Question 1

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc...

Question 2

Among business products,support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations.
B)  supplies.
C)  raw materials.
D)  accessory equipment.
E)  components.F) C) and E)
G) A) and C)

Question 3

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities.
B)  the overcharging in price for a minor product enhancement.
C)  the requirement of having consumers learn new behaviors with a continuous innovation.
D)  an excessive number of product functions that overwhelms consumers with unnecessary complexity.
E)  the increase in package size when adding more content or making a product larger (the mega phenomenon) .F) A) and E)
G) C) and D)

Question 4

A new-product or service protocol is

Accepted Answer

A)  the standardized procedures a firm follows for the inception,design,manufacturing,promotion,and distribution of a new product.
B)  a formalized statement of intent regarding what will be sold,to whom it will be sold,and by whom it will be sold.
C)  maintaining compliance with all licensing,manufacturing,and distribution standards established by the U.S.Federal Trade Commission (FT
C)  .
D)  a statement that identifies a well-defined target market,specific customers' needs,wants,and preferences,and what the product or service will be and do to satisfy consumers.
E)  the raw unwritten ideas to produce a single commercially successful new product.F) A) and E)
G) A) and D)

Question 5

Figure 10-2
 
-An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

Accepted Answer

A)  the price.
B)  the extent of media promotion.
C)  the degree of potential product cannibalization.
D)  the presence of feature bloat.
E)  the degree of learning required by the consumer.F) A) and B)
G) None of the above

Question 6

Test marketing involves offering a product for sale

Accepted Answer

A)  to a random sample of people in the top 10 U.S.cities.
B)  in as broad a geographic region as possible.
C)  to consumers that are representative of the target market.
D)  on a limited basis in a defined area.
E)  only on certain days of the week and hours of the day.F) C) and D)
G) A) and B)

Question 7

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the ________ stage of the new-product development process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  market testing
E)  commercializationF) C) and E)
G) B) and C)

Question 8

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A)  functional;aesthetic
B)  required;desired
C)  tactile;conceptual
D)  durable;nondurable
E)  product;serviceF) A) and D)
G) C) and D)

Question 9

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  napkins
B)  water heater
C)  insurance
D)  iPod
E)  laser surgeryF) None of the above
G) A) and B)

Question 10

There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Accepted Answer

A)  idea generation.
B)  screening and evaluation.
C)  screening and analysis.
D)  new-product strategy development.
E)  product assessment.F) B) and C)
G) C) and D)

Question 11

A product can be classified as new from all of the following perspectives except which?

Accepted Answer

A)  the organization's
B)  existing offerings
C)  legal
D)  the firm's competitors
E)  the consumer'sF) A) and D)
G) A) and C)

Question 12

How can a firm use a test market in its new-product development process?

Accepted Answer

Test marketing involves offering actual ...

Question 13

What categories of products are classified as business support products? Give an example of each category.

Accepted Answer

Business support products include instal...

Question 14

Variations of a product (shape,configuration) within a product class are referred to as the

Accepted Answer

A)  product form.
B)  product item.
C)  product line.
D)  product class.
E)  product mix.F) A) and E)
G) A) and D)

Question 15

Which of the following statements about product lines is most accurate?

Accepted Answer

A)  An advantage of a narrow product line is the ability to have a greater gap between price points.
B)  Product lines refer to consumer products;product mixes refer to industrial products.
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution.
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions.
E)  A broad product line reduces R&D costs.F) A) and C)
G) C) and D)

Question 16

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t...

Question 17

A good has tangible attributes that a consumer's ________ can perceive.

Accepted Answer

A)  cognitive intelligence
B)  vision
C)  knowledge of past experiences
D)  five senses
E)  emotional intelligenceF) B) and E)
G) A) and E)

Question 18

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  The first Apple iPhone
B)  Atari,the first video game system
C)  Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)  Dragon Naturally Speaking voice-recognition software
E)  Naturalpoint Trakir,which replaces the computer mouse by tracking head movementsF) A) and E)
G) B) and D)

Question 19

Figure 10-1
 
-According to Figure 10-1 above,column A would represent which type of product?

Accepted Answer

A)  shopping products
B)  convenience products
C)  specialty products
D)  prestige products
E)  unsought productsF) B) and E)
G) A) and E)

Question 20

Figure 10-1
 
-According to Figure 10-1 above,column D would represent which type of product?

Accepted Answer

A)  shopping products
B)  convenience products
C)  specialty products
D)  prestige products
E)  unsought productsF) A) and B)
G) A) and C)

Exam 10: Developing New Products and Services

What categories of products are classified as business support products? Give an example of each category.

Correct Answer
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Business support products include instal...
View Answer

Test marketing involves offering a product for sale

Correct Answer
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A good has tangible attributes that a consumer's ________ can perceive.

Correct Answer
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At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct Answer
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There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Correct Answer
verified

Figure 10-1 -According to Figure 10-1 above,column A would represent which type of product?

Correct Answer
verified

Variations of a product (shape,configuration) within a product class are referred to as the

Correct Answer
verified

A product can be classified as new from all of the following perspectives except which?

Correct Answer
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Figure 10-1 -According to Figure 10-1 above,column D would represent which type of product?

Correct Answer
verified

Among business products,support products that include tools and office equipment are referred to as

Correct Answer
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What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct Answer
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Idea generation is the second stage of t...
View Answer

Correct Answer
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Which of the following is the best example of a nondurable good?

Correct Answer
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Identify and describe each stage in the new-product development process in the correct order.

Correct Answer
verified
There are seven stages in the new-produc...
View Answer

Goods can be divided into goods and goods.

Correct Answer
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How can a firm use a test market in its new-product development process?

Correct Answer
verified
Test marketing involves offering actual ...
View Answer

Feature bloat is

Correct Answer
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A new-product or service protocol is

Correct Answer
verified

Figure 10-2 -An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

Correct Answer
verified

Which of the following statements about product lines is most accurate?

Correct Answer
verified

Exam 10: Developing New Products and Services

What categories of products are classified as business support products? Give an example of each category.

Correct AnswerverifiedBusiness support products include instal...View AnswerShow Answer

Test marketing involves offering a product for sale

Correct AnswerverifiedShow Answer

A good has tangible attributes that a consumer's ________ can perceive.

Correct AnswerverifiedShow Answer

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above,column A would represent which type of product?

Correct AnswerverifiedShow Answer

Variations of a product (shape,configuration) within a product class are referred to as the

Correct AnswerverifiedShow Answer

A product can be classified as new from all of the following perspectives except which?

Correct AnswerverifiedShow Answer

Figure 10-1 -According to Figure 10-1 above,column D would represent which type of product?

Correct AnswerverifiedShow Answer

Among business products,support products that include tools and office equipment are referred to as

Correct AnswerverifiedShow Answer

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Correct AnswerverifiedIdea generation is the second stage of t...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Which of the following is the best example of a nondurable good?

Correct AnswerverifiedShow Answer

Identify and describe each stage in the new-product development process in the correct order.

Correct AnswerverifiedThere are seven stages in the new-produc...View AnswerShow Answer

Goods can be divided into ________ goods and ________ goods.

Correct AnswerverifiedShow Answer

How can a firm use a test market in its new-product development process?

Correct AnswerverifiedTest marketing involves offering actual ...View AnswerShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

A new-product or service protocol is

Correct AnswerverifiedShow Answer

Figure 10-2 -An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

Correct AnswerverifiedShow Answer

Which of the following statements about product lines is most accurate?

Correct AnswerverifiedShow Answer

Correct Answer
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Business support products include instal...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Idea generation is the second stage of t...
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Correct Answer
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Correct Answer
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Correct Answer
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There are seven stages in the new-produc...
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Goods can be divided into goods and goods.

Correct Answer
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Correct Answer
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Test marketing involves offering actual ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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