FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 10: Developing New Products and Services

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 151

Multiple Choice

Review LaterAdd Note

Review Later

Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had

A) poor product quality.
B) no economical access to buyers.
C) an insignificant point of difference.
D) incomplete market and product protocol.
E) poor execution of the marketing mix.

F) A) and B)
G) None of the above

Correct Answer

verified

Show Answer

Question 152

Multiple Choice

Review LaterAdd Note

Review Later

Specialty products are

A) products for which there are many substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a specific effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price,quality,or style.
E) items that the consumer does not know about or knows about but does not initially buy.

F) C) and E)
G) A) and C)

Correct Answer

verified

Show Answer

Question 153

Multiple Choice

Review LaterAdd Note

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush.A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth,resulting in better cleaning and improved gum health.This is an example of which type of innovation?

An iMac personal computer from Apple can be classified according to all of the following categories except which?

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

Groupthink occurs in a new product planning process when

The movie Manchester by the Sea opened originally in a select number of theaters a week before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie also was made widely available at Redbox,via Amazon Prime Video,and on DVD/Blu-ray.What type(s)of consumer product is this movie? Explain your answer.

A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.At that time,Breyer's new product was in the ________ stage of the new-product development process.