Question 1

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)  3 percent
B)  10 percent
C)  17 percent
D)  28 percent
E)  35 percentF) None of the above
G) A) and B)

Question 2

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Accepted Answer

A)  brainstorming
B)  crowdsourcing
C)  group think
D)  outsourcing
E)  data miningF) A) and B)
G) B) and E)

Question 3

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Accepted Answer

A)  music
B)  smartphones
C)  digital publishing
D)  cable television
E)  tablet computingF) C) and D)
G) A) and B)

Question 4

Figure 10-1
 
-Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  snow shovel
B)  smartphone
C)  gym membership
D)  bracelet
E)  burial insuranceF) D) and E)
G) All of the above

Question 5

Which of the following is an example of a product line?

Accepted Answer

A)  Listerine mouthwash
B)  Zephyrhills natural spring water in eight-ounce bottles
C)  The Yellow Pages for Gainesville,Florida
D)  Alex and Ani bracelets
E)  Samsung Galaxy Edge S8F) A) and B)
G) All of the above

Question 6

Concept tests are part of which stage in the new-product development process?

Accepted Answer

A)  development
B)  screening and evaluation
C)  idea generation
D)  new-product strategy development
E)  business analysisF) B) and C)
G) C) and D)

Question 7

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Accepted Answer

A)  idea generation
B)  market testing
C)  business analysis
D)  development
E)  commercializationF) D) and E)
G) A) and B)

Question 8

The relationship between a product line and product mix is

Accepted Answer

A)  product mixes include product lines.
B)  product lines include product mixes.
C)  product lines refer to consumer products;product mixes refer to business products.
D)  product mixes refer to consumer products;product lines refer to industrial products.
E)  there is no significant difference other than minor product variations of color,size,or form.F) A) and D)
G) B) and E)

Question 9

A product that disrupts consumers' normal routine but does not require totally new learning is a

Accepted Answer

A)  continuous innovation.
B)  dynamically continuous innovation.
C)  discontinuous innovation.
D)  progressive innovation.
E)  disruptive innovation.F) B) and C)
G) All of the above

Question 10

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Accepted Answer

A)  production goods.
B)  support products.
C)  services.
D)  goods.
E)  benefits.F) D) and E)
G) A) and B)

Question 11

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Accepted Answer

A)  discontinuous innovation.
B)  bundled innovation.
C)  dynamically continuous innovation.
D)  disruptive innovation.
E)  continuous innovation.F) A) and D)
G) C) and E)

Question 12

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  evolutionary innovation.
D)  disruptive innovation.
E)  dynamically continuous innovation.F) B) and D)
G) B) and C)

Question 13

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A)  consumer shared content
B)  team of professional and amateur athletes
C)  employees
D)  retailers
E)  R&D lab IDEOF) C) and E)
G) All of the above

Question 14

A slotting fee is a payment that a

Accepted Answer

A)  wholesaler makes to place a new product on a retailer's shelf.
B)  manufacturer makes to have a wholesaler distribute a new product to retailers.
C)  manufacturer makes to place a new product on a retailer's shelf.
D)  manufacturer makes to a wholesaler as compensation for warehousing inventory.
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.F) B) and E)
G) C) and E)

Question 15

A ________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)  durable good
B)  convenience good
C)  specialty good
D)  shopping good
E)  nondurable goodF) B) and E)
G) D) and E)

Question 16

Simulated test markets (STMs) are often run in shopping malls where consumers are

Accepted Answer

A)  asked how much a person is willing to pay for an unfamiliar item.
B)  asked whether they saw the firm's advertising campaign.
C)  questioned about how often they are likely to shop in that particular location.
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)  shown the product or the product concept and are asked about usage,reasons for purchase,and important product attributes.F) D) and E)
G) C) and E)

Question 17

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  new-product strategy development
D)  business analysis
E)  developmentF) B) and D)
G) B) and C)

Question 18

Business products are also referred to as

Accepted Answer

A)  B2B products.
B)  B2C products.
C)  B4B products.
D)  BOB products.
E)  B4C products.F) A) and B)
G) A) and C)

Question 19

In marketing,a(n) ________ is a thought that leads to a product or action.

Accepted Answer

A)  observation
B)  inspiration
C)  experiment
D)  idea
E)  perceptionF) None of the above
G) C) and D)

Question 20

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.

Accepted Answer

A)  open innovation
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) None of the above
G) A) and D)

Exam 10: Developing New Products and Services

Figure 10-1 -Which of the following is most likely to be an example of an unsought product?

Correct AnswerverifiedShow Answer

The addition of Clorox II bleach to Tide laundry detergents is an example of a

Correct AnswerverifiedShow Answer

A product that disrupts consumers' normal routine but does not require totally new learning is a

Correct AnswerverifiedShow Answer

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Correct AnswerverifiedShow Answer

In marketing,a(n) ________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

The relationship between a product line and product mix is

Correct AnswerverifiedShow Answer

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Correct AnswerverifiedShow Answer

Which of the following is an example of a product line?

Correct AnswerverifiedShow Answer

Concept tests are part of which stage in the new-product development process?

Correct AnswerverifiedShow Answer

Intangible items such as theater performances,legal advice,or music streaming that an organization provides to consumers are referred to as

Correct AnswerverifiedShow Answer

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Correct AnswerverifiedShow Answer

Business products are also referred to as

Correct AnswerverifiedShow Answer

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Correct AnswerverifiedShow Answer

A slotting fee is a payment that a

Correct AnswerverifiedShow Answer

A ________ is defined as an item consumed in one or a few uses.

Correct AnswerverifiedShow Answer

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a

Correct AnswerverifiedShow Answer

Dell used ________ to develop an online site to generate 13,464 ideas for new products as well as website and marketing improvements.

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.

Correct AnswerverifiedShow Answer

GoPro uses all of the following sources to generate new-product ideas except which?

Correct AnswerverifiedShow Answer

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