Question 1

Products that usually last over many uses,such as cars and appliances,are referred to as

Accepted Answer

A)  endurable goods.
B)  nondisposable goods.
C)  imperishable goods.
D)  reliable products.
E)  durable goods.F) C) and D)
G) B) and C)

Question 2

Figure 10-1
 
-In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product
B)  convenience product
C)  specialty product
D)  unsought product
E)  discretionary productF) C) and D)
G) A) and B)

Question 3

A failure fee is a penalty payment

Accepted Answer

A)  a retailer assesses a manufacturer to handle defective new products that customers returned.
B)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
C)  a retailer makes to a manufacturer for stockouts (not keeping point-of-purchase displays continuously stocked with the new product) .
D)  a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers.
E)  a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.F) C) and D)
G) B) and D)

Question 4

________ consists of practices and processes that encourage the use of external as well as internal ideas and internal as well as external collaboration when conceiving,producing,and marketing new products and services.

Accepted Answer

A)  Innovation partnership
B)  Open innovation
C)  Formalized collaboration
D)  Piggy-back thinking
E)  Stakeholder cooperationF) D) and E)
G) A) and B)

Question 5

According to the text,which of the following firms is in the development stage of the new-product development process for a driverless car?

Accepted Answer

A)  Honda
B)  Apple
C)  Google
D)  Tesla
E)  General MotorsF) A) and B)
G) A) and D)

Question 6

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)  specialty product
B)  unsought product
C)  discretionary product
D)  shopping product
E)  convenience productF) A) and C)
G) B) and E)

Question 7

Which of the following is considered a durable good?

Accepted Answer

A)  rake
B)  caviar
C)  movie tickets
D)  staples
E)  votingF) C) and D)
G) A) and C)

Question 8

Figure 10-1
 
-Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)  convenience product
B)  shopping product
C)  specialty product
D)  unsought product
E)  discretionary productF) B) and C)
G) A) and B)

Question 9

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development.
B)  market testing.
C)  business analysis.
D)  commercialization.
E)  screening and evaluation.F) A) and B)
G) A) and E)

Question 10

A product mix refers to

Accepted Answer

A)  all of the different product lines offered by an organization.
B)  the variations within a product class.
C)  a specific product SKU that has a unique brand,size,or price.
D)  a group of products that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range.
E)  the entire product category or industry.F) C) and E)
G) C) and D)

Question 11

Among business products,which of the following would most likely be considered accessory equipment?

Accepted Answer

A)  copper wiring
B)  a factory
C)  a cleaning service
D)  pneumatic nail gun
E)  ink-jet printer cartridgesF) A) and D)
G) D) and E)

Question 12

Open innovation may enhance the ________ stage of the new-product development process.

Accepted Answer

A)  internal collaboration
B)  screening and evaluation
C)  product development
D)  new-product strategy development
E)  idea generationF) A) and D)
G) B) and C)

Question 13

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Accepted Answer

A)  iPod.
B)  iCloud.
C)  iCar.
D)  iPad.
E)  CarPlay.F) A) and B)
G) A) and E)

Question 14

Figure 10-1
 
-With respect to distribution,convenience products are available

Accepted Answer

A)  at relatively few outlets.
B)  at a large number of specialty outlets.
C)  only online from the manufacturer.
D)  only at convenience stores.
E)  on a widespread basis at many outlets.F) A) and B)
G) C) and D)

Question 15

Which of the following is a type of business product known as a support product?

Accepted Answer

A)  accessory equipment
B)  components
C)  materials
D)  derived products
E)  complementary productsF) A) and C)
G) B) and C)

Question 16

Characterize the difference between a product line and a product mix.Give an example of each.

Accepted Answer

A product line is a group of products or...

Question 17

There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  screening and analysis
D)  new-product strategy development
E)  product assessmentF) None of the above
G) All of the above

Question 18

Accessory equipment are support products that include items such as

Accepted Answer

A)  stationery,paper clips,and brooms.
B)  tools and office equipment.
C)  buildings and fixed equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) A) and D)
G) C) and D)

Question 19

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Accepted Answer

A)  a shopping product.
B)  a convenience product.
C)  a specialty product.
D)  an unsought product.
E)  a B2B product.F) D) and E)
G) B) and D)

Question 20

Business products are also referred to as

Accepted Answer

A)  commodities.
B)  industrial products.
C)  wares.
D)  resale products.
E)  merchandise.F) A) and E)
G) A) and D)

Exam 10: Developing New Products and Services

Characterize the difference between a product line and a product mix.Give an example of each.

Correct AnswerverifiedA product line is a group of products or...View AnswerShow Answer

Products that usually last over many uses,such as cars and appliances,are referred to as

Correct AnswerverifiedShow Answer

Which of the following is considered a durable good?

Correct AnswerverifiedShow Answer

A failure fee is a penalty payment

Correct AnswerverifiedShow Answer

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Correct AnswerverifiedShow Answer

According to the text,which of the following firms is in the development stage of the new-product development process for a driverless car?

Correct AnswerverifiedShow Answer

Open innovation may enhance the ________ stage of the new-product development process.

Correct AnswerverifiedShow Answer

________ consists of practices and processes that encourage the use of external as well as internal ideas and internal as well as external collaboration when conceiving,producing,and marketing new products and services.

Correct AnswerverifiedShow Answer

Business products are also referred to as

Correct AnswerverifiedShow Answer

Which of the following is a type of business product known as a support product?

Correct AnswerverifiedShow Answer

Among business products,which of the following would most likely be considered accessory equipment?

Correct AnswerverifiedShow Answer

A product mix refers to

Correct AnswerverifiedShow Answer

The stage of the new-product development process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Correct AnswerverifiedShow Answer

There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

Correct AnswerverifiedShow Answer

Figure 10-1 -Which type of consumer product is often very expensive,purchased infrequently,and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedShow Answer

Figure 10-1 -With respect to distribution,convenience products are available

Correct AnswerverifiedShow Answer

Accessory equipment are support products that include items such as

Correct AnswerverifiedShow Answer

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Correct AnswerverifiedShow Answer

Figure 10-1 -In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Correct AnswerverifiedShow Answer

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

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