Question 1

A country's communications,transportation,financial,and distribution systems are considered to be its

Accepted Answer

A)  capital improvements.
B)  fixed-asset base.
C)  economic infrastructure.
D)  geopolitical wealth.
E)  asset wealth.F) B) and E)
G) A) and B)

Question 2

Semiotics refers to

Accepted Answer

A)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B)  a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C)  a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D)  a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E)  the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.F) A) and E)
G) D) and E)

Question 3

Economic espionage is the clandestine collection of trade secrets or

Accepted Answer

A)  government economic information.
B)  military intelligence.
C)  government weapons information.
D)  banking information.
E)  proprietary information about competitors.F) B) and C)
G) B) and E)

Question 4

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Accepted Answer

A)  meganational firm.
B)  extranational firm.
C)  international firm.
D)  multinational firm.
E)  transnational firm.F) A) and B)
G) B) and E)

Question 5

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

Accepted Answer

A)  quota.
B)  tariff.
C)  WTO tax.
D)  subsidy.
E)  excise tax.F) A) and B)
G) C) and D)

Question 6

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  trade piracy.
B)  transnational fraud.
C)  economic espionage.
D)  competitive duplicity.
E)  transnational espionage.F) B) and D)
G) None of the above

Question 7

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Accepted Answer

A)  cross trade
B)  countertrade
C)  exchange trade
D)  trade feedback
E)  market tradingF) C) and D)
G) B) and E)

Question 8

Values are

Accepted Answer

A)  personally or socially held core beliefs that are consistent within a given culture.
B)  the beliefs that dictate a person's behavior,which are often derived from a religious code of conduct.
C)  personally or socially preferable modes of conduct or states of existence that tend to persist over time.
D)  the innate sense of what a person considers to be right or wrong in terms of his or her own conduct when dealing with others.
E)  those personality traits regarding honesty and integrity that have been passed down from generation to generation.F) D) and E)
G) A) and B)

Question 9

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  product adaptation strategy
C)  dual adaptation strategy
D)  product invention strategy
E)  communication adaptation strategyF) A) and B)
G) A) and C)

Question 10

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A)  up to 15 years in prison and fines up to $500,000.
B)  life in prison with the possibility of parole after 25 years.
C)  25 years in prison and a $10 million fine.
D)  permanent expulsion from the United States.
E)  30 years in prison and fines proportional to the damage caused.F) A) and C)
G) A) and D)

Question 11

The Economic Espionage Act

Accepted Answer

A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of UN members and requires the home country to impose any penalties.
B)  imposes a personal fine on a convicted U.S.citizen of up to $10 million.
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts.
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States.
E)  is well-intended in theory,but is virtually impossible to enforce.F) B) and C)
G) B) and E)

Question 12

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

Accepted Answer

A)  product extension strategy
B)  communication adaptation strategy
C)  product adaptation strategy
D)  dual adaptation strategy
E)  product invention strategyF) C) and E)
G) A) and B)

Question 13

Currency exchange rate refers to

Accepted Answer

A)  the unit equivalency of all international currency.
B)  the ratio of a nation's basic unit of currency relative to the price of silver.
C)  the ratio of a nation's basic unit of currency relative to the price of gold.
D)  the price of one country's currency expressed in terms of another country's currency.
E)  the unit of wealth (gold,oil,diamonds,etc. ) upon which a nation bases its national currency.F) A) and E)
G) B) and C)

Question 14

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Accepted Answer

A)  franchising
B)  licensing
C)  joint venture
D)  direct investment
E)  exportingF) C) and E)
G) D) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Correct Answer
verified

Economic espionage is the clandestine collection of trade secrets or

Correct Answer
verified

Values are

Correct Answer
verified

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

Correct Answer
verified

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

Correct Answer
verified

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

Correct Answer
verified

Semiotics refers to

Correct Answer
verified

The Economic Espionage Act

Correct Answer
verified

A country's communications,transportation,financial,and distribution systems are considered to be its

Correct Answer
verified

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct Answer
verified

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct Answer
verified

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct Answer
verified

Currency exchange rate refers to

Correct Answer
verified

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

An estimated 10 to 15 percent of world trade involves ________,the practice of using barter rather than money for making global sales.

Correct AnswerverifiedShow Answer

Economic espionage is the clandestine collection of trade secrets or

Correct AnswerverifiedShow Answer

Values are

Correct AnswerverifiedShow Answer

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,C refers to which type of strategy?

Correct AnswerverifiedShow Answer

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a(n)

Correct AnswerverifiedShow Answer

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-5 above,A refers to which type of strategy?

Correct AnswerverifiedShow Answer

Semiotics refers to

Correct AnswerverifiedShow Answer

The Economic Espionage Act

Correct AnswerverifiedShow Answer

A country's communications,transportation,financial,and distribution systems are considered to be its

Correct AnswerverifiedShow Answer

The clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Correct AnswerverifiedShow Answer

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct AnswerverifiedShow Answer

The ________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Correct AnswerverifiedShow Answer

Currency exchange rate refers to

Correct AnswerverifiedShow Answer

A firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Correct AnswerverifiedShow Answer

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