F) B) and D)
G) A) and B)

Question 5

Figure 5-1
 
-There are five stages in the consumer purchase decision process.Immediately following the information search stage is

Accepted Answer

A)  preference development.
B)  purchase decision.
C)  alternative evaluation.
D)  opportunity testing.
E)  problem recognition.F) D) and E)
G) All of the above

Question 6

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

A)  relational sources.
B)  public sources.
C)  personal sources.
D)  stakeholder sources.
E)  marketer-dominated sources.F) A) and C)
G) A) and E)

Question 7

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' ________ and encourage purchases.

Accepted Answer

A)  behavioral learning
B)  cognitive learning
C)  brand loyalty
D)  perceived risk
E)  rational dissonanceF) A) and B)
G) All of the above

Question 8

A local country club has a great golf course,swimming pool,tennis courts,and even a stable for horses.It also has numerous high-profile businesspeople,doctors,and local politicians as members.To attract new members,the club's board of directors should focus its marketing efforts on people who view its current members as a(n) ________ group.

Accepted Answer

A)  associative
B)  aspiration
C)  dissociative
D)  pressure
E)  involvementF) B) and C)
G) A) and C)

Question 9

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Accepted Answer

A)  It is a lot easier to find new customers than to retain existing ones.
B)  According to research,it is equally costly to acquire new customers and retain existing ones.
C)  Existing customers do not spend as much as new customers since the former like the old products rather than the new ones new customers like.
D)  The buying experience,customer satisfaction,and customer retention can increase a firm's profits.
E)  Unless a marketing promotion to retain customer loyalty can increase market share by at least 5 percent,it is not worth the expenditure.F) A) and B)
G) B) and E)

Question 10

Figure 5-6
 
-In the Maslow hierarchy of needs,those needs that are basic to survival and must be satisfied first are referred to as

Accepted Answer

A)  physiological needs.
B)  safety needs.
C)  social needs.
D)  personal needs.
E)  self-actualization needs.F) C) and D)
G) A) and C)

Question 11

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Accepted Answer

A)  physiological
B)  personal
C)  interaction
D)  social
E)  psychologicalF) A) and D)
G) B) and D)

Question 12

For Coppertone products,form (lotion vs.spray) ,SPF level,and price are the most common

Accepted Answer

A)  consideration set.
B)  perceived risks.
C)  situational influences.
D)  marketing mix influences.
E)  evaluative criteria.F) B) and C)
G) A) and E)

Question 13

An example of a marketer-dominated source of information consulted during an external search is

Accepted Answer

A)  previous ownership of a product.
B)  a Better Business Bureau rating.
C)  a product display in a retail store.
D)  a consumer program on talk radio.
E)  your mother.F) B) and D)
G) B) and E)

Question 14

A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

Accepted Answer

A)  a gift for her mother-in-law.
B)  an iPhone.
C)  disposable diapers.
D)  a swing set.
E)  a weekend getaway.F) A) and D)
G) A) and C)

Question 15

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.
E)  stimulus discrimination.F) A) and B)
G) A) and C)

Question 16

For high-involvement purchases,consumers typically do all of the following except which?

Accepted Answer

A)  spend considerable time evaluating criteria for the consideration set
B)  participate in word-of-mouth communication
C)  evaluate a single product attribute,such as price
D)  consider many brands
E)  use both internal and external sources in information searchF) A) and E)
G) D) and E)

Question 17

State Farm insurance products would satisfy needs at what level of the Maslow hierarchy?

Accepted Answer

A)  physiological
B)  self-actualization
C)  personal
D)  safety
E)  socialF) All of the above
G) B) and E)

Question 18

Motivation refers to

Accepted Answer

A)  the stimulus required to cause a consumer to do something uncharacteristic of himself.
B)  the energizing force that stimulates behavior to satisfy a consumer need.
C)  a person's consistent behaviors or responses to recurring situations.
D)  the way people see themselves and the way they believe others see them.
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) A) and B)
G) None of the above

Question 19

A(n) ________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Accepted Answer

A)  external search
B)  cognitive search
C)  alternative search
D)  internal search
E)  postpurchase searchF) C) and E)
G) All of the above

Question 20

If you hold a personal value of thriftiness,then you probably will have a favorable ________ toward automobiles with good fuel economy.

Accepted Answer

A)  belief
B)  value
C)  attitude
D)  motivation
E)  perceptionF) A) and D)
G) B) and D)

Exam 5: Understanding Consumer Behavior

Motivation refers to

Correct Answer
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A(n) ________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Correct Answer
verified

Correct Answer
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A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

Correct Answer
verified

A person's consistent behaviors or responses to recurring situations is referred to as

Correct Answer
verified

Figure 5-6 -In the Maslow hierarchy of needs,those needs that are basic to survival and must be satisfied first are referred to as

Correct Answer
verified

Figure 5-1 -There are five stages in the consumer purchase decision process.Immediately following the information search stage is

Correct Answer
verified

Perceived risk is

Correct Answer
verified

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' ________ and encourage purchases.

Correct Answer
verified

In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called

Correct Answer
verified

State Farm insurance products would satisfy needs at what level of the Maslow hierarchy?

Correct Answer
verified

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Correct Answer
verified

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Correct Answer
verified

An example of a marketer-dominated source of information consulted during an external search is

Correct Answer
verified

For Coppertone products,form (lotion vs.spray) ,SPF level,and price are the most common

Correct Answer
verified

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Correct Answer
verified

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct Answer
verified

For high-involvement purchases,consumers typically do all of the following except which?

Correct Answer
verified

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct Answer
verified

If you hold a personal value of thriftiness,then you probably will have a favorable ________ toward automobiles with good fuel economy.

Correct Answer
verified

Exam 5: Understanding Consumer Behavior

Motivation refers to

Correct AnswerverifiedShow Answer

A(n) ________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A mother of two toddlers would primarily use an internal search during the purchase decision process when purchasing

Correct AnswerverifiedShow Answer

A person's consistent behaviors or responses to recurring situations is referred to as

Correct AnswerverifiedShow Answer

Figure 5-6 -In the Maslow hierarchy of needs,those needs that are basic to survival and must be satisfied first are referred to as

Correct AnswerverifiedShow Answer

Figure 5-1 -There are five stages in the consumer purchase decision process.Immediately following the information search stage is

Correct AnswerverifiedShow Answer

Perceived risk is

Correct AnswerverifiedShow Answer

When Kia Motors offered a 10-year,100,000-mile warranty for its Kia Soul automobile,its strategy was to reduce consumers' ________ and encourage purchases.

Correct AnswerverifiedShow Answer

In the VALS framework,achievement-motivated consumers who have lower levels of education and household income than Achievers are called

Correct AnswerverifiedShow Answer

State Farm insurance products would satisfy needs at what level of the Maslow hierarchy?

Correct AnswerverifiedShow Answer

Firms such as Ford and Frito-Lay have learned which of the following marketing lessons?

Correct AnswerverifiedShow Answer

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

Correct AnswerverifiedShow Answer

An example of a marketer-dominated source of information consulted during an external search is

Correct AnswerverifiedShow Answer

For Coppertone products,form (lotion vs.spray) ,SPF level,and price are the most common

Correct AnswerverifiedShow Answer

Which problem solving variation would typically be used for blenders,a restaurant for lunch,or professional ball game tickets?

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

For high-involvement purchases,consumers typically do all of the following except which?

Correct AnswerverifiedShow Answer

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness,then you probably will have a favorable ________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

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