Question 1

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Accepted Answer

A)  a tying arrangement.
B)  reciprocity.
C)  strategic alliance demand.
D)  relationship marketing.
E)  derived demand.F) D) and E)
G) C) and D)

Question 2

Which of the following is an IDEO design?

Accepted Answer

A)  Crest Neat Squeeze toothpaste dispenser
B)  Under Armour SpeedForm Gemini 2 smart shoe
C)  3M Post-it Notes
D)  Pampers Swaddlers diapers
E)  Apple iPodF) A) and B)
G) A) and C)

Question 3

Before a new product or service is developed,a firm should have a precise protocol,a statement that identifies which of the following?

Accepted Answer

A)  a clear plan for product distribution
B)  an analysis of potential competitors' products
C)  a precise budget of how much can be spent for the marketing program
D)  specific customers' needs,wants,and preferences
E)  clear financial goals and expectationsF) All of the above
G) B) and D)

Question 4

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)  product class.
B)  product mix.
C)  product SKUs.
D)  marketing mix.
E)  target mix.F) A) and C)
G) C) and D)

Question 5

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the lowest level of risk?

Accepted Answer

A)  a radical invention
B)  a brand extension
C)  a product line extension
D)  a jump in innovation
E)  a product refinancingF) A) and B)
G) D) and E)

Question 6

Mr.Clean is an antibacterial cleaning liquid for home use.If Procter & Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Accepted Answer

A)  a discontinuous innovation.
B)  a new product from the company's perspective because it is a product line extension.
C)  a high-risk product mix extension because it is new to the market.
D)  new by the Federal Trade Commission for the usual one-year period.
E)  not a new product because it does not represent a different SKU.F) B) and E)
G) None of the above

Question 7

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Question 8

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Accepted Answer

A)  home security system
B)  disposable lighter
C)  microwave oven
D)  electric toothbrush
E)  video cameraF) All of the above
G) A) and B)

Question 9

Which of the products listed below would be the best candidate for full-scale market testing?

Accepted Answer

A)  totally free checking account from Bank One
B)  household frequent flyer program from Delta Airlines
C)  mid-priced luxury sedan made in America by Mazda
D)  new iced coffee beverage from Starbucks
E)  slimmer iMac computerF) A) and C)
G) B) and E)

Question 10

As a marketing term,________ generally includes not only physical goods,but also services and ideas.

Accepted Answer

A)  marketing
B)  invention
C)  merchandise
D)  product
E)  conceptF) A) and B)
G) A) and E)

Question 11

A product item refers to

Accepted Answer

A)  the variations within a product class.
B)  the entire product category or industry.
C)  a group of SKUs that are closely related.
D)  a specific product that has a unique brand,size,or price.
E)  the services offered by an organization.F) A) and B)
G) A) and E)

Question 12

The most expensive stage in the new-product development process for most products and services is

Accepted Answer

A)  commercialization.
B)  screening and evaluation.
C)  business analysis.
D)  development.
E)  market testing.F) C) and D)
G) B) and E)

Question 13

Because early-stage financing is almost always a problem for those starting a new business,________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Accepted Answer

A)  crowdfunding
B)  open sourcing
C)  venture capital
D)  online banking
E)  crowdsourcingF) All of the above
G) B) and E)

Question 14

Ideally,before a new product or service is developed,a firm should have a precise ________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Accepted Answer

A)  formula
B)  contract
C)  modus operandi
D)  protocol
E)  methodologyF) C) and D)
G) A) and B)

Question 15

Figure 10-1
 
-In terms of price,which of the following types of consumer product would be relatively inexpensive?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  suppliesF) B) and D)
G) C) and D)

Question 16

Hewlett-Packard introduced its HP Tablet a few years after Apple launched its original iPad,about the same time Apple introduced its next-generation iPad2.HP Tablet sales were very disappointing,and Hewlett-Packard eventually killed the product.According to the text,the primary reason for the HP Tablet's failure was due in large part to

Accepted Answer

A)  bad timing.
B)  not satisfying customer needs on critical factors.
C)  poor product quality.
D)  an insignificant point of difference.
E)  incomplete market and product protocol.F) A) and D)
G) A) and C)

Question 17

Figure 10-2
 
-According to Figure 10-2 above,column B represents a(n)

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  disruptive innovation.
D)  dynamically continuous innovation.
E)  evolutionary innovation.F) A) and C)
G) B) and E)

Question 18

Among consumer products,advertising is especially important for

Accepted Answer

A)  durable goods.
B)  specialty products.
C)  nondurable goods.
D)  production goods.
E)  semidurable goods.F) All of the above
G) None of the above

Question 19

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  development
E)  new-product strategy developmentF) D) and E)
G) A) and B)

Question 20

Figure 10-1
 
-Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) A) and E)
G) C) and D)

Exam 10: Developing New Products and Services

Among consumer products,advertising is especially important for

Correct Answer
verified

Because early-stage financing is almost always a problem for those starting a new business,________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Correct Answer
verified

Mr.Clean is an antibacterial cleaning liquid for home use.If Procter & Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Correct Answer
verified

All of the different product lines offered by an organization are collectively referred to as a

Correct Answer
verified

Figure 10-1 -Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Correct Answer
verified

Figure 10-1 -In terms of price,which of the following types of consumer product would be relatively inexpensive?

Correct Answer
verified

As a marketing term,________ generally includes not only physical goods,but also services and ideas.

Correct Answer
verified

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Correct Answer
verified

Describe the three ways services can be classified.

Correct Answer
verified
Services can be classified three ways ba...
View Answer

A product item refers to

Correct Answer
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Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct Answer
verified

Figure 10-2 -According to Figure 10-2 above,column B represents a(n)

Correct Answer
verified

Before a new product or service is developed,a firm should have a precise protocol,a statement that identifies which of the following?

Correct Answer
verified

Which of the products listed below would be the best candidate for full-scale market testing?

Correct Answer
verified

Which of the following is an IDEO design?

Correct Answer
verified

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the lowest level of risk?

Correct Answer
verified

Correct Answer
verified

The most expensive stage in the new-product development process for most products and services is

Correct Answer
verified

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct Answer
verified

Ideally,before a new product or service is developed,a firm should have a precise ________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Correct Answer
verified

Exam 10: Developing New Products and Services

Among consumer products,advertising is especially important for

Correct AnswerverifiedShow Answer

Because early-stage financing is almost always a problem for those starting a new business,________ is a way to gather an online community of supporters to financially rally around a specific project that is unlikely to get resources from traditional sources.

Correct AnswerverifiedShow Answer

Mr.Clean is an antibacterial cleaning liquid for home use.If Procter & Gamble (P&G) ,the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G as

Correct AnswerverifiedShow Answer

All of the different product lines offered by an organization are collectively referred to as a

Correct AnswerverifiedShow Answer

Figure 10-1 -Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Correct AnswerverifiedShow Answer

Figure 10-1 -In terms of price,which of the following types of consumer product would be relatively inexpensive?

Correct AnswerverifiedShow Answer

As a marketing term,________ generally includes not only physical goods,but also services and ideas.

Correct AnswerverifiedShow Answer

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

A product item refers to

Correct AnswerverifiedShow Answer

Heavy-duty Rayovac flashlights are sold to consumers throughout the United States.Philips manufactures the bulbs used in Rayovac flashlights.The quantity of bulbs Philips makes is related to how many flashlights Rayovac sells.This is an example of

Correct AnswerverifiedShow Answer

Figure 10-2 -According to Figure 10-2 above,column B represents a(n)

Correct AnswerverifiedShow Answer

Before a new product or service is developed,a firm should have a precise protocol,a statement that identifies which of the following?

Correct AnswerverifiedShow Answer

Which of the products listed below would be the best candidate for full-scale market testing?

Correct AnswerverifiedShow Answer

Which of the following is an IDEO design?

Correct AnswerverifiedShow Answer

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the lowest level of risk?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The most expensive stage in the new-product development process for most products and services is

Correct AnswerverifiedShow Answer

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

Ideally,before a new product or service is developed,a firm should have a precise ________,which is a statement defining the target market,specifying customers' needs,and defining what the product or service will be and do to satisfy consumers.

Correct AnswerverifiedShow Answer

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Services can be classified three ways ba...
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